When Jim from Sharkskin first came to us, he was running a successful bricks-and-mortar business with virtually no digital presence. He had recently ended a disappointing engagement with one of Australia’s largest advertising firms and was understandably hesitant about trying again. What he needed wasn’t just another agency—he needed a strategic growth partner who could take Sharkskin from offline obscurity to a trusted online brand.
Over the next four years, we helped Jim transform Sharkskin into a high-performing eCommerce business, achieving consistent year-on-year growth and surpassing $4 million in annual online revenue. This is how we did it.
PLATFORMS USED
- Shopify (Plus)
- Cin7 – Inventory and order management
- Bold – Custom discounting and pricing solutions
- Zoorix – Upsell and cross-sell optimisation
- Semrush – SEO and competitor tracking
- DataFeedWatch – Google Shopping feed automation
- Klaviyo – Advanced email and SMS automation
- Upcart – Post-purchase upsell functionality
Services Outline
To scale Sharkskin, we delivered a fully integrated growth solution covering every critical function of digital marketing:
- Design & Development – A complete rebuild of the Shopify store with a mobile-first, conversion-optimised UX
- Social Media Advertising – Facebook, Instagram, TikTok and Bing ads to drive top-of-funnel engagement
- Search Engine Optimisation (SEO) – A long-term strategy to grow organic visibility and dominate product-category keywords
- Google Ads – Full-funnel campaigns including Performance Max, Shopping, brand search, and dynamic retargeting
- Email & SMS Marketing – Automated Klaviyo flows and campaigns to boost lifetime value and repeat purchases
- Conversion Rate Optimisation (CRO) – Ongoing testing and data-led adjustments across product pages, cart, and checkout
Integrations
Our implementation of key integrations ensured that Sharkskin’s systems could scale alongside their growth.
From inventory to marketing automation, every integration was mapped for maximum efficiency and reliability.
Challenges
When Sharkskin engaged us, the challenges were significant:
- No meaningful online presence or established digital channels
- Customer distrust of the brand online due to limited eCommerce experience
- Frequent stock and fulfilment issues due to manual systems and lack of integration
- Delivery delays and poor communication hurting customer satisfaction
- Budget constraints, meaning every dollar had to produce a measurable return
- Brand messaging was unclear, and product superiority was not being communicated effectively
- Negative past experience with another agency, creating scepticism and resistance to digital investment
- No existing email or remarketing flows, meaning very low customer retention
Our team needed to build trust not just with Jim, but with his customers—while delivering a fast, cost-efficient path to growth.
Results
The outcomes speak for themselves:
From a cold start to over $4 million per year in online revenue
> 4 Million
Consistent year-on-year growth, with performance improving every quarter
YEAR-ON-YEAR GROWTH
Return on ad spend improved by more than 320% in the first year
320% In The First year
Customer lifetime value more than doubled through email, SMS, and remarketing
x2
Over 200,000 satisfied customers globally and growing
> 200,000 satisfied customers
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