Google Ads Management Melbourne

With online marketing, targeting the right keywords is essential if you want to get qualified traffic to your AdWords campaign. The rules of keyword research have changed and what worked in the past won’t generate the same results now.

After researching keywords ideas relevant to your business, we will come up a list of relevant keywords and key phrases. Understanding what keywords your competitors are trying to rank for in their AdWords strategy is another excellent way of reevaluating and improving your list. So we make sure to keep an eye on the competition and outsmart them.

One of the primary reasons most AdWords campaigns and PPC Campaign efforts fall flat is because they ignore one essential step: Google Analytic and extensive customer research. Our goal is to avoid fly-by visitors and to attract only qualified clicks to your landing page. We strive to uncover what your target audience is searching for by conducting in-depth research on your industry and market. Our AdWords Melbourne professionals have the tools and skills to get inside the mind of your ideal customer and learn what key phrase they use to search for information related to your product or service.

We pay close attention to Google Algorithm changes. Google changes its search algorithm around 500 times per year. While most of these changes are subtle, every now and then, the search giant rolls out a major update that can affect your ad’s rank dramatically.

Our Google AdWords Melbourne experts stay up to date with the latest trends and algorithm updates. We make sure that your PPC strategy evolves along with these changes so that your ads always rank for your target keywords.

Performing account analysis is crucial if you want to stay in Google’s good graces. Too many businesses neglect to take the pulse of their past AdWords campaigns to learn what they need to change to make their current strategy more effective.

We perform in-depth analysis all that way down to your copy and images. Then we continue to keep track of your progress on a regular basis.

We monitor and track your ad’s performance on an ongoing basis so we can adjust the course of action to achieve your goals. We use a combination of tools and software that allow us to track impressions, clicks, conversions, click-through rate, and the cost per conversion.

Your business is unique and has unique short term and long term goals. We will create a custom Google Ad strategy for your business so that you can have a clear roadmap of what you can expect. Our unique strategies are customized to your goals, target audience, and budget constraints in mind.