SEO Migration Services
Launching a new website without an SEO migration plan is one of the fastest ways to lose your hard-earned organic visibility.
5.0 Based on 145 Reviews
Don’t Let Your Website Traffic Disappear Overnight
Site migrations are a natural part of digital growth—whether you’re rebranding, switching platforms, or modernising your online presence—but they come with serious SEO risks. From Google’s point of view, your new website might look completely different from your previous one unless the transition is properly managed.
At Australian Internet Advertising, we’ve seen it many times before: a business launches a new site and, within days, sees rankings tank and leads dry up. That kind of drop isn’t just frustrating—it’s costly. But it’s also preventable. With a strategic, well-executed migration, you can preserve your authority and even improve your SEO performance long-term.
SEO Is Not Optional—It’s Business Critical
If your website is currently indexed, ranking for keywords, and attracting organic traffic, then you have digital equity—and it needs protecting. SEO migration ensures that your current rankings, backlinks, metadata, and content structure are all retained and transitioned effectively.
Whether you’re moving from WordPress to Shopify (one of the most popular platforms we handle) or launching a new design on your current CMS, Australian Internet Advertising ensures you don’t lose visibility. We strongly recommend an SEO migration strategy for any business with a reasonably sized website—typically 20+ pages—or any site that has built up a history of traffic, conversions, and rankings. Don’t leave your search presence to chance.
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Who needs SEO Migration?
Whether you’re a business owner, agency, developer, or internal marketing team member, you’ll benefit from expert SEO migration when updating or rebuilding a site.
Common scenarios include:
- Redesigning an existing website
- Changing the URL structure
- Migrating from WordPress to Shopify
- Moving to a new domain
- Consolidating several sites into one
- Switching to a headless or custom CMS
Even if your current website doesn’t have huge traffic numbers, if it’s indexed, ranking, and receiving backlinks, a migration plan ensures nothing gets lost in the move.
Design
Support
Pre-Migration
Planning
Performance
Insights
Post-Launch
Support
Pre-Migration Planning: Data-Driven from the Start
At Australian Internet Advertising, we begin with a full audit of your current website. We identify what’s indexed, which pages are ranking, and where your backlinks are coming from. From there, we build a comprehensive 301 redirect plan that aligns each legacy URL with its new equivalent, preserving your equity. We assess your keyword footprint, metadata, technical SEO health, and overall structure to ensure everything migrates cleanly. Whether we’re working with your developers or building the new site internally, we take a data-driven approach at every stage.
Design Support with an SEO Lens
But here’s the question we ask every time: Is your new design data-backed, or are you choosing it because it looks nice to you? There’s nothing wrong with good design—provided it doesn’t compromise SEO. Our team works closely with designers (in-house or external) to ensure your new layout is SEO-friendly, accessible, mobile-optimised, and supports clean URL structures and logical navigation. From image formatting to heading hierarchy and internal linking, we provide technical feedback throughout the design process to ensure your new website performs just as well as it looks.
Go-Live Phase: Executed with Precision
Our go-live process includes implementing and validating all 301 redirects, testing for status code errors, checking indexability, submitting updated sitemaps to Google, and making sure every new page is technically sound.
We use professional SEO software to track crawl behaviour, identify issues in real time, and confirm that your traffic sources remain intact. We don’t just launch—we launch with full technical oversight to protect your visibility.
Platform Support Across All CMS Types
We handle SEO migrations for: WordPress, Shopify, Webflow, Squarespace, Wix, Custom CMS, & Headless frameworks.
We adapt our approach to the platform you’re moving from and to. Whether you’ve got internal developers or need us to design and develop the site ourselves, we provide expert support tailored to your setup.
Post-Migration Monitoring and Traffic Recovery
Going live is only the halfway point—we stay with you through post-launch.
Over the following days and weeks, Australian Internet Advertising actively monitors performance, indexing, crawl reports, keyword rankings, and site health. If something unexpected happens, we respond early to avoid lasting drops. You’ll receive a detailed migration report with actionable recommendations and status updates, plus access to our technical specialists to resolve any post-migration issues. Many sites see no drop at all—others even see an uplift once old inefficiencies are corrected.
We’re Not Cheap. We’re Just the Best.
If you’re shopping for SEO like it’s a bargain bin, we’re not for you.
But if you’re serious about dominating search, crushing your competitors, and building long-term, compounding revenue through SEO, we’re your unfair advantage.
2X ORGANIC TRAFFIC IN ONE YEAR
We helped double organic users by improving rankings, speeding up the site, and targeting the right search terms.
ZERO to #1 RANKINGS FOR A NEW BRAND
AIA took this brand from no traffic to consistent daily organic clicks with smart, scalable SEO.
CONSISTENT SEO GROWTH FOR A LONG TERM CLIENT
We focus on long-term SEO partnerships that deliver consistent traffic, rankings, and a clear edge over rivals.
SEO Migration DONE RIGHT
AIA delivered a clean Shopify SEO migration, setting strong foundations that led to immediate traffic growth.
See Our Work
- Development, Email Marketing, Google Ads, SEO, Social Media, Web Design
- Design, Development, Email Marketing
Plan for Growth, Not Recovery
SEO migration is about more than damage control—it’s about setting the stage for your next phase of online growth. Whether you’re preparing for a platform switch or redesign, don’t take the risk of going live without a strategy.
👉 Partner with Australian Internet Advertising and launch with confidence.
Let’s Explode Your Organic Growth
Stop wasting time with SEO agencies that speak in riddles.
Stop bleeding money on ads you don’t need.
Start building a long-term pipeline of high-converting organic leads today.
Book your free strategy session now.
Get an SEO plan tailored to your business.
Let our team build you a ranking machine.
Australian Internet Advertising is #1 SEO Sydney Agency That Businesses Trust.
Let’s Talk About What We’d Do If We Were You.
5.0 Based on 145 Reviews
Frequently Asked Questions
Why do I need an SEO migration?
Without SEO migration, Google may treat your new site as brand new—causing a drop in rankings, lost backlinks, and reduced traffic. Migration protects your SEO equity.
What are 301 redirects and why are they important?
301 redirects tell search engines that a page has permanently moved. Without them, search engines will see broken links, which can tank your rankings and damage your domain authority.
How long does it take to recover from a migration?
A successful migration may experience no dip at all. If there is a drop, recovery usually occurs within 4–8 weeks with proper monitoring and corrections.
Can you work with our internal web developers?
Absolutely. We collaborate with internal teams and agencies regularly, providing SEO checklists, redirect mapping, and post-launch QA to support their development cycle.
We’ve already launched—can you still help?
Yes. We can perform a post-launch audit, identify lost links or traffic drops, and create a retroactive redirect and optimisation plan to recover performance.