REGROW
From Hair Clinics to Global Haircare Powerhouse
Challenges
Regrow, formerly known as Regrow Hair Clinics, approached Australian Internet Advertising with a bold vision:
- Rebrand the business
- Modernise their digital infrastructure
- Expand into the UK and European markets
- Streamline operations
- Scale direct-to-consumer growth
Their previous tech stack and brand positioning weren’t built for the level of global scale they were targeting. They needed more than a website rebuild — they needed a digital transformation.
Services Outline
- Shopify Design & Development
- UX/UI & CRO Optimisation
- SEO Migration & Strategy
- Google Ads & Meta Ads
- Email Marketing via Klaviyo
- Creative Asset Production
- International Expansion Enablement
- Subscription & Bundle Strategy
- Analytics, Heatmaps & User Behaviour Tracking
Our Solution
We engaged Regrow as a Growth Partner across three strategic pillars:
Sales Engine & Shopify Launch (AU + UK/EU)
We executed a complete Shopify overhaul tailored for performance, scalability, and international compliance.
- Custom-designed Shopify store with advanced UX, mobile-first layout, and trust-building features
- B2B/Wholesale platform with tiered pricing and ERP-ready architecture
- Bundled products, subscriptions, express checkouts, and upsell functionality
- Seamless duplication for UK/EU expansion — with localisation across payment gateways, logistics, and legal compliance
- Full SEO migration to protect and improve rankings during rebrand from regrowhairclinics.com.au to regrow.com.au
Growth Management – Australia
Once the store was launched, our Growth Squad activated a multi-channel acquisition strategy.
- Meta and Google campaign buildout tailored to Regrow’s hair loss solutions for both men and women
- UGC, explainer videos, and branded creative showcasing expert Adam Hungerford
- Email automations with Klaviyo to drive customer retention, subscriptions, and upsells
- Long-tail and high-intent SEO strategy to attract organic leads with educational content
UK/EU Growth Planning
With the Shopify stack duplicated, Regrow is now preparing for full-scale launch into the UK and Europe.
- Rebranding across all social platforms under “Regrow Official”
- Domain strategy and acquisition to improve credibility
- Region-specific creative, messaging, and localisation
- Strategic entry into European markets via warehouse presence and phased rollout
Results
“Working with AIA has allowed us to take a major step forward. From the site architecture to the technical integrations, they’ve understood the complexities of our business and delivered a system that sets us up for long-term growth.”
– Charles, Director at Daiwa Foods
Faster Load Times & Better Conversion Rates
with the Shopify rebuild
Stronger Customer Engagement
through email, subscriptions, and loyalty offers
Higher Organic Visibility
thanks to structured SEO migration and ongoing content strategy
Global Brand Readiness
with flexible infrastructure across AU, UK & EU
Social Proof & Authority
built through testimonials, expert-driven content, and growing social presence
Still not Convinced? Speak to an expert at a time that suits you!
5.0 Based on 145 Reviews