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If you’ve ever opened any digital marketing guide or talked to any digital marketer, you’ve probably heard about how important Google AdWords (now known as Google Ads) is for growing your business. And, in a way, they make a lot of sense: With over 86% of the search engine’s market share, Google Ads seem to […]

Let’s be honest: promoting your products or services is not a cheap endeavour, no matter what type of strategy you have in place. But business owners know they have to spend money to make money, and spending on pay per click campaigns, for instance, will ultimately prove worthwhile when the leads start coming in. But […]

Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.

Advertising on Facebook in 2021 can be lots of fun. For starters, the social media giant has built an advertising platform with numerous targeting options that makes it possible for businesses to target their audience with increased accuracy. But, as fun as setting up ads campaigns can be, if your prospects are seeing your ads […]

With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. […]

SEO (Search Engine Optimisation) is the process of optimising your website to rank higher on major search engines like Google – ensuring your product or service reaches more potential customers when they search for particular keywords, phrases, and terms. But you may be wondering if an SEO strategy is really necessary to boost traffic to […]

For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed […]

Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]

SEO is perhaps the most common three letters on the lips of any marketer who knows a thing or two about how online marketing works. It stands for Search Engine Optimization, and it refers to the methods used to boost a website’s position in search engine results. A good SEO strategy can build awareness for […]