Facebook’s massive advertising platform is used all over the world for businesses of all sizes and industries. From mom and pop shops to major corporations, Facebook provides digital marketers with a wealth of granular data on their visitors that is unmatched by any other social media platform.
If you’re currently using Shopify for your eCommerce business, then it’s crucial that you start to harness the power of Facebook to grow your customer base. But learning how to set up Facebook advertising that funnel hot, ready-to-buy leads to your Shopify store is an overwhelming process. That is if you don’t know what you’re doing.
Harnessing the Power of Facebook for Your Shopify Store
Here at Australian Internet Advertising, we’ve helped hundreds of Shopify store owners grow their website traffic and convert that traffic to sales with customised, highly-effective Facebook advertising strategies. We make it one of our top priorities to stay up-to-date on the latest strategies in Facebook advertising for Shopify stores.
What is the primary advantage Facebook has over other digital marketing platforms?
Facebook is one of the most popular social media sites in the world. Facebook’s numbers continue to grow year after year, with no sign of stopping. As of the third quarter of 2018, Facebook had over 2.27 billion monthly active users. Women and men both use Facebook in roughly equal numbers, and the platform is popular with consumers of all ages and socioeconomic brackets.
So, not only does Facebook give you access to consumers across multiple demographic areas, but Facebook advertising also allows you to customise and target ads in numerous different ways.
Having access to such a wealth of data on consumers and ways to target those consumers makes Facebook advertising one of the leading digital marketing techniques for Shopify store owners.
You can target Facebook users based on these umbrella metrics. And, you can further target Facebook users based on many different subcategories, such as their occupation, household size, and income.
- Age
- Gender
- Interests
As an advertiser on Facebook, you have access to over 1300 different targeting options. Although Google Ads are another highly effective online marketing strategy, they don’t provide marketers with such laser-focused targeting options as Facebook.
As the proud owner of a Shopify eCommerce store, you don’t have the time to figure out which Facebook targeting options will be the most effective for your shop. We can narrow down your choices for you, and launch a Facebook advertising campaign that is going to get you the results you want, and fast.
Getting Started with Facebook Advertising for Shopify
When it comes to advertising on Facebook, it’s vital that you understand that people use Facebook to interact with friends and pages they follow. Facebook users do not go onto the platform with the intention to shop. When you begin to run any type of advertising strategy, whether it’s on Facebook or somewhere else, it’s crucial that you consider the user’s intent.
For example, advertising on Google will take a completely different strategy than advertising on Facebook. The most significant reason for this is because Google users are there specifically searching for something. Facebook users, on the other hand, are there to engage with friends and family. When crafting and launching an advertising strategy, always consider the intentions of your target.
There are many different Facebook ad types that you can use for your Shopify store. As with any marketing campaign, you’ll need to experiment, hone, and tweak your strategies to get the maximum return on ad spend.
At Australian Internet Advertising, we have many years of experience with Facebook advertising. We will know which ad format is going to work the best for your goals and we can quickly pivot strategies based on your needs and goals.
Use a Lookalike Audience
Do you already have a list of prospects or customers? You can use your existing list and upload it into your Facebook ads manager. Uploading your list will create what’s called a custom audience that you can use to target your future Facebook ads. Once Facebook creates the custom audience, you can use it to make a new, lookalike audience of up to 20 million people. Your lookalike audience of Facebook users will possess demographic data that closely matches your custom audience data. This process of creating a lookalike audience makes targeting your Facebook ads much easier.
What are some of the most effective Facebook ad types for Shopify stores?
Dynamic Product Ads
Dynamic Product Ads, or DPA, connect your Shopify store’s product catalog to your Facebook ad account and your Facebook ad pixel. When you get website visitors who go on to use Facebook, they will see an ad that displays the same products they looked at on your website. So, the ads that they see after visiting your Shopify store will be relevant and personalised to their unique interests. Running a DPA campaign is likely to give you the following benefits:
- Personalised
Although the ad copy will be the same for every viewer you sees your DPA, the creative for each ad will be different because it is targeted to what that unique viewer looked at on your site.
- Convenient
Since DPAs automatically display personalised creative, you do not have to refresh the creative all the time. That can be a time-consuming process. But, you will have to monitor the ad performance. When you partner with us, we will keep a close eye on your ad performance and continually optimise your ads so you can get the maximum ROI.
- Numerous Objectives
DPAs give you the ability to choose different audiences to target.
- Viewed, but not purchased.
- Added to the cart, but did not purchase.
- Upsell products.
- Cross-sell products.
The audience you select will determine how the ad will automatically optimise your creative for each objective. At Australian Internet Advertising, we will take the time to fully understand your goals so we can best optimise your DPA targets.
What are the results of using DPAs for eCommerce sites?
Many renowned, big-name brands have found major success with Facebook’s new dynamic product ads. It’s possible to see a 3X increase in conversion rates and a massive decrease in CPCs. ROI is much higher with DPAs than other advertising options because the DPAs are highly targeted and customised, while automatically creating a unique ad for each user that you target.
Switch Up Your Ads for Maximum Results
When it comes to Facebook dynamic product ads, they can wear out quickly. The biggest reason for this is because they will display to the same group of people over and over again. Every time someone from your target group logs into their Facebook account, they will continue to see your ad. It’s a good idea to switch up your ads every two weeks.
Don’t have the time to switch up ads, or monitor them continuously?
We understand how busy you are as the owner of a Shopify store. While it’s true that Facebook ads are some of the most effective digital marketing strategies, they take a lot of time and effort to successful track and optimise. By partnering with Australian Internet Advertising, you can:
- Save time, money, and energy tracking and optimising ads.
- Grow your website traffic with professionally crafted, effective Facebook ads.
- Grow your customer base with hot leads.
- Increase your conversions.
When you run paid advertising on Facebook, you need a well thought out plan that is executed with precision to get the best results. Without planning and forethought, Facebook advertising can be an expensive waste of time and money.
But with a clearly defined objective and a way to track and optimise your conversions, you can see massive growth in your eCommerce business.
Get your unique products and offerings in front of the entire world.
We’ve run hundreds of effective Facebook ads for Shopify store owners like you, and we’re committed to getting you the best relevancy score of your Facebook ads, along with the highest possible return on your ad spend investment. Are you ready to harness the power of Facebook advertising for your Shopify store? Contact us today at Australian Internet Advertising and see what we can do for your business.
