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Driving qualified leads using Google Ads or other forms of pay-per-click advertising is an amazing way to generate more leads, but the road to success is often tricky to navigate. For one thing, Google ad campaigns aren’t exactly the cheapest of marketing strategies, and the system itself is so complex that one tiny mistake such […]

A big priority for many business owners is to get their website a good rank in search engines. The higher you can place, preferably organically, the better your business can perform, as we all know the top rank is a vote of confidence from Google that’s bound to bring a lot of valuable traffic. You […]

Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.

If you use Google Ads for your marketing campaigns, you already know that the platform provides a wide range of tools that can help you track the activity on your website. One of the most efficient tools to include in your Google Ads strategy is the use of UTM parameters in your hyperlinks. We will […]

Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better […]

Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers: It has over 2 billion active monthly users; Over 1 billion of them are mobile-only; There are over 600 million Facebook pages; Roughly 74% of them use Facebook ads to promote their business.

Google ads extensions are extra pieces of information which can be included with text ads to boost the click through rate (CTR). There are a number of different extension types, each of which are designed to help businesses reach specific goals.

Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines? In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you […]

Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.