Episode 9 Conversion Rate Optimisation

January 9, 2024

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Ilan has a wealth of knowledge when it comes to taking e-commerce websites to the next level. Billy and Ilan get to the bottom of what it takes to get your e-commerce website sales through the glass ceiling and achieve a much higher return on ad spend.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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Content Marketing

Conversion Rate Optimisation

Australian Internet Advertising

4.8

Ivan Fizae

August 2023

To AIA , to there awesome staff and prompt service I cannot fault . At first I was hesitant but they were so fulfilling to all the questions I had and all the concerns I had . I would call them up to 2 times a day and annoy the hell out of them but they were all friendly and great at getting results . Thank you for setting me up with my business and I’ll definitely be back in the future . Thank you again to all the amazing stuff and billy , kindest regards Ivan !

Greg SINIAN

July 2023

Thank god for these guys! I asked our adwords guy to pump our budget and he totally wrecked the whole thing. I did some looking around and found AIA. Literally 1 hour after speaking with Billy and Greg my phones started ringing again! Thank you so much guys I can't recommend you highly enough.

Garry G

June 2023

AIA look after our SEO, Facebook Ads and Google Ads. The results of their efforts have been great. They took the time to learn about our business and have been able to tap into markets and customers we were never able to reach. They are always available to discuss ideas and are agile enough to put together a promotion within 24 hours when needed. We have found AIA to be very professional and when they say they will do something, they do it. We are very happy with our business relationship and are continuing to grow in a very trying time with AIA's guidance and help.

Shervin

January 2023

We reached out to Australian Internet Advertising after being really unhappy and stressed with the marketing company we had signed up with. I spoke to Billy, within 1 hour he turned everything around for us. He has been amazing. I reached out to him on a Thursday. We agreed to sign with him and we had a huge improvement by that weekend . He kept in touch with us until late hours of the night, he has gone above and beyond for us in every way.Words aren’t enough to express my gratitude. We are all so grateful.Thank you

Ramy Fahmy

November 2022

After looking around I decided to give AIA a shot. They had good reviews and when I spoke to Billy the owner on the phone it was clear they new what they were doing. To be honest I didn't expect to get a huge result straight away because I know these things take a bit of time. But almost immediately my sales and booking picked up like crazy. Now 2 months later my SEO traffic has doubled! It's definitely worth paying the higher fee with these guys! I can't recommend them enough.

Julie jasper

October 2022

Polson, you are amazing. thanks for sorting out my email problems which were a pain in my side.

Jody Vanjour

July 2022

I'm so happy we found AIA. We wanted to increase the amount of leads we're getting and have tried 3 other agencies, but none of them were able to scale our campaigns affordably. AIA new exactly what the missing pieces were and from the get go have taken our campaigns from strength to strength. I can't recommend them enough.

Michael Farrelly

July 2022

These guys changed the game for us. Before signing up with AIA it was starting to look pretty bleak but from the day they launched their campaign we've been getting more than double the amount of leads. I highly Recommend Them! Michael - Climax Clinic.

Sujay Jayaram

January 2022

Haven't used AIA Agency before but from our first meeting it was clear that they were a very professional outfit. Despite the timezone difference (we are UK based), we were very happy with the partnership and can recommend them. Well done Sam and Joe!

George Iskander

January 2021

Very happy with their service, always go above and beyond. All developers are onsite and not offshore. Billy, Olivia, Russell and Charlotte are who I have been working with and they have done a phenomenal job. They are fast, responsive, efficient, professional, experienced and reliable. Recommend for company of any size looking to increase their digital foot print.

Ferdi Nel

December 2020

Thanks to the team at AIA! My business nichetc.com.au had been with a number of different SEO agencies over the years but had never managed to get any traction. We now have a lot more traffic coming in than we ever had before and our rankings for all of our primary keywords are moving up quickly. I am also very happy with our new 'lightspeed' site they have built for us. It's the fastest loading site by far and I can't wait to see how that effects our rankings. The team at AIA are definitely ahead of the curb and offer real solutions for businesses so I'm very happy to recommend them.

Jimmy Finnane

December 2020

I approached AIA a month ago to help me with bringing my training business to life. I am so relieved I found such a professional and knowledgeable company. They got my e-commerce website impairmenttraining.com.au up and running in no time. It looks great and is already pulling in more sales then I thought I’d get this early in the piece. Their online marketing skills are second to none! Highly recommend these guys thanks Rossi and team!

Iyall Sundel

November 2020

AIA have taken the time to understand my business before setting up and running my campaigns, I could not be more please with them! I would 100% recommend them to any small business looking to build an online presence. My only regret is not hiring them earlier, their fees are very reasonable and they could have saved me so much time!

Shane Parker

October 2020

This company has been great in bringing in new work for us. Highly recommend you give them a try. Thanks Olivia and team😀

Kenan Brkic

October 2020

I don't leave reviews often but this one is definitely deserved. I have been through a few marketing agencies however none have worked. Australian Internet Advertising have put my campaign live today, and within the first hour I have already received inquires about my business. Cannot thank Olivia and Bill enough. I have already referred 3 other businesses to use there services. Thank you once again

Nathan Gyaneshwar

September 2020

Billy and the AIA team worked well directly with my team here at Marketboomer to deliver on our project. They have a deep understanding of complex digital marketing issues and were able to advise us the best path through them. Focused on the numbers that deliver the results.

peter nakhla

September 2020

Wow after trying so many different agencies and getting average results AIA has turned out to be the best decision I ever made. After crunching the numbers 6 months in we are making 4x roi profit from google ads and 11x roi profit from Facebook ads. I highly recommend AIA to anyone who wants a serious digital marketing company (except other competing builders!) keep up the good work guys. - Peter Monument Projects

Blooms The Chemist

September 2020

We have had AIA running our Google and Facebook ads for all of our stores for over 2 years and we can honestly say that we could not be happier with the results. They are always reliable, ready to answer any questions that we have and their campaigns have provided us with an amazing return on investment. Highly Recommended!

Info Mailbox

September 2020

Our team at Paper Bark Films have have had a great experience with AIA after being messed around by a number of other agencies. Bill and the team have been great to deal with and I am thrilled with the results.

Zoran Tasevski

August 2020

Great team to work on your online marketing strategy. Billy is very knowledgable and very liberal with his experience but most of all very fair and reasonable. Great partner to work with in building your online business!

Nate Mansfield-du Toit

August 2020

Blessings to Billy and the team! Although I have been somewhat annoying in my constant nagging for free advice Billy never turned me away! He is patient and kind and it reflects through his team and business! It's a pleasure working with the team here and refreshing to do business with locals. More importantly; Locals who understand our culture and work ethic expectations.

Jay Parker

July 2020

Billy and his team know their stuff. First day we had 3 booked jobs. They got our campaign up and running and generating revenue in 3 days.

National Car Brokers

June 2020

Ive been dealing with website marketing companies for years. From low level to huge brand names with huge fees. All hoping for them to deliver what they said they would. All i got were atlases when i was promised the world. My experience with AIA and Billy and his team was the complete opposite. Ive been so impressed with his work ethic, attention to detail and truly caring about my business. They have gone above and beyond on many occasions. They have delivered results far exceeding my expectations . The problem i now have is that i cant keep up with the leads. AIA has built so much trust with me that i have given them all of my marketing from facebook, Google Adwords, Youtube, Remarketing, Instagram, form design, ad creation to webhosting and will now get them to do SEO. I wont go anywhere else for anything. No hesitation recommending AIA to anyone.. Chris David . Director. National Car Brokers

Susannah Kerr

May 2020

These guys have been great. Straight from the get go Billy helped with some useful advice. I have hired them to run a Facebook campaign and been very happy with the results so far. We are getting around 10X return on our ad spend. Billy has always been super approachable and helpful and has been an absolute pleasure to work with. Susannah - M DREAMS Shoes

christine GEORGE

May 2020

I was really worried when I signed up with AIA because I am only a small business. The results from my Google and Facebook campaigns have been amazing! I highly recommend them for anyone who is looking to get great results.

Dive Newcastle

May 2020

By far the absolute best experience Ive had with an agency. Its so refreshing to finally have found a business that knows what their doing and comes through with the results. I had recently tried a campaign with a large agency and paid huge fees and I was very disappointed by the lack of results. As soon as AIA took over our Google ads our online sale went up by nearly 9x! I can't recommend these guys enough. Jim, Dive Newcastle

Maria Xynias

May 2020

Maria here from Ladies Running Errands. I've been with AIA for going on 5 years and only just realised I'd never written them a review! These guys have been amazing. I had all of my Google Advertising with Yellow Pages. As soon as I stopped it with them and AIA took over I noticed a massive difference to the amount of enquiries we started getting. AIA has also helped with the design and development of my website, and social media advertising. Always on call and ready to help, the web design was seemless and looks fantastic it was exactly what I wanted. And the leads just keep coming in! With the Help of AIA I have been able to Build a Franchise and I am well on my way to hitting my target of 10 franchises sold in 10 years. AIA have been great and I Highly highly recommend anyone looking for Google Ads, Facebook, website design or development help.

Piers Hill

May 2020

We (The Shirt Butler) have recently completed our 2nd month of using AIA's following services: Google Ads Management, Facebook Ads Management & SEO. Our Google Ads account was quickly optimised and is producing more leads than ever. Very happy with the work done by Hendri on the account so far. Definitely good value for money. Our Facebook Advertising has taken a little longer to gain traction as we have endeavoured to get the right combination of audience, placement and content. AIA have had no problems spending the necessary time trying mutiple campaigns in order to get this right. We think we have now found the right combinations and are now optimising and ramping up spend in this area. So far the 3rd month is looking good. Thanks to Heidi for her efforts here. Again definitely good value for money. SEO is the area which I have given the least focus and that I find the most difficult to measure, hence 4 stars not 5. We will be focusing on SEO this month and I will return to update. I am hoping that with focus it will be as good value for money as the other two services and that I can update to 5 stars.

Jason Ryan

May 2020

AIA Have been amazing. Since signing up with them about 8 Months ago our revenue has gone up 10 fold. They know what their talking about when it comes to marketing on Google Ads and Facebook. Also their developer has helped immensely on our Shopify site to help us scale without too many headaches. I highly Recommend them to anyone wanting their business to get some serious growth! - Jason, Hillview Farms

Kinsley Denning

March 2020

I've been with Billy at AIA for over 5 years. I started with a small start up slate roofing company NSW Slate Roofing which quickly grew thanks to the success of the online campaigns. 3 years ago I also started a second business City 2 Surf Roofing which, again, has exploded. We have more quotes than we can manage. I can't thank Billy and his team at AIA enough! Their Google Ads and SEO knowledge is second to none! I highly recommend them. Kinsley Denning

Iris Yu

February 2020

From the very first call with Billy, I knew AIA would be the right company to handle LTrent Driving School's google ads and SEO. Billy has helped us reduce our cost per lead and cost per conversion overall and has nearly doubled our organic traffic. He has always been very accomodating and will go above and beyond for us. Thanks Billy and Rossi for all your work and we look forward to continuing to work with you!

Trish Wise

February 2020

The most helpful and effective online marketing company around. They know how to get results. Their websites and online marketing techniques are eon point. They even take the extra time to help with my desktop and IT issues! Highly recommended.

Kenan Brkic

February 2020

Castaly Haddon

February 2020

Tight, targeted advertising. We were overwhelmed with leads, choked the campaign after 24 hours down 80% and still delivered +$25K of sales on a budget of $8 a day over a long weekend. Phenomenal results. Can't speak highly enough of AIA who deliver results through expertise. No BS. Created an integrated values-based marketing strategy, focused on quality content that targeted our ideal customer and with AIA's help constructed a website that converted, and then let loose with the online digital advertising campaign. Months in the making, just days to get amazing results. Holy Moly! Imaging being overwhelmed with leads? What a great problem we created! Can't recommend these guys enough. They go the extra mile, know their stuff and won't waste your time or money. Stop stuffing around with pretenders, ring AIA and talk to Billy.

au carpet

January 2020

our project manager Hendri Hendri is a excellent communicator, we are very happy with his service.

Richard Brice

January 2020

We would like to thank Hendri for his continuing support for the last 3 years with our google Adwords campaign, always responsive and happy to help. Richard B.

Australian Scaffolds

November 2019

I highly Recommend AIA. My Google Ads campaigns had been running for years with the help of Google employees. After speaking to Billy from AIA I could see that there were some opportunities for us to be able to track the amount of phone calls and emails we received fromt he camapign so we could try to improve the campaigns performance while tracking the results accurately. Since having given AIA the management of our Google Ads the cost per enquiry has gone down by more than 60% From $152 per enquiry down to $48 per enquiry. We are now getting more than double the business fromt eh same budget. Australian Internet Advertising has also recently launched our new e-commerce site and we are very happy with it. It was a large job and the guys there had great communication and got the job done is a reasonably short period of time. Thanks Guys Keep up the good work.

Xavier Foubert

November 2019

Our recent dealing with Australian internet advertising and its marketing team (especially Heidi)was excellent. We had never done a facebook campaign so they took the time to explain in detail how it worked and the costs involved with great transparency. In no time the campaign was underway with results coming in within the first week. In a period of 2 months we received over 250 leads which converted into about 40 sales. Their great communication, professionalism and friendly approach made it an enjoyable experience. We have no hesitation in recommending Australian internet advertising to anyone doing a facebook or other internet campaign.

Mila Valdemarin

October 2019

After running Swimming Pool & Spa Warehouse for over 10 years I've never been happier with the results from a google ads agency. Our phone have been ringing off the hook and we have made more sales then I can remember making in the last 7 years. I'm finally able to relax knowing that these guys know what their doing. Mike - SPSW

OBfive Skateboards

September 2019

Cant thank Billy and the team at AID enough for all of the amazing work that they do. From the very first phone call I made with them, Billy mapped out a plan that he thought would work for us. After executing the plan for a couple of months we had achieved above and beyond our expectations. Like most small business, every dollar spent on the business needs to be accounted for. I highly recommend AID and the work they do for us, it is definitely money well spent.

Tony Herbert

September 2019

Very happy I found these Guys!!!! They did a few small tweaks on our online presence, and as a result I'm getting twice as many customers than before... Highly recommended!!!

D'Mamma Pizza

August 2019

We would recommend to anyone looking for business Google Ads. We have been using for Google Ads and they have been getting more clicks and custumers. They also do a good job of setting up the ads well in combination with a landing page that has a good conversion rate(very important) from the start so we hit the ground running. Thank you very much Hendri AIA.

Sheoak Cafe

June 2019

Heidi has been extremely helpful with our Facebook campaign.From the beginning she explained in great detail how the campaign worked and was always transparent and available to answer questions.At times she was more excited that me about the campaign and came up with great ideas that made it extremely successful generating over 200 leads and many bookings.I have no hesitation in recommending Australian Internet Advertising

Enercell Airconditioning

April 2019

I cant thank Heidi & Billy enough for the huge effort they have put in to help us build our business. We pretty much started from nothing & have built our company in words that cant describe. Always fast at responding to all my enquires & needs. Definitley would recommend AIA to anyone that wants their business to grow.

Karl Nicholls

February 2019

Hendri and his team at AIA is very experienced and they have excellent communication skills, I have been extremely happy with the results I am receiving off my google campaigns, I highly recommend these guys!! , thank you . Karl

Vitaliy Gorb

January 2019

These guys are magicians! I was getting maybe 2 or 3 leads per day max. After AIA took over it took a week or so but now I'm getting 10 or more per day! Yesterday I got 12 leads. One of the Google campaigns had a cost per conversion of $8.00. I highly recommend them.

Mark Weir

December 2018

My company has used several 'big' names in the industry for AdWords management over the past several years, however our growth remained minimal. Enter AIA and Billy Polson, by the end of our second month with them all metrics were up including the most important one, sales which grew over 22% month on month. The icing on the cake was the cost of conversion actually decreased, making the campaign even more profitable. (Every $1 spent returned around $4 in sales). At the time of writing these types of results show very sign of continuing.

Zaks Render

November 2018

I would highly recommend Australian Internet advertising to anyone who is looking into a SEO and google adwords campaign. I have had a lot of interest and conversions for my business. This has been a real boost for my business and I’m extremely happy with all the work that I’ve had opportunities with!!!. There has been a massive improvement in my business! I had inquired with many company’s for advertising and SEO but I was never really sure, until I spoke with Billy Polson from Australian internet Advertising. He made everything so clear and understandable, and has stepped me through the whole process. I am very glad I used you guys,would recommend 100%. Thanks again

David Mayman

September 2018

AIA helped us with our Facebook campaign for a new flight school. They were able to achieve a cost per lead of about one third when compared to the previous agency we were working with. We continue to work with AIA on all our digital campaigns and I highly recommend them.

Brendan Maclean

September 2018

I signed up with Billy Polson from AIA to build a website and run some Facebook ads. I was apprehensive initially as it was a new business and I didn't want to burn valuable capitol without getting a return. It was crucial that this campaign worked for me. Billy and his team built the site in no time and the campaign has been extremely effective. I currently am getting over 11 X return on my investment, have hired 2 people and moved to a larger office! I highly recommend these guys for anyone wanting to grow their business with a reliable stream of leads.

john sosinka

July 2018

These guys are really good - they helped increase my adwords presence and conversions, plus saved me money while doing it. Definitely give them a chance.

Rob Bult

July 2018

Billy and his team have been fantastic so far. We have a lot more to do and Im confident that they are the right team to do it, So far my ROI from Google adds run by AIA is 10 x my outlay and Im very happy

Steven Kugel

June 2018

I have marketed my business on the internet for about 12 years now. Over the years, I’ve learnt this industry offers great potential for all businesses but it tends to be full of big talkers and black magic specialists. These people can cost you a lot of money, and cause long term damage to your brand with Google and other platforms. Recently, being dissatisfied with my a provider who again promised the world, I went looking for another Company to provide the winning formula. As always, I ran into the big talkers and spin merchants who promise a lot but deliver very little. Then I found Billy. I liked him over the phone so I decided I would meet him at his office. When I walked in, I noticed Billy had a modern, tidy and orderly office with a number of people hard at work for their clients. I then sat with Billy in front of his computer and he then took me through the systems available to him and how he goes about improving results. He seemed confident that I could achieve a better return on our marketing spend but he made no big promises. He only proposed a common sense, measured and methodical approach and so I went for it. One of the best things Billy said to me was that with other companies, a monthly fee would only buy a certain number of man hours – then work would stop. Billy said he would spend as much time as was required to improve my results. And he has been true to his word. He has spent a considerable time on our campaigns and had already produced terrific results within the first two months with far more clicks at a far lower cost. We are now overrun with work – which is a different but far better problem to have. Not only has Billy worked the file, but he calls me regularly to let me know what’s working and producing results and what’s not. He then gives me alternate courses of action available. For instance, our first Facebook first strategy didn’t appear to be working as hoped so discussed that with me and we changed course. That change had the effect of reducing his monthly fee by half! Who does that?? Honesty and competence – a very rare mix but very much admired and appreciated. I commend Billy to anyone. Regards, Steven Kugel The Insolvency Experts

Brett Cooper

June 2018

I have been in business on my own for 19 years. My old fashion advertising gradually stopped working. Billy contacted me via email and upon speaking with him and his colleagues I decided to give them a go. I have received more genuine work leads than ever for a lot less than my original spend on advertising. The internet is not my strong point , Billy and his crew have taken care of everything. Thanks for all your work. Brett Cooper. North coast cladding

Lawrence Debono

April 2018

got a great return on my investment with these guys since we started up with them ... always helpful nothing to hard

Ainsley Poulos

March 2018

Very happy with the results. Consistent and reliable. Also the customer service is really great.

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Episode 9 Conversion Rate Optimisation

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