Whether you’re running a dropshipping business or a traditional shop, you may be interested in selling high ticket items. Lots of people think that selling expensive products can lead to high profit margins, and a million-dollar business. And this is definitely true if you manage to start a successful business. Big sales mean big results!
But if you’re not selling enough, you may end up losing money. In particular, this can happen if you’re spending a lot of money advertising big ticket products on Google Ads, Facebook Ads, and using other social media websites. It may seem like it’s hard to find people who are willing to buy high-ticket items using social media, such as Facebook advertising.
But are high-ticket products really harder to sell on Facebook? The answer might surprise you! Read on, and find out.
High Ticket Items Are Harder To Sell Everywhere – Not Just On Facebook
The average Australian salary is around $85,000 per year, and only about 20% of people make more than $240,000 per year. Why does this matter? Because high ticket items like expensive watches, jewellery, and other items are innately harder to sell compared to cheaper items.
Just about anyone in Australia can afford to drop a few hundred dollars on a new gadget, a piece of jewellery, a watch, a new couch, or another such item.
But given the fact that some high-ticket items can cost thousands – or even tens of thousands – of dollars, the sales market is always going to be smaller. Someone making $50,000 per year is not going to be able to spend $5,000-$10,000 on a Rolex wristwatch, for example.
In addition, it’s harder to sell high-value items online in general. Customers buying expensive items often prefer to see their items in person, or may prefer not to have their item shipped by mail, where it could be lost or stolen. These are hurdles you’ll face not just on Facebook – but on any online advertising platform.
So, what should you do? Make use of Facebook audience targeting to bring in the customers who are the most likely to purchase your high-ticket items, of course!
Proper Audience Targeting Is Essential For Bringing In High-Dollar Customers
With Facebook audience targeting, you can narrow down the range of customers you want to see your Facebook ads, and focus on marketing only to those who are likely to buy what you’re selling.
For example, if you’re selling high-end jewellery online, you could create a grouping of people who are:
- Between the ages of 45-64
- Female
- Lives in an expensive area like the Melbourne CBD
- Has an income of $100,000 to $200,000 or more
- Travels frequently
- Interested in jewellery or similar products
- At a university-level or higher education
- Work in a certain industry, such as finance, real estate, medicine, etc.
By creating a custom audience like this, you can serve your high-ticket item ads directly to those who are the most likely to be interested – and to have the money to purchase them.
When properly used, audience targeting is extremely valuable if you want to sell high-ticket products using Facebook ads.
Improving Other Marketing Efforts Can Help You Sell High-Ticket Items More Effectively
Beyond simply using Facebook ads and custom audiences, there are a few other ways you can adjust your other marketing efforts to sell high-ticket items more effectively. Here are a few steps we suggest you take:
1. Respond to questions and interact with customers on your ads
We highly recommend being as active as possible when customers post questions or comments on your Facebook ads.
Customers who are interested in purchasing an expensive high ticket item online will be much more likely to shop at your store if you can answer their questions and provide them with excellent customer service. In contrast, if you ignore the comments or questions on your ads, this may make them wonder if your company is even legitimate or not.
2. Regular blog posts relevant to your audience
Blogging is a fantastic way to enhance the legitimacy of your online store, and to provide your audience with unique, valuable information about your industry and your products. For example, if you run a shop selling Rolex watches, you could write posts about iconic watches, how to wear a particular style of watch, and other such topics related to the interests of your customers.
3. Customised post-sale phone calls
A personal touch goes a long way. We highly recommend that you follow up with phone calls after selling a big-ticket item. You can do this before or after it’s shipped. Contacting a customer to ask how their experience was, answer questions, and learn more information about them can be a great way to make them a loyal customer for life.
4. Loyalty programmes
A loyalty programme with exclusive rewards and benefits can encourage customers to continue buying luxury items and high-ticket items from your shop, rather than always looking around at other online stores. In addition, a loyalty programme can help build brand prestige.
5. Email newsletters
An email newsletter can be a great way to stay in touch with your past customers. You can also use email address information from a newsletter to create a custom Facebook audience of your past customers – and serve targeted ads based on their past purchases.
Selling High-Ticket Products Online? Need Help With Your Strategy? Contact Us Now!
At Australian Internet Advertising, we’re experts in Facebook marketing, Google Ads, and every other aspect of digital marketing. If you’re having trouble selling high-ticket products on Facebook, we’re here to help. Contact us online for a consultation, or give us a call at 1300 304 640 to get started.
