Procycles Shopify Website
Procycles is a household name in the Australian motorcycle world — a trusted dealership and parts supplier with a legacy of excellence. But their online presence was stuck in neutral. That’s when they teamed up with Australian Internet Advertising to supercharge their digital growth.
With three distinct eCommerce brands under their belt — procycles.com.au, wunderlich.com.au, and circamotorcycleparts.com.au — they needed a full-throttle transformation. Outdated WooCommerce setups, no real SEO rankings, no social presence, and underwhelming ad performance were just the beginning.
Tripled Their Digital Momentum With AIA:
- Revenue Doubled Across 3 Stores
- Inbound Calls Up 50%
- Shopify Migration Success
PLATFORMS USED
- Shopify
- Screaming Frog
- Klaviyo
- Google Merchant Center
The Challenge
Procycles came to us with a problem most legacy brands face in the digital age:
- Clunky WooCommerce Sites holding back growth.
- Zero SEO Visibility for high-converting terms.
- Poor Google Ads ROI with minimal conversions
- No Social Media Strategy = untapped audiences.
- Outdated Email Workflows limiting retention and engagement.
They needed a solution that worked across all three stores — and fast.
Integrations
- Shopify – eCommerce platform with flexible customisation
- Google Analytics – Performance measurement and behavioural analysis
- Klaviyo – Email and SMS flows
- Semrush – SEO management
Shopify Migration (x3)
We migrated all three sites to Shopify — turbocharging performance, UX, and scalability.
- Faster load times = better conversion rates.
- Streamlined backend for easier inventory and order management.
- Custom Shopify features to suit complex product catalogs.
No more tech headaches — just smooth, scalable, high-performance commerce.
SEO Overhaul
Procycles wasn’t ranking for anything. We changed that — fast.
- Keyword-rich content targeting parts, accessories, bike gear & model-specific searches.
- On-page SEO on every product and category.
- Technical SEO fixes to enhance crawlability and mobile usability.
- Backlink strategy to build domain authority across all three domains.
Result: massive jumps in organic traffic and conversions.
Google Ads Restructure
The existing campaigns were burning cash and delivering nothing. So we rebuilt them from scratch:
- High-intent keyword targeting (think “buy motorcycle parts online”)
- Smart bidding for ROAS-focused efficiency
- Dynamic remarketing to convert warm leads
- Custom ad creative to boost CTR and engagement
Outcome: lower cost per acquisition, higher average order value, and way more sales.
Social Media Advertising
The existing campaigns were burning cash and delivering nothing. So we rebuilt them from scratch:
- High-intent keyword targeting (think “buy motorcycle parts online”).
- Smart bidding for ROAS-focused efficiency.
- Dynamic remarketing to convert warm leads.
- Custom ad creative to boost CTR and engagement.
Outcome: lower cost per acquisition, higher average order value, and way more sales.
Results
We didn’t just make a few tweaks. We overhauled everything.
From three outdated WooCommerce websites to three high-performing Shopify engines — Procycles is now leading the digital race in their category. With explosive growth across Paid, Organic, Email, and Social, they’re firing on all cylinders.
And this is just the beginning.
Revenue doubled across all three brands
x2 REVENUE
Organic traffic surged thanks to top 10 keyword rankings
SEO Wins
Google Ads ROAS significantly increased
ROAS Up
Social media delivered new customer acquisition at scale
Social Growth
Email campaigns became a profit centre, not an afterthought
Email Profitability
Inbound phone enquiries jumped 50% — a crucial KPI for a dealership
+50% Enquiries
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