Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making […]
There’s a reason why interactive media degree programs are so in demand right now. Interactive media web design is one of the latest movements in web design. It’s a skill required from web builders and developers in order to create custom, highly-responsive websites that really break the boundaries of web design as we know it.
Shopify is the world’s leading eCommerce platform builders, while Facebook is the most popular social media platform ever. Together, they create a marketing powerhouse, allowing business owners to create online stores and promote them to the right consumers. If you have a Shopify store, and run campaigns on Facebook, that’s potentially a good strategy, but […]
Table of Contents: Unraveling the Concept of Local SEO Differentiating Between General and Localised Optimisation Acknowledging Online Presence in Relation to Local Searches Focusing on Geographic Specificity for Enhanced Relevance The Power of Local Searches in Today’s Digital Landscape Dominating Search Results with High Ranking Positions Benefits of Implementing Local SEO Strategies Boosting Conversion Rates […]
Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]
While most website owners focus a lot on content SEO and stats regarding visits and behaviors, image SEO is sometimes left behind. Image SEO contributes a lot to a good user experience, which is one of the important factors Google and other search engines take into account when ranking websites. If you are not sure […]
Any savvy business owner with an online presence knows that Google Ads is one of the best advertising tools. Not only is it linked to the biggest search engine of all times, but it also has been around for 20 years, making it the number one paid advertising platform in terms of seniority, advanced features, […]
We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out. And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see […]