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    Utopia Records

    Utopia Record Shopify Growth Solutions

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    Utopia Records

    Utopia Records, a cultural institution in Sydney's music scene, partnered with Australian Internet Advertising to bring its legacy into the digital age. For decades, Utopia thrived as a bricks-and-mortar store, but in an increasingly online-first world, it needed to evolve.

    In just 12 months, our partnership more than doubled Utopia's online revenue, with month-on-month growth consistently hitting 30% or more. Today, Utopia isn't just keeping up with modern eCommerce trends, it's setting the pace.

    +100%

    100% increase in monthly revenue

    +14x

    14X return on ad spend (ROAS) from social media advertising

    +40%

    40% increase in mobile conversions

    +#1

    #1 ranking on Google for multiple high-intent keywords

    Platforms Used

    • •Shopify
    • •Meta Ads Manager
    • •Google Ads
    • •Google Analytics
    • •Semrush
    • •Klaviyo

    Services Outline

    • •Search Engine Optimisation (SEO) – On-page optimisation, technical SEO, and high-authority backlink strategies
    • •Google Ads – Smart Shopping, Performance Max, and branded campaigns to maximise conversion value
    • •Social Media Advertising – Meta campaigns targeting music fans, collectors, and loyal customers
    • •Website Optimisation – Improved site speed, real-time inventory sync, and mobile usability upgrades
    • •Conversion Rate Optimisation – Streamlined checkout experience to reduce drop-off
    • •Email Marketing – Engaging flows and broadcast campaigns using Klaviyo
    Utopia Records screenshot 1Utopia Records screenshot 2

    The Challenges

    1.Minimal SEO visibility, with low rankings for even their core product categories
    2.No presence in paid social advertising, leaving untapped audiences and engagement opportunities on the table
    3.Underperforming Google Ads campaigns with poor segmentation, minimal budget control, and weak conversion tracking
    4.Website load speeds and mobile responsiveness were limiting conversion rates
    5.No real-time inventory sync, leading to poor customer experience and abandoned purchases

    Our Solution

    We executed a tailored digital strategy that covered the full growth stack, designed to elevate Utopia Records from a legacy retailer to a high-performance eCommerce brand.

    Integrations

    • •Shopify for store management
    • •Google Ads & Analytics for performance tracking and insights
    • •Semrush for ongoing SEO campaign management
    • •Klaviyo for email and SMS retention marketing
    • •Facebook & Instagram Business Manager for paid social campaigns
    Utopia Records screenshot 3Utopia Records screenshot 4
    "Utopia Records is now a benchmark for what's possible when legacy retail meets data-driven digital strategy."

    — Utopia Records

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