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Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.

Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis. Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product […]

As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]

A lot of restaurant owners think that a Google My Business page is enough to get customers through the door. While GMB is excellent for your local SEO efforts, building a website for your restaurant business is just as important.

By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience. However, that’s not all it takes to get at the top of search engines. There are numerous other factors that […]

Google first announced it would be introducing a new campaign type back in 2020 when the entire world was dealing with the effects of the Covid-19 pandemic. After a year of beta testing, Performance Max campaigns (PMax) officially became available to everyone in November 2021. And some advertisers may need to embrace this new campaign […]

If you need to build a new website or redesign an existing one, it’s best to hire a website designer to do the job. When choosing the digital marketing agency or freelancer to work with, two of the main things that you will discuss before the work starts are the budget and the timeline. You […]

What is Custom Audience? You might have heard the term “custom audience”, but you may not be sure what it means or how to use this tool offered by Facebook Ads. Australian Internet Advertising can help you make your ad more effective by creating a custom audience. Find out how it works, what the benefits […]

When it comes to online advertising, AdWords is perhaps one of the most popular pay-per-click (PPC) services out there. Unlike traditional methods where your ads budget can dry up quickly without much to show for, with AdWords you only pay when someone clicks on your advertisement.