Conversion Rate Optimisation

Conversion rate optimisation is a big priority for a lot of marketers. Though the topic of conversation usually revolves heavily around SEO as a way to increase traffic and get new people to a site, this particular effort would basically go nowhere. Here are some conversion optimisation tips you should consider adopting in your marketing […]

The conversion rate is one of the most important metrics businesses closely monitor, especially in the world of eCommerce where this rate is often synonymous with the sales a business will make. The average conversion rate across the board is at 2.27%, not counting the differences that could exist between different industries. No matter if […]

If you want to promote your products or services, there are a plethora of digital marketing efforts you can do that can lead you to success. But one type of effort that you should focus on is optimising your conversion funnel. The conversion process is the path potential customers make from the moment they first […]

Google solves almost everything… Google is an excellent tool for finding solutions to problems. Most people start by looking up how they can solve their issue on Google, and then move onto other sites if needed. What can you do to catch their attention and make them choose your product or service? More specifically, how […]

With SEO-driven people like ourselves, the conversation easily revolves around traffic. Getting it, increasing it, making sure it’s high quality – traffic is essential to the success of a business. But believe it or not, traffic is not the sole component that can lead your business towards success. Another important metric to focus on is […]

Competition can be tough in certain industries, and when you’re trying to gain an advantage and plan a better strategy, it can be quite useful to know the competitor’s conversion rate. Not for nothing, but even just comparing their rates to yours can be enough to let you know if your business is on the […]

Getting traffic to your website can be exciting. It shows you that the hard work you put into building your website and creating the content is paying off. But, if those visits don’t turn into sales, then something is not right. If you’re here, then you’re probably already aware of this problem and are looking […]

Picture this: Your website is getting steady traffic and the number of people visiting your web pages increases constantly. However, when it comes to lead generation, you aren’t getting the results you were hoping for. Your visitors aren’t really subscribing to your newsletter, downloading your resources, or purchasing your products. What can you do to […]

Here’s a fascinating stat: Studies have shown that removing the navigation bar can increase conversions by up to 100%. However, 84% of landing pages still use navigation bars. It makes perfect sense if you think about it. By removing the navigation bar, you’re removing all the clickable actions on the landing page, putting the focus […]