Instagram Advertising Sydney
Trusted by Businesses Large and Small
Instagram Marketing
Is your ideal customer part of the under 30 demographic? If so, then you want to take advantage of Instagram’s new and effective digital advertising platform. Instagram boasts over 800 million, active monthly users, and 60% of those users are under the age of 30. For brands who cater to a younger audience, getting started with Instagram marketing can significantly grow your audience and sales numbers.
Why has Instagram become such a popular social media platform? While slogans and text are essential components that help you uniquely position your brand, people respond more readily and easily to visuals. Part of the reason why Facebook, Youtube, and Instagram are so popular with consumers is because they are visual, interactive platforms.
Case Study
1 out of 10
Why choose us?
No Lock-In Contracts
FULL Transparency on your Google Ads Account
Improved Conversion Rates
Regular Creative Ad Implement & Split Testing
Water Tight Click Fraud Blocking
Going Visual for Maximum Success
People want to learn more about your brand. Your target audience is out there searching for precisely what you have to offer that’s going to improve their lives. But one of two issues is probably preventing them from easily finding and engaging with your company:
- You’re not easy to find.
- They don’t have time for you to explain yourself.
As a business owner, it’s not necessarily your job to go out and find customers. What’s most likely to work for your company is if you make it easy for your ideal customer to find you. Advertising online takes care of that first obstacle toward greater brand awareness.
As for the second issue, visual advertising is one of the most effective ways to grab people’s attention and to get them to understand what your brand or product is all about. Instagram marketing is an excellent way to showcase your unique positioning through eye-catching, informative ads. More than 2 million companies are advertising on Instagram right now because it works so well.
Instagram Engagement Rate is 70% Higher Than Other Social Media
What you need to know to get started on Instagram
Did you know that Instagram gets some of the highest engagement rates of all social media platforms? Currently, Instagram boasts a 4.21% engagement rate. Combined, Twitter and Facebook only get a .10% engagement rate. Instagram marketing will deliver a 58 times greater level of engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Those are significant differences. If you want to reach people who are ready and willing to engage with your brand, Instagram marketing is the way to go.
How Instagram advertising can grow your brand?
There are tons of benefits to Instagram advertising, including but not limited to the following:
- More than 800 million users and the numbers continue to grow as more people adopt the platform.
- Instagram is a part of Facebook. It’s incredibly easy to target Instagram users based on the audience data of your Facebook followers. You don’t have to build an Instagram following from scratch. We can help you find and target a ready-made audience based on your Facebook fans’ data. Using what data you already have available is a quick and easy way to get started with Instagram advertising.
- Do you already have Instagram posts that have gotten a lot of engagement from your followers? One of the easiest ways to get started with Instagram ads is by promoting posts that have already been successful. We can create a compelling promotion from your prior posts, and track who is reacting to the ad within the Instagram app. From there, we can gather a lot of crucial data about your audience, and what types of demographics are likely to engage with your brand. This makes it easy to target new users in any subsequent ads.
- People are sick and tired of intrusive, impersonal ads. Instagram advertising formats are unobtrusive and engaging for viewers.
- Instagram marketing will net you much higher engagement rates than on other social media platforms.
- Have a Shopify store? We can easily integrate and sell your products on your Instagram account with compelling ads that feature your unique offerings in your Shopify store.
- Your campaigns are measured based on audience awareness, reach, and recall instead of counts, likes, or comments.
- Instagram makes it easy for you to create and post branded videos and images straight from your convenient mobile device. You can record and create stunning creative for your ads while on the go.
- Instagram advertising is less time consuming than rival digital marketing platforms.
How can AIA help promote your business on Instagram?
Getting started with Instagram is a simple and straightforward process. We’ve been assisting many of our valued clients in all different industries grow their brands with effective Instagram advertising campaigns. We promise first-rate service and support and guaranteed results once we begin to manage your Instagram account.
What do you need to get started on Instagram?
Business Page and a Profile
Because Instagram is a part of Facebook, you’ll need a Facebook page to run your Instagram ads and a free business profile on Instagram. If you don’t have either of these, we’ll be happy to set you up with a page and profile.
Create an Ad
You’ll want to choose your ad’s objective, your target audience, and your ad format within the Ads Manager.
Budget
When you first create your Instagram ads, you’ll need to determine how long you want the ads to run and how big of a budget you want to utilise. We’ll be able to get you the maximum ROI on your ads within your specified budget limits.
frequently asked questions
Instagram provides digital marketers with numerous different ad formats. Depending on your business, and your goals, some formats will work better than others. We will work closely with you to determine which ads are going to offer you the best return on your ad spend.
Photo ads showcase a striking, relevant image of your products and they can showcase your brand’s unique qualities.
Video ads are an incredibly appealing option because consumers tend to engage more highly with video advertisements. Video ads can more readily explain how your products work, or how your offerings can benefit the targeted audience. Video ads give you the ability to differentiate yourself from competitors and filter viewers further so that you’re only getting engagement from high-quality leads.
Consumers fall in love with brands and their stories and telling your brand story in an engaging format is an excellent way to connect with your audience and increase your customer loyalty. With story ads, you can showcase your unique brand story in an engaging video format.
Do you have a collection of products you want to promote? Carousel ads are the perfect format for showcasing several different items in one ad structure. Carousel ads bring additional depth to your Instagram marketing campaign because they allow the user to check out several images or videos all in one convenient ad.
If you want to visually inspire your viewers and give them the ability to browse and discover different products, a collection ad can help. With collection ads, you can tell a story with your products or with a particular lifestyle you want to promote as the focus in video, images, or both.
Hear from our clients
1 out of 7 Testimonials
7X Increase in sales in only 3 months
Jim Approached AIA in February after having a bad experience with one of the largest agencies in the country. We got to work building out a Google and Facebook digital marketing strategy and have increased the eCommerce revenue for Jim 7X in 3 months.
7x
Increase in Revenue
3
Months
246%
Increase in Conversions
1 out of 7 Testimonials
Maclean Financial - Website And Facebook
Brendan approached AIA in 2017 with a startup idea. We designed and built Brendans brand, style guide and website. Brendan’s Facebook campaign gained fast results and his business is already turning over more than $10M annually.
$10m
Annual turnover
500
Leads per Month
11x
Return on ad spend
1 out of 7 Testimonials
Lightning Bult - Website, SEO and Google Ads
Rob approached AIA in 2018 with a broken website and having recently suffered a significant drop in enquiries. After rebuilding Rob's website, fixing the SEO, and starting a Google Ads campaign, Rob experienced a 10X return on investment within his first year working with AIA.
10x
Return on Investment
447%
Increase in Conversions
150+
Enquiries Per Month
1 out of 7 Testimonials
Tranquil Water - Google Ads
Lena Approached AIA in 2017 hoping to gain better results from her Google ads campaign that had been managed by another agency. Within Lena's first month she experienced a 283.5% increase in enquiries with no increase in budget.
227%
Increase in Revenue
283%
Increase In Conversions
170+
Enquiries Per Month
1 out of 7 Testimonials
Billabong Spas - Google Ads
Murray contacted AIA to get help with his Google Ads Campaign. They had been running the campaign with a different agency but were not happy with the quality of leads. Within the first three months their sales increased by over 30%.
32%
Increase In Revenue
18%
Reduction in Costs
100%
Increase in Lead Quality
1 out of 7 Testimonials
Ladies Running Errands - Website, Google Ads and SEO
Maria had been having a bad experience with online directories. We redesigned her website, built a new Google Ads campaign and optimised her website for search. Quickly Maria’s business began to boom and she has now sold 9 franchises.
9x
Franchises Sold
16X
Increase in Organic Traffic
300+
Enquiries Per Month
1 out of 7 Testimonials
Eastside Speech Pathology - Website, SEO and Google Ads
Ainsley called us because she was very unhappy with her results from her existing Google Campaign. After building her a new website, getting her to the top of Google for her keywords, and starting a new Google Ads Campaign she couldn’t have been happier.
237%
Increase in Revenue
484%
Increase in Organic Traffic
195%
Increase in Leads per month
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