Utopia Record Shopify Growth Solutions
Utopia Records, a cultural institution in Sydney’s music scene, partnered with Australian Internet Advertising to bring its legacy into the digital age. For decades, Utopia thrived as a bricks-and-mortar store, but in an increasingly online-first world, it needed to evolve.
In just 12 months, our partnership more than doubled Utopia’s online revenue, with month-on-month growth consistently hitting 30% or more. Today, Utopia isn’t just keeping up with modern eCommerce trends, it’s setting the pace.
PLATFORMS USED
- Shopify
- Meta Ads Manager
- Google Ads
- Google Analytics
- Semrush
- Klaviyo
Services Outline
We executed a tailored digital strategy that covered the full growth stack, designed to elevate Utopia Records from a legacy retailer to a high-performance eCommerce brand:
- Search Engine Optimisation (SEO) – On-page optimisation, technical SEO, and high-authority backlink strategies
- Google Ads – Smart Shopping, Performance Max, and branded campaigns to maximise conversion value
- Social Media Advertising – Meta campaigns targeting music fans, collectors, and loyal customers
- Website Optimisation – Improved site speed, real-time inventory sync, and mobile usability upgrades
- Conversion Rate Optimisation – Streamlined checkout experience to reduce drop-off
- Email Marketing – Engaging flows and broadcast campaigns using Klaviyo
Integrations
- Shopify for store management
- Google Ads & Analytics for performance tracking and insights
- Semrush for ongoing SEO campaign management
- Klaviyo for email and SMS retention marketing
- Facebook & Instagram Business Manager for paid social campaigns
Challenges
When Utopia Records came to us, they were facing a number of growth-limiting issues:
- Minimal SEO visibility, with low rankings for even their core product categories
- No presence in paid social advertising, leaving untapped audiences and engagement opportunities on the table
- Underperforming Google Ads campaigns with poor segmentation, minimal budget control, and weak conversion tracking
- Website load speeds and mobile responsiveness were limiting conversion rates
- No real-time inventory sync, leading to poor customer experience and abandoned purchases
To transform a well-loved physical store into a scalable online business, we needed to rebuild their digital ecosystem from the ground up—fast, strategically, and with measurable impact.
Results
In just 12 months, Utopia Records achieved:
100% increase in monthly revenue
100% revenue
14X return on ad spend (ROAS) from social media advertising
14X ROAS
40% increase in mobile conversions
+40% conversions
#1 ranking on Google for multiple high-intent keywords
#1 rankings
A transformed digital storefront that matches the energy and authenticity of their in-store experience
transformed digital storefront
Utopia Records is now a benchmark for what’s possible when legacy retail meets data-driven digital strategy.
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