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The Answer May Surprise You Only 3% of online retail stores are using pay-per-click advertising. Competition to dominate Google’s Display Network with targeted AdWords is low. With the right keywords, headline, and copy, you’ll easily see a 200% return on investment with your AdWords campaigns. The following article will walk you through how an AdWords […]

If you need to build a new website or redesign an existing one, it’s best to hire a website designer to do the job. When choosing the digital marketing agency or freelancer to work with, two of the main things that you will discuss before the work starts are the budget and the timeline. You […]

Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimisation completely. What happens in the background will make your site run smoothly, perform […]

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features from Google don’t […]

Mobile apps are all around us, addressing a variety of different needs mobile users have, from easily communicating with friends and family to increasing productivity, offering accessible entertainment, and even educating yourself right on your phone. It’s estimated that in 2020 there were around 592 million daily app downloads, which puts creating an app and […]

It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a c;ampaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked […]

There is a race to the top of the search engine results pages, and most Australian business owners know it well. With competition levels high, it can be difficult to know how to effectively set yourself apart from your competitors and let search engines know your links should be the first in the results. The […]

There’s this joke that’s been shared quite a lot on social media and SEO Facebook groups. It goes something like this: “You know you are desperate for an answer when you look at the second page of Google.” All jokes aside, research shows that 75% of internet users never go past the first page of […]

Short answer: Yes, you can manage or create your Google ads campaign yourself. Except for having a business to promote, all you need is an email address and a payment method. Please be aware that managing a high budget on Google ads without any experience is no different than playing blackjack (you can loose your […]