Enhanced API Server Conversion Tracking
Your Ads Aren’t Underperforming. Your Tracking Is.
5.0 Based on 145 Reviews
Scale Profitably With Tracking That Actually Works.
Since iOS 14, cookie loss, and platform limitations, most businesses are flying blind.
Conversions are being undercounted.
Attribution is broken.
And ad platforms like Meta and Google are optimising based on incomplete, inaccurate data.
The result?
Good campaigns look like bad ones. Scaling becomes guesswork. And your ROAS drops — not because the ads don’t work, but because your tracking doesn’t.
At Australian Internet Advertising, we fix this.
With Enhanced API-Based Conversion Tracking, we give your campaigns the data accuracy they need to scale profitably — and confidently.
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Clients
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- Development, Email Marketing, Google Ads, SEO, Social Media, Web Design
- Design, Development, Email Marketing
What Is Enhanced API Conversion Tracking and Why Does It Matter?
Simply put: it’s the modern way to track what matters.
Instead of relying on unreliable third-party browser cookies, we implement server-side conversion tracking via platforms like the Meta Conversion API, Google Enhanced Conversions, and custom events directly from your backend systems.
Why it matters:
- Your conversions get captured even if the user blocks cookies
- Events are matched with higher accuracy using hashed PII (legally compliant)
- You get better attribution, which means smarter optimisation
- Your retargeting and lookalike audiences become more accurate and effective
- You stop losing sales invisibly to broken data pipelines
Blocked
Target
Match
Events
Accurate
Retargeting
Better
Attribution
Very Easy To The Psychology of Attribution Matters More Than Ever
Here’s what most marketers and brands get wrong:
They make media buying decisions based on bad feedback loops.
And when you scale a campaign on false data, you don’t just lose money – You compound the mistake every single day.
Our enhanced tracking solutions remove that risk.
We help you:
- Rebuild the cause-and-effect chain between ads and revenue
- Identify what’s actually working, so you can scale it with confidence
- Ensure your ad platform’s algorithm is getting the most complete, clean signal possible
Because marketing without accurate data isn’t just inefficient —
It’s expensive.
What We Set Up for You
We handle the full implementation, including:
- Meta Conversion API integration via server or Shopify/GA4
- Google Enhanced Conversion tagging via GTM or API
- First-party data connection using hashed email, phone, and name
- Custom event setup for purchases, leads, form fills, subscriptions, etc.
- Advanced event testing and validation to ensure complete attribution
- Platform sync to improve real-time campaign performance
It’s not just technical — it’s revenue infrastructure.
Don’t Scale Guesswork. Scale With Confidence.
The most powerful lever in your marketing right now isn’t a new ad.
It’s clean data.
Let us give you the tracking visibility your competitors don’t have — and the control you’ve been missing.
Start with a free conversion tracking audit.
We’ll show you what’s broken, what’s missing, and how much it’s costing you.
Book Your Free Tracking Audit with Australian Internet Advertising
Let’s Talk About What We’d Do If We Were You.
5.0 Based on 145 Reviews