Australian Internet Advertising
    Back to Case Studies
    Zerup (Yummy Direct) logoeCommerce / FMCG / Food

    Zerup (Yummy Direct)

    400% Sales Growth: The eCommerce Growth Hack Pack in Action

    Visit Website
    Zerup (Yummy Direct) case study hero image - 400% Sales Growth: The eCommerce Growth Hack Pack in Action

    Zerup, operating under the Yummy Direct brand, is an Australian food and FMCG ecommerce business bringing quality food products direct to consumers online. Like many emerging ecommerce brands, Zerup had an excellent product and an underperforming digital sales engine — the gap between what they were selling and what they could be selling was enormous, and they needed a partner who could close it fast.

    Australian Internet Advertising deployed its flagship eCommerce Growth Hack Pack — a comprehensive, multi-channel strategy combining SEO, Google Ads, Facebook and Instagram advertising, and Klaviyo email marketing automation. Rather than working in isolated channels, all four were engineered to work together: SEO built organic authority; Google Ads captured high-intent shoppers; Meta Ads created awareness and retargeted browsers; and Klaviyo email sequences converted hesitant customers and maximised lifetime value.

    The results were transformational. Within the engagement period, Zerup's online sales grew by 400% — a quadrupling of revenue driven by a full-funnel strategy that left no channel and no customer segment unaddressed.

    +400%

    Increase in Online Sales

    +4

    Channels Integrated

    +Full Funnel

    Full Funnel Strategy

    +Fast

    Fast Time to Results

    Platforms Used

    • •Google Search
    • •Google Shopping
    • •Google Ads
    • •Facebook Ads
    • •Instagram Ads
    • •Klaviyo

    Services Outline

    • •SEO & Content — product category pages and brand-relevant content for organic growth
    • •Google Search Ads — high-intent keyword campaigns with smart bidding
    • •Google Shopping — optimised product titles, descriptions and imagery
    • •Meta Ads — three-layer funnel: awareness, education and dynamic retargeting
    • •Klaviyo Email Automations — welcome series, abandoned cart, post-purchase, win-back flows
    Zerup (Yummy Direct) screenshot 1

    The Challenges

    1.Breaking into a competitive food ecommerce space where established brands and major aggregators dominate both organic and paid search results.
    2.Converting first-time visitors who are unfamiliar with the brand — FMCG online buyers are accustomed to supermarket brands and need compelling reasons to switch to a direct-to-consumer alternative.
    3.Building an email subscriber base from a low starting point and creating automated sequences that drive repeat purchase — the key driver of profitability in food ecommerce.
    4.Managing advertising ROI across four simultaneous channels with a budget that needed to scale as results improved, not before.
    5.Creating product-level Google Shopping campaigns that compete effectively for high-intent shopping searches where price and imagery are the primary decision drivers.

    Our Solution

    AIA's eCommerce Growth Hack Pack began with an audit of Zerup's existing digital assets and a clear attribution model to measure results across all channels.

    SEO & Google Ads

    • •SEO work focused on product category pages and brand-relevant content — building the organic rankings that would reduce long-term customer acquisition costs.
    • •Google Shopping campaigns were set up with optimised product titles, descriptions, and imagery to maximise click share for the searches that matter most.

    Meta Ads Funnel

    • •Meta Ads were deployed in a structured funnel: top-of-funnel awareness campaigns introduced Zerup's range to new audiences, middle-funnel content ads educated potential buyers on product quality and value, and bottom-funnel retargeting ads re-engaged site visitors with product-specific dynamic ads.
    • •This three-layer approach dramatically improved conversion rates from cold traffic.

    Klaviyo Email Automation

    • •Klaviyo was configured with a full suite of ecommerce automations: welcome series for new subscribers, abandoned cart recovery sequences, post-purchase flows to encourage reviews and repeat orders, and win-back campaigns for lapsed customers.
    • •Together, these automations generated consistent revenue from the email list — freeing budget for top-of-funnel acquisition.
    Previous: LTrentNext: PierceOff

    Want Similar Results?

    Let's discuss how we can help your business achieve extraordinary growth.

    Get Started