eCommerce Marketing Agency

SEO (Search Engine Optimization) is all about getting your eCommerce store to rank more highly in search engines like Google. At Australian Internet Advertising, we use strategies like targeting long-tail keywords, content marketing, and technical SEO modifications to your website to help you rank higher than the competition.

Branding is absolutely critical for eCommerce websites. Your online store needs to reflect your brand, your values, and what makes your business unique.

Our branding experts can work with you to develop a brand that helps build trust in customers, and sets your eCommerce store apart from your competitors. And with our expertise in web design, we can create a functional, usable, and streamlined shopping experience, ensuring your customers are thrilled by your eCommerce store.

Optimizing your Shopify website is essential for converting more customers and improving sales at your online store. At Australian Internet Advertising, we’re experts in the Shopify platform. We understand how to use the tools and features provided by Shopify to maximize conversion rates, bring in more customers, and boost sales.

PPC (pay-per-click) marketing is a powerful asset for eCommerce companies, and it’s one of our specialties at Australian Internet Advertising. In PPC marketing, you place an ad on a platform, such as Google, and your ad is displayed to potential customers. Then, whenever a customer clicks on your ad, you pay a certain fee.

But while PPC marketing is powerful, it’s not easy to use. Unless you choose the right keywords and optimize your PPC marketing campaign properly, you may end up paying a lot of money for less-than-stellar results. That’s where we come in. Australian Internet Advertising offers PPC marketing services on platforms including Google Ads, Google Shopping, Facebook, and Instagram – and we know how to build PPC ad campaigns that work, and will help you boost sales and profits at your eCommerce store.

Social media is a powerful tool for eCommerce. More than 80% of Australians use social media websites such as Facebook regularly. Australian Internet Advertising can handle every aspect of social media marketing and management – such as uploading original content, sharing user content, responding to questions and comments, and more.

Email marketing is a time-tested, effective way to stay in touch with past and current customers, and it’s particularly useful for eCommerce stores. With email marketing, you can advertise new products to past customers, send limited-time deals and discounts, and encourage previous customers to buy from your store.

In eCommerce, a “conversion rate” is the percentage of customers who click on a product or your website and actually purchase an item. In eCommerce, the average conversion rate is about 2.58%.

But there are a lot of ways to increase this conversion rate – which leads directly to more sales and higher profits. At Australian Internet Advertising, conversion rate optimization (CRO) is our specialty. We use A/B testing, data-driven best practices, technical analysis, and customer research to understand why customers aren’t converting – and to eliminate roadblocks that can impair conversion rates.