How to Link Google Business Profile & Google Ads

March 22, 2024

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Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (Adwords), where marketers can combine the two and truly boost their business’ profile.

Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.

And that’s what we’d like to talk about in this post.

What Is Google My Business?

At first, it was called Google Places, but now you know it by Google My Business, a product that allows you to create business listings on Google Maps and manage them, making it easier for people to find your name and actually visit you on location.

It’s pretty easy to use it as well: you create a listing, add important information and verify it (like the business locations, phone numbers, website, email address). That information will then be displayed on Google Maps, Google.com, and Google Earth when someone searches for you online

Let’s say you have a cafe in Melbourne and want to get more customers to visit you. You can create a Google My Business profile, and when people search “cafes in Melbourne, ” they get a list of all the businesses that fit this search. These listings come with customer reviews, so if yours are great, it can be an extra incentive for people to visit.

In the world of online marketing, certain combinations hold the potential to elevate your business to new heights. One such dynamic duo is Google My Business (GMB) and Google Ads. By seamlessly integrating these two powerhouse tools, you can unlock opportunities to enhance your business’s visibility and attract more customers.

Decoding Google Ads (formerly AdWords)

Next up, let’s delve into Google Ads. This advertising platform empowers businesses to create targeted online ads that appear when users search for specific keywords related to their offerings. Whether it’s promoting products, services, or special offers, Google Ads enables you to connect with potential customers at the precise moment they express interest in your niche.

For instance, as the proud owner of a café, you can leverage Google Ads to showcase your delectable menu offerings to hungry individuals scouring the web for their next caffeine fix or brunch spot.

The Power of Integration

Now, here’s where the magic happens. By harnessing the synergy between Google My Business and Google Ads, you can amplify the effectiveness of your marketing efforts. Picture this scenario: a coffee enthusiast in Melbourne searches for “best cafes near me” on Google. Thanks to your strategic use of both GMB and Google Ads, your café not only appears in the local listings but also showcases a targeted ad highlighting your signature brews and cozy ambiance.

How to Link Them Together

So, how exactly do you link your Google My Business profile with your Google Ads account? Fear not, for the process is simpler than brewing a perfect cup of espresso. Here’s a quick guide to get you started:

  1. Prepare Your GMB Profile: Ensure that your Google My Business profile is complete and up-to-date, with accurate information and captivating visuals.
  2. Access Your Google Ads Account: Log in to your Google Ads account and navigate to the Extensions section under Ads & extensions.
  3. Add Location Extension: Click the + button and select the Location extension option.
  4. Link Your GMB Profile: Choose the option to link to an account you manage, then select your business profile from the list.
  5. Finalize and Confirm: Review the details, make any necessary adjustments, and hit “Finish” to complete the linking process.

Need Further Assistance?

For local businesses seeking to maximise their online presence, the integration of Google My Business with Google Ads is a game-changer. However, if you require expert guidance or assistance with managing your AdWords campaigns or optimising your GMB profile, look no further. Australian Internet Advertising, a trusted Google Partner, stands ready to support you on your journey towards digital success.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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