Our Latest Blogs

If you want to promote your products or services, there are a plethora of digital marketing efforts you can do that can lead you to success. But one type of effort that you should focus on is optimising your conversion funnel. The conversion process is the path potential customers make from the moment they first […]

When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions. If you’re interested in finding out more about price extensions and how they can […]

What is Custom Audience? You might have heard the term “custom audience”, but you may not be sure what it means or how to use this tool offered by Facebook Ads. Australian Internet Advertising can help you make your ad more effective by creating a custom audience. Find out how it works, what the benefits […]

Google first announced it would be introducing a new campaign type back in 2020 when the entire world was dealing with the effects of the Covid-19 pandemic. After a year of beta testing, Performance Max campaigns (PMax) officially became available to everyone in November 2021. And some advertisers may need to embrace this new campaign […]

Social media advertising was projected to drive over 23 billion phone calls and 72 billion dollars in advertising revenue in 2020. In a global digital advertising market worth $92.9 billion, social media advertising is the second largest after e-commerce advertising championed by Amazon.

We’ll be the first to admit it: Google Ads (formerly known as Google AdWords) is difficult to master and requires continuous learning. Even seasoned advertisers can sometimes make mistakes when setting their Google Ads campaign and it’s not because of lack of experience. With so many variables influencing the success of your ad campaigns, one […]

The tremendous expansion of technology and communication have made it simple for almost anyone to build an online business from the comfort of their living rooms. If you have a fantastic idea for a startup, you can present your plan to the world, get funded through a crowdfunding platform, and receive feedback from the people […]

With the rise of social messaging apps, you may think that email marketing is a dying art. That’s far from the truth. Let’s take a look at a few numbers to help you understand why email marketing is still one of the most effective marketing tools out there: We send 6 trillion emails every year; […]

It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]