If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.
A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.
If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.
One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]
The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.
Here at Australian Internet Advertising, we talk a lot about digital marketing and how it’s a highly effective way of attracting and engaging consumers. However, we still get a lot of questions about how the components of digital marketing work together to create a comprehensive strategy. So, we decided to tackle this problem and explore […]
If you’re selling your products and services online, then you’ve probably heard about SEO. It refers to the methods you are implementing to boost organic traffic and target visitors who are most likely to become your customers.
Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]
Everything is interconnected in digital marketing, even if that connection is not that obvious at first. Let us give you an example. High-quality content on itself won’t help your business that much if people cannot find it. And, a good search engine optimisation strategy won’t matter much if the moment people click on your link, […]