You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works. Should you integrate it in your campaigns? If so, what do you need […]
Online marketing has become paramount for every business owner that wants to thrive in the digital age. Companies dedicate copious amounts of time and money to develop their customers’ online personas, investing in numerous online marketing channels that revolve around content, search engine optimization (SEO), Pay Per Click (PPC) campaigns, and Social Media.
20 years ago an excited young boy sat down in front of his new computer. Something very exciting had just happened. The internet was plugged in! For the first time, his computer was connected to the outside world. Before long he had figured out that he could affect the outside world from the humble origins […]
When it comes to search engine optimization (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimize your site, then any attempt to promote your business and get traffic to your website might take a hit. But is it really true? The short […]
SEO is perhaps the most common three letters on the lips of any marketer who knows a thing or two about how online marketing works. It stands for Search Engine Optimization, and it refers to the methods used to boost a website’s position in search engine results. A good SEO strategy can build awareness for […]
Quick question: what’s the best and most efficient way to put your products or services in front of the right audience and scale your business? That’s right: it’s Google AdWords.
If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, […]
Search engine optimization (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically. But, in […]
When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign. 1. Research As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can […]