Generational Dental engaged Australian Internet Advertising (AIA) to launch a new dental practice that could grow with their ambitious vision. While "Generational Dental" serves as a working brand for the initial launch, the long-term strategy is a full rebrand to "Altura"—a premium, modern, Apple Store-style dental brand.
This project required a full-stack marketing and operations rollout: a high-converting MVP website, an end-to-end CRM and automation strategy via HubSpot, creative production for ads, and a performance-driven digital advertising campaign.
Fully operational MVP website live and generating leads
New CRM pipeline implemented and automating patient workflows
Advertising campaign launched with early performance exceeding benchmarks
Strong foundation laid for future "Altura" brand launch
Stakeholder confidence and alignment across practice, marketing, and tech
Platforms Used
- •HubSpot CRM
- •Cloudways Hosting
- •Google Ads
- •Meta Ads Manager
Services Outline
- •Strategy
- •Branding
- •Website Development
- •HubSpot CRM
- •Paid Advertising
- •Creative Production
The Challenges
Our Solution
This project showcased AIA's full team synergy across strategy, CRM systems, creative production, and technical implementation.
Brand and Website Launch
- •We developed a conversion-optimised MVP website under the interim "Generational Dental" brand, featuring:
- •A clear service offering
- •Clean UX design aligned with Altura's visual direction
- •HubSpot-integrated forms and chatbot with delayed triggers to boost conversions
- •A dynamic Services page template for rapid scaling
- •Hosting was provisioned on Cloudways, ensuring performance and flexibility.
Strategic Rebrand Roadmap
- •Though "Altura" would not be public for 9 months, we ensured early-stage brand alignment by incorporating:
- •Typography, colour palettes, and language cues from the upcoming identity
- •Messaging that leaned into comfort, premium care, and long-term wellbeing
Performance Marketing
- •A dedicated ad environment was created (independent of existing projects) with:
- •Google Ads and Meta campaigns for lead generation
- •UGC-style videos, short-form reels, and image ads tailored to Facebook and Instagram
- •Specific offers including: Free smile makeover consults (valued at $479), Financing from $33/week, "Use your superannuation" campaigns
- •Ongoing monthly creative cycles with split-testing for CTR and CPL optimisation
HubSpot CRM & Automation Engine
- •We built a custom patient pipeline from the ground up, with stages tailored to actual dental team processes:
- •New Inquiry → Contacted → Booked → Attended → Finance Pending → Won
- •Automations to trigger emails, tasks, and SMS follow-ups at every stage
- •Treatment tagging (implants, Invisalign, general, cosmetic)
- •Reporting dashboards tracking funnel conversion, revenue opportunity, and staff performance
- •"Cold contact" handling and list segmentation for long-term nurture and remarketing
- •HubSpot was also configured to send motivational follow-up emails, trigger task reminders for staff, tag and track referral sources, and prepare for future rollout of post-treatment feedback surveys
Want Similar Results?
Let's discuss how we can help your business achieve extraordinary growth.
Get Started