Our Latest Blogs

Is your site indexed and optimised for search engines? It’s really easy to check how many of your pages are indexed on Google. All you need to do is type site:your-site. com.au and you see the search results bring up all of the pages Google has indexed for the given URL. This is also a […]

Video marketing is a powerful way for brands to send a message and engage their consumers. It’s an effective method to check multiple boxes on any marketer’s list: It’s engaging Can convey complex messages easily Can create an impact Shows off a brand’s creativity

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

Content marketing is one of the most important SEO efforts you can have. It’s especially crucial for businesses because it creates high-quality content that both search engines and potential audiences crave. A good content marketing strategy is something that can benefit your business in many ways. It helps build trust with the audience, improves conversions […]

Websites that are slow and sluggish aren’t any fun for anyone. They aren’t just technical failures; they won’t be able to build an appreciable audience. For businesses, an unresponsive website will reflect poorly on the brand as a whole. Existing customers will be disappointed by an ineffective website, while consumers you are trying to convert […]

Picture this: You are scrolling through your Facebook feed when you notice an ad for a pair of memory foam shoes. You actually need a new pair of shoes, so you click on the ad to get more information. The shoes are nice, but a bit out of your price range, so you decide to […]

Google Ads is a great way to increase your sales, brand awareness or to boost a campaign, but it might take a bit of time before you get used to all the secrets of this tool. A/B testing is one of the principles you should learn about from the very beginning, as it will allow […]

Google announced back in May 2020 the Core Web Vitals, a set of metrics site owners can use to improve the quality of their site and user experience. These Core Web Vitals are:

If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant […]