Procycles is a household name in the Australian motorcycle world — a trusted dealership and parts supplier with a legacy of excellence. But their online presence was stuck in neutral. That's when they teamed up with Australian Internet Advertising to supercharge their digital growth.
With three distinct eCommerce brands under their belt — procycles.com.au, wunderlich.com.au, and circamotorcycleparts.com.au — they needed a full-throttle transformation. Outdated WooCommerce setups, no real SEO rankings, no social presence, and underwhelming ad performance were just the beginning.
Revenue doubled across all three brands
Organic traffic surged thanks to top 10 keyword rankings
Google Ads ROAS significantly increased
Social media delivered new customer acquisition at scale
Email campaigns became a profit centre, not an afterthought
Inbound phone enquiries jumped 50% — a crucial KPI for a dealership
Platforms Used
- •Shopify
- •Screaming Frog
- •Klaviyo
- •Google Merchant Center
Services Outline
- •Shopify Migration (x3)
- •SEO Overhaul
- •Google Ads Restructure
- •Social Media Advertising
- •Email Marketing via Klaviyo
The Challenges
Our Solution
They needed a solution that worked across all three stores — and fast.
Shopify Migration (x3)
- •We migrated all three sites to Shopify — turbocharging performance, UX, and scalability.
- •Faster load times = better conversion rates.
- •Streamlined backend for easier inventory and order management.
- •Custom Shopify features to suit complex product catalogs.
- •No more tech headaches — just smooth, scalable, high-performance commerce.
SEO Overhaul
- •Procycles wasn't ranking for anything. We changed that — fast.
- •Keyword-rich content targeting parts, accessories, bike gear & model-specific searches.
- •On-page SEO on every product and category.
- •Technical SEO fixes to enhance crawlability and mobile usability.
- •Backlink strategy to build domain authority across all three domains.
- •Result: massive jumps in organic traffic and conversions.
Google Ads Restructure
- •The existing campaigns were burning cash and delivering nothing. So we rebuilt them from scratch:
- •High-intent keyword targeting (think 'buy motorcycle parts online')
- •Smart bidding for ROAS-focused efficiency
- •Dynamic remarketing to convert warm leads
- •Custom ad creative to boost CTR and engagement
- •Outcome: lower cost per acquisition, higher average order value, and way more sales.
Social Media Advertising
- •We activated social channels with targeted campaigns.
- •High-intent keyword targeting.
- •Smart bidding for ROAS-focused efficiency.
- •Dynamic remarketing to convert warm leads.
- •Custom ad creative to boost CTR and engagement.
- •Outcome: lower cost per acquisition, higher average order value, and way more sales.
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