Search Engine Optimisation Tips for Beginners
Over the years of optimising websites for different clients from many different industries, our AIA team of online marketers have picked up a number of handy tricks when it comes to ranking well for Google Search results.
First off I want to point out that there are many aspect to SEO most of which we categorise into two parts. Onsite and offsite. Onsite SEO is work done on your website. This includes page speed optimisation, meta data, heading tags, alt tags and latent semantic indexing. I know, your probably thinking what on earth is this guy on about right? Well I am going to simplify these points for you below so you will be able to sound like an SEO guru and get results for your own website without paying thousands of dollars to an SEO company.
Onsite Search Engine Optimisation
- Meta Data
Meta Data is the title and description for each page on your website. It is not actually viewable on the page but is there for search engines to index your site on their search engine results page. The general rule of thumb here as far as keyword go is to have your primary keyword included once in the title and once or twice in the description. Keep in mind that you only have space for 60 characters in the title and 160 characters in the description.
If you download one of our favourite SEO plugins called Platinum SEO Pack for wordpress you will see that there is a very easy way for you to update you meta data. once you have gone to pages and click don the page you want to edit, once the plugin has bee activated you will be able to easily scroll down and see the input fields for the Meta Title and Description.
- H1 Tags
Your websites content should always be structured into headings and subheadings. SEO professionals have been using headings to make it easy for Google and other Search Engines to see what the page, or particular section of content is all about.
Heading can be main heading called h1, or sub heading which can range from h2-h6. Structuring your pages information not only enhances your rankings on search engines but it also makes it easier for people to find what they are looking for, thus enhancing the user experience of your web page.
H1 tags are easy to find in wordpress in the text editor section of your dashboard when writing content. If you cant find it or are using different software you can just use <H1>**heading content**</H1>.
There are plenty more onsite SEO tips to come as well as an explanation on what off site SEO. That where things can get pretty interesting!
if you would like to find how your website scores there are some really cool free online seo tools, a couple of which we have outlined below.
If you have any other questions about SEO or just don’t have the time, contact one of our SEO professionals and they will be more than happy to assist.