Conversion Rate Optimisation

There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]

The average landing page conversion rate is around 2.35%. That means that for every 100 visitors, you can expect to get about two customers. Are you satisfied with the results your landing page is generating or do you need to increase your conversion rate? One report found that just 22% of businesses are satisfied with […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]

So you’ve just gone through a website migration and are excited for your target audience to interact with your new and improved platform. Unfortunately, you look at the stats and see that your new site is performing poorly. What gives? This is actually a common issue with website migration, and it’s usually caused by not […]

Let us ask you this: Are you happy with your conversion rates? One report found that only about 22% of businesses are happy with their conversion rates and are looking for ways to increase them. It makes sense to focus on conversions. After all, if you are not turning visitors into customers at a higher […]

No matter what kind of business you run in Australia, you want more customers, right? Whether you’re a plumber, a retailer, a consultant, or a lawyer, you want potential customers to visit your website, learn more about what you do, and take a desired action – like calling you, ordering online, or sending you an […]

What’s the goal of any business? You can formulate the answer in different ways depending on your operations, but in the context of digital marketing, one can argue your goal is to increase conversions. Conversion optimisation is an elaborated process that helps support your activity and generate better results, be it sales, increased user participation, […]

When it comes to pay-per-click advertising (PPC), you already know that you pay only when a user clicks on your ad. Unfortunately, that doesn’t mean that you have successfully registered a conversion. Getting that visitor to do the action you want them to do is what you should measure and focus on when managing your […]

As an online retailer or service provider, you surely have some strategies in place to attract new customers, keep the ones you have and, ultimately, increase your revenue. There’s no need to explain why investing in digital marketing is so useful for your business, but maybe we can get into an important indicator that can […]