Elements Bar & Grill
From Wasted Ad Spend to Packed Tables: How We Cut Costs and Boosted Bookings by 30%
The Challenge
With multiple venues across Sydney and a premium steakhouse offering, Elements Bar and Grill had a strong brand — but their digital marketing wasn’t reflecting that.
They were investing heavily across META and Google Ads but weren’t seeing the bookings to match. Campaigns lacked cohesion, audience targeting was too broad, and seasonal promotions weren’t reaching the right people at the right time. They needed a strategy that translated their high-quality offering into measurable, high-intent bookings, not just clicks and impressions.
The Solution
We rebuilt their digital strategy from the ground up, focusing on profit-driven optimisation rather than vanity metrics.
META Advertising
Introduced high-converting video ads and carousels featuring signature dishes, cocktails, and ambience to drive emotional engagement
Built audience segments around special occasion diners: birthdays, anniversaries, corporate lunches, and weekend date nights
Ran offer-specific campaigns for:
- “Free Cocktail with Steak”
- “Bottomless Lunch” specials
- Limited-time winter menu drops
Implemented dynamic retargeting across web visitors and Instagram engagers, pushing them into direct booking funnels
GOOGLE ADS
Split campaigns by location, intent, and deal (e.g. “Steakhouse Barangaroo”, “Romantic dinner Pyrmont”)
Optimised for “Book Now” conversions using call and reservation extensions
Ran limited-time offer campaigns synced with META for full-funnel consistency.
SEO
Local SEO audits and upgrades across all venue pages
Optimised Google Business listings with updated photos, keywords, and regular post schedules
Targeted high-intent keywords like:
- “Best steakhouse Sydney”
- “Pyrmont waterfront dining”
- “Romantic restaurants near me”
Results
“We’ve run ads before, but this is the first time we’ve seen tables actually fill up because of it. Each promotion now has a clear purpose, and the strategy actually drives bookings — not just likes.”
— Elements Bar and Grill Marketing Team
Ad spend reduced by 20%
By cutting underperforming audiences and creatives
30% increase in online bookings YOY
Across all venues
Higher CTR and ROAS
Across META and Google Ads
Organic search traffic up 40%
For “near me” and dining-intent keywords
Higher CTR and ROAS
Across META and Google Ads
Promotions sold out
Within days via full-funnel launch campaigns
Increase in weekday bookings
Through strategic “early week” deals
Direct bookings increased
Reducing reliance on third-party platforms