Aussie Candles Supplies partnered with Australian Internet Advertising over a decade ago, at the very beginning of their journey. What started as a small, ambitious business has grown into what is now arguably Australia's largest candle-making supplier, and we've been there every step of the way.
From early-stage strategy to advanced campaign optimisation, our partnership has been built on mutual trust, technical excellence, and a shared commitment to growth.
+191%
191% increase in sessions
+187%
187% increase in users
+212%
212% increase in conversion rate
Platforms Used
- •Shopify
- •Google Ads
- •Google Analytics
- •Meta Ads Manager
- •Hotjar (for heatmaps and user behaviour insights)
Services Outline
- •Google Ads Management – Complete rebuild of campaigns including ad structure, bidding strategy, and ad copy
- •Remarketing Campaigns – Re-engagement strategies across both Google and Meta platforms to bring users back to purchase
- •Conversion Tracking Implementation – Clean, accurate tracking of all eCommerce activity to inform decision-making
- •Ongoing CRO Support – Analysis and suggestions to improve landing page and product page conversion rates
- •Client Collaboration – Longstanding partnership with clear, jargon-free communication to ensure aligned decisions
The Challenges
1.No conversion tracking, making it impossible to measure success
2.Underperforming ad copy with weak calls to action
3.No remarketing, meaning high-intent traffic was lost without follow-up
4.Limited visibility into campaign ROI
5.No digital strategy, despite a growing customer base and product range
Our Solution
Our role was to build a growth engine from the ground up, something that could scale with them year after year.
Integrations
- •Google Ads & Analytics – Performance tracking and attribution
- •Shopify – Product feed management and order data
- •Meta Pixel – Social remarketing and dynamic product ads
- •Tag Manager – Streamlined event tracking
Want Similar Results?
Let's discuss how we can help your business achieve extraordinary growth.
Get Started