search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
One of the main questions asked by website owners is about SEO and ways to improve it, as search engine algorithms change and websites rank differently than before. The answer is never simple, as SEO involves a complex set of tactics, but the basic principles of SEO can safely be applied by any website out […]
internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.
internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least.
web design rather superficially. “It looks nice.” “I like the colour scheme.” “The images are so big and bold. I love it.” That’s the extent of their analysis.
When it comes to getting your website at the top of the search engine results pages, there isn’t any silver-bullet that you can rely all your efforts on with full confidence. Yes, writing great content helps, but it’s not going to do much if your website takes too long to load or it’s not mobile-friendly. […]
According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]
It’s 2020, and most business owners understand the importance of search engine optimisation (SEO) and can grasp some of its basic concepts. But, what most still get wrong is thinking that SEO still relies on creating content around a few keywords. That’s not the case at all. Nowadays, an SEO strategy refers to the process […]