SEO

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]

A lot of business’s marketing efforts will revolve around search engine optimisation, which ensures your website earns a good ranking in the result pages. But did you know there’s a way to submit your website to Google and speed things along?

Businesses must keep up with the constantly-changing search engine demands if they want to continue to rank well in result pages. A good rank often translates into a lot of organic, high-quality traffic that can help a brand reach and even exceed its goals.

As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service. Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager […]

A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]

When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.

The time it takes for new SEO tactics to produce results depends on how well they are implemented. Factors such as the number, frequency, and complexity of one’s content can impact when those effects become visible in rankings; but there is no simple answer because each ranking factor has a different influence over others’ rates […]

There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]