Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.
But of all the potential efforts you may be focusing on, one of the key methods to achieve success is through search engine optimisation. Here are 5 reasons why your SEO strategy is essential for your business, regardless of its size or industry.
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It Can Bring High-Quality Traffic to Your Site
Organic search is, a lot of the time, the primary source of website traffic. People turn to search engines to find answers to their most burning questions, as well as new businesses that can offer them the product or service they need.
And good SEO can improve your business’s position on the search engine results pages, increasing the chances of potential customers to actually visit your site, where they can take the actions you need for conversions.
Through SEO techniques, you are essentially making your website friendlier for search engines to crawl and index and making it easier for them to match your web pages to a user query.
It Improves Your Site’s User Experience
SEO is important for your targeted audiences as well. Let’s consider some of the main ranking factors search engines analyse when they decide what rank on the SERP:
- Quality content
- Good navigation
- Fast page load speeds
- A good backlink presence
- No on-page SEO issues like broken links or inactive buttons, etc.
Notice something about these ranking factors? They are all things a user expects from a website. Nobody will take the time to wait for a page to load, or try to decipher a very complicated site navigation structure. Users expect seamless experiences when they visit a site.
Search engines can bring good traffic to your website, but if they see users quickly returning or quitting the session (which is demonstrated through the bounce rate), the message is loud and clear. That site does not offer a good user experience, so it should not get a top position in the SERP.
Local SEO Allows Small Businesses to Stay Competitive
Business owners who have a small company can feel like it’s pointless to compete against industry giants with millions of dollars to spend on an online marketing budget, but focusing on local SEO ensures you still get to stay competitive.
Local SEO aims to optimise your digital presence for a locally targeted audience, where the possibility of a conversion may be a lot more immediate than optimising at a larger scale.
After all, a user searching for “pizza places Sydney” likely wants to order a pizza at that very moment. Local SEO ensures your pizza place is among those local results.
Google and other search engines already know the location of their users, and they try to offer them local results when the search query demands it. Apart from local SEO techniques you perform on your site, you should also set up a Google My Business profile.
This business listing allows people to find more information about your local business on Search as well as Google Maps, from the address to your phone number and even user reviews.
It Keeps Businesses on Their Toes
Search engines want to deliver high-quality services to their users, so their expectations (and algorithms) change routinely to meet growing consumer expectations.
This means that businesses and their SEO efforts also need to constantly improve in order to keep their position in the SERP. Those who don’t keep up will see their position in the SERPs go down, and may even be moved to the second, third, or further pages of the results.
As established, being SEO-friendly also means you are offering a better user experience to your target audience, which can help you increase your conversions.
SEO is also a long-term strategy, and focusing on it involves a dedicated effort that needs to be sustained across the board. When businesses take their SEO strategy seriously, they are constantly improving what they offer and staying competitive in their industry.
It Can Bring to Light New Opportunities
Good SEO will also uncover a lot of new opportunities businesses can leverage to take the lead in front of their competition.
It’s widely understood that SEO has a more immediate effect on a website which, in turn, brings more quality traffic to it. But, at the core of all these techniques lies a rather simple principle:
Putting the brand at the forefront of all your efforts.
Because of this mindset, focusing on improving your SEO efforts can uncover a variety of improvements for your branding efforts as well, and how to present yourself better to your target audience in order to get them to trust and buy from you.
These opportunities can then be expanded and applied to other strategies in your online marketing strategy as well, from your content marketing efforts to your social media strategy.
Start Your SEO Journey with Us
Search engine optimisation is a long process with many different efforts that need to work together in order to get business owners the results you want, but it all starts with having a good SEO strategy catered to the specific needs and goals of your brand.
Australian Internet Advertising team of SEO specialists can help with that. We’re happy to support Sydney businesses gain a lead in their field through a smart SEO strategy designed to improve your business efforts. Contact us online to find out more, or call us at 1300 304 640 for a chat.