If you want to know what SEO tools an online advertising agency actually uses on a daily basis, you’re in the right place.
A marketer’s “tool shed” consists of a range of online utensils that can help with different aspects of his job. There are so many examples of useful SEO software, add-ons, and applications for SEO that it might be hard to choose the ones that work best for your needs.
We will present the tools that helped us constantly grow the sales of our clients and keep on top of the market in 2019. Here’s our secret to effective SEO techniques:
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1. Google Search Console
Integrated with the Google free tool pack, the Google Search Console is a great instrument for web page owners to monitor and improve their traffic and performance, and check their SEO. If you have been using the Google suite for handling your websites since before 2015, you might know it by the name of Google Webmasters Tool.
The type of information you can find in the Search Console includes:
● The number of visitors on your website;
● How your visitors found your site;
● The devices used to open your web page;
● Popular pages on your website.
If you want to start using this tool, then you need to add and verify your web page to the Google Search Console. The verification can be done in a number of ways, allowing you to choose the one you’re most comfortable with: by adding an HTML tag on your page, by uploading an HTML file to your page’s root directory, by using your domain provider or by linking your Google Analytics account.
One step we recommend is to add your sitemap to your Google Search Console account, once it’s verified. This way, Google will have more structured information about your web page, and its functions will be performed more efficiently.
Once you’re done with these steps, you can start using the Google Search Console tool to improve your SEO by identifying duplicate content, looking for the best keywords, seeing how your campaigns are doing, and more.
2. Google Analytics
GA is one of the most important free SEO tools you can use as a web page owner or digital marketer. The insights given by Google Analytics will not only help you evaluate your current performance, but they provide a valuable basis to start building your next SEO plan/strategy.
This free SEO tool will give you tons of reports on SEO indicators used by the search engine to rank websites and direct visitors to the most relevant pages for their search queries. It is equally useful for beginner web owners, as well as versed users who want to know their performance in detail.
The Audience Reports menu gives you important information about your audience: from demographics to the devices they use, and how they behave.
Here are the types of info you will get under the Acquisitions Reports menu:
● Search: The organic traffic brought by search results;
● AdWords: The efficiency of your paid search campaigns;
● Social Media: Referrals coming from Facebook, YouTube, Quora, etc.
● Referring Sites: Besides showing you what pages link to your page, Analytics can also help you find broken links and fix them;
The Behavior Reports provide insights about your web page and its content: your site speed, top entry pages, and top exit pages, the search terms that got visitors to land on certain pages, etc.
There is much to say about how to use Google Analytics to improve your web page’s SEO, and mastering this tool takes months or even years of research and practice, but starting out with checking basic indicators like keyword ranking, search volume or conversion rates is going to quickly translate into better sales.
What SEMRush is most valuable for is providing a comprehensive competitor analysis: who your competitors are and what specific keywords they are ranking for, where they’re getting backlinks from, their organic and paid searches and info about their campaigns. This data can directly help you get keyword ideas and develop a strategy that will make your page pop out on your market niche.
SEMRush is a great tool to use in content marketing, as it allows you to schedule certain posts, based on popular keywords in your niche, predicting which ones are most likely to lead traffic to you. This characteristic proves invaluable if you are a website or blog owner, giving you time to build an effective medium-term and long-term strategy.
SEO is all about making your website rank high in the search engine results, but getting visitors is not enough. We have been constantly testing our web page’s performance by using FullStory, an SEO tool that enables you to see your website through the eyes of your visitors. We have improved our page’s user experience and kept our visitors longer by making their journey a top priority.
5. Mangools – a Suite of SEO tools
Another SEO software tool we loved using in 2019 was Mangools – a 5-in-1 suite of SEO tools that gave us precious insights about our website and the market.
Here are the 5 tools that are integrated into the Mangools suite:
KWFinder – This keyword research tool allows you to do your search engine optimisation with your competitors in mind, but also with a clear picture of how your own site is doing;
SERPChecker: Run this tool to get an SEO audit for the SERP of any country or city. Localised SERP analysis is a great tool for any business that operates in a certain area;
SERPWatcher: Is your web page doing well? This tool from the Mangools suite shows your search ranking and provides a daily site audit;
LinkMiner: Link building is a powerful SEO technique, and LinkMiner makes it your superpower by showing you the backlinks of your competition and providing metrics about your own backlinks
SiteProfiler: This tool shows your trustworthiness and authority, breaking it into metrics so that you can easily detect potential weaknesses
6. Answer the Public – A Search Query Data Visualisation Tool
One of the most fun SEO tools we have been successfully using for our business in 2019 is Answer the Public: a visual report of the search queries that brought visitors to your website. Answer the Public organizes the search terms into categories that answer essential questions, giving you the big picture, as well as intricate details about what they are really searching for.
Since search intent has been on everyone’s lips in 2019, we find Answer the Public to be a valuable tool in finding out just that. Knowing what your visitors really mean when typing search terms gives you the ability to choose the most effective long-tail keywords, organise your web page into relevant, easy to navigate sections and to come up with the best content ideas for the future.
Over to You
We hope that our 2019 insight will convince you to explore new SEO tools in the year to come and get to love digital marketing even more. If you have any questions about how we make these tools work, don’t hesitate to contact us us today and tell us about your business.