One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business.
But can social media help you improve your SEO ranking? The answer is more complex than a simple yes or now and we will try to answer it in this article.
How Does Social Media Relate to SEO?
Businesses are actively leveraging social media for customer acquisition, engagement, and mobile commerce. While social media is widely thought of as its own entity, it impacts almost every other aspect of digital marketing. Social networks provide multiple benefits that can also aid with your SEO effort.
It is often difficult to understand the relationship between social media and SEO, but the two are intricately intertwined. Social media does not directly contribute to SEO ranking, but sharing a piece of content across platforms can help you build a reputation for being a reliable source of information in your industry.
Here are the more subtle ways social media can influence your SEO:
1. Longer lifespan of your posts
More time spent on each post means more chances for search engines to index it and others to link back to you.
2. Improved online visibility
The more visitors you have, the easier it is for search engines to find you as an authority and build your organic search traffic as a result.
3. Increase brand recognition
Incorporating social media networking sites will make people aware of your business and increase your brand recognition among them.
4. Enhance brand reputation
Providing good customer service is a good start for building a good brand reputation amongst prospects and customers thus improving your Google rankings too.
5. Boost your SEO
If you want to improve your rankings in local search engine optimisation, then creating engaging social media posts that are rich in keywords will help you target prospective customers who are looking for what you offer.
What is Social Media Marketing?
With more than 4.4 billion users worldwide as of 2021, social media is the biggest and fastest-growing channel of communication. At its core, it enables you to reach your target audience on a more personal level than other platforms.
Social media platforms are more popular than ever, but not all are created equal. From apps designed for more specific interests to ones that are geared toward specific audiences, there are opportunities for every kind of business.
Marketing through social media takes a strategic approach to both content creation and social media promotion centred around the objectives of your business.
What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is a key digital marketing tactic used to get your business found online. Search engine optimisation strategies have been honed over the years to help businesses reach their target customer bases. The aim is to enhance visibility by improving performance in search engine rankings for targeted keywords.
Many studies of the Google search ranking algorithm have been conducted over the years. Although Google itself is loath to reveal any of its secrets, some researchers have been able to observe and analyse the actions that the search engine takes when ranking websites.
While there are several factors to consider when examining your search engine optimisation strategy for your business, two key areas to focus on are creating high-quality, keyword-rich content that answers your target audiences’ questions and increasing your presence within the search engine results through both on-page and off-page SEO techniques.
How You Can Improve SEO Using Social Media
While there isn’t a direct correlation between social media and SEO ranking, the benefits of social media will indirectly help your SEO effort. If you want to improve your site’s rankings in search results, you should invest in social media channels. Here are just a few reasons why:
1. Boost Your Content Performance
Sharing your content should be a part of every social media strategy. We all know that businesses need to be where their consumers are, and if they aren’t, they’re missing out on a huge opportunity to reach their target audience.
If you aren’t sharing your content anywhere, you’re missing out on an opportunity to connect with your audience. It doesn’t matter if the content itself isn’t inherently promotional, if they like your page or follow you on social media, it creates opportunities for future promotions.
You’ve spent a lot of time and effort creating your content. By sharing it with a wider audience, you can increase your publishing reach, drive engagement and conversions, and build a larger network of people interested in what you offer.
2. Gain Backlinks
You have a great website that you want more people to visit, so you publish high-quality, helpful content. But there’s a problem: If no one shares your blog post, your hard work could go unnoticed.
When you publish new content, people need to know about it. Writing relevant content that can be used by others helps with improving your SEO and gives your website more authority.
A backlink can push your content higher in search engine rankings. The more people who see your content, the greater the chances of a backlink. This can be a valuable asset to your SEO campaign.
3. Social Media Profiles Can Rank for Keywords
It may sound odd, but your social media pages have a much better opportunity at ranking for certain keywords. If you have additional chances to rank in these searches, it would be unwise to not take advantage of the opportunities.
Social media can be a powerful tool for your business. Creating profiles for your business on the top social media sites is an excellent first step to including social media as part of your marketing efforts. Your brand should be present on all the platforms your target audience uses.
Social media has proven to be an excellent way for people to improve their businesses by having visitors get in touch almost instantly with the business. You should make yourself available via social media channels to build relationships, share ideas, and support your customers.
4. Bring Traffic to Your Website
Improving your website’s rank is just one method of increasing traffic. In short, it is essential that you stay active online. In order to do so, it is important to post on social media and publish the content your clients want to see.
With so many people on social media, you will find the type of person that can benefit from your products or services. There’s no overnight success in SEO and it can take months to see some momentum. Social media on the other hand, provides traffic faster and can bring visitors right away.
5. Increase Trust and Credibility
As consumers have more choices, businesses are looking for ways to stand out. Search engines are incredibly powerful and investing in SEO can increase trust among your audience by showing that you want to give them the best, most relevant information available.
Brands must engage their audiences on social media in order to grow online trust and increase their reputation. Consumers are becoming wary of the businesses behind the products they consume, so it’s vital for brands to do everything they can to reach consumers in a positive way.
Social media is an opportunity to share content, ideas, and thoughts with the world. It’s also a way for consumers to get to know you better. The right social media profile can give your business the boost it needs.
Final Thoughts
It’s true that social media is what sets you apart from the competition. And of course, SEO is an essential part of building your brand, but you can’t ignore how they work together to increase your visibility and your potential customer base.
We understand that your business is unique and you want to have a customised solution that’s just right for you. We offer a thorough consultation to assess your needs and advise you on the best ways to improve your digital marketing efforts. Contact us today.
