Conversion Rate Optimisation

If you want to promote your products or services, there are a plethora of digital marketing efforts you can do that can lead you to success. But one type of effort that you should focus on is optimising your conversion funnel. The conversion process is the path potential customers make from the moment they first […]

Ilan has a wealth of knowledge when it comes to taking e-commerce websites to the next level. Billy and Ilan get to the bottom of what it takes to get your e-commerce website sales through the glass ceiling and achieve a much higher return on ad spend.  

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]

The conversion rate is one of the most important metrics businesses closely monitor, especially in the world of eCommerce where this rate is often synonymous with the sales a business will make. The average conversion rate across the board is at 2.27%, not counting the differences that could exist between different industries. No matter if […]

So you’ve just gone through a website migration and are excited for your target audience to interact with your new and improved platform. Unfortunately, you look at the stats and see that your new site is performing poorly. What gives? This is actually a common issue with website migration, and it’s usually caused by not […]

No matter what kind of business you run in Australia, you want more customers, right? Whether you’re a plumber, a retailer, a consultant, or a lawyer, you want potential customers to visit your website, learn more about what you do, and take a desired action – like calling you, ordering online, or sending you an […]

Here’s a fascinating stat: Studies have shown that removing the navigation bar can increase conversions by up to 100%. However, 84% of landing pages still use navigation bars. It makes perfect sense if you think about it. By removing the navigation bar, you’re removing all the clickable actions on the landing page, putting the focus […]

What’s the goal of any business? You can formulate the answer in different ways depending on your operations, but in the context of digital marketing, one can argue your goal is to increase conversions. Conversion optimisation is an elaborated process that helps support your activity and generate better results, be it sales, increased user participation, […]

Competition can be tough in certain industries, and when you’re trying to gain an advantage and plan a better strategy, it can be quite useful to know the competitor’s conversion rate. Not for nothing, but even just comparing their rates to yours can be enough to let you know if your business is on the […]