Video Marketing Sydney

Video Marketing works.

Video Marketing works.

An online presence and digital marketing strategy are the cornerstone of any serious business. For both social media and SEO Video Marketing is a crucial addition. You can build a relationship with your prospects like never before. You no longer have to have a huge budget to produce and publish video content. Online people are feeling increasingly isolated and cynical of brands. Trust is more important now more than ever. Consumers are proven to be more likely to engage with content they perceive as trustworthy. This additional trust translates to a higher conversion rate. More customers and a higher return on investment from your marketing spend.

Here at Australian Internet Advertising we build trust. The videos we produce and market establish a positive emotional connection with the audience.

Professional Marketing Videos Starting From ONLY $2950!

Modernise Your Marketing With Video & Grow Your Business

Australian Internet Advertising has been helping Australian businesses grow with innovative marketing strategies including video marketing. Get in touch with us today and let us help your business succeed.

Social Media and Video

SEO and Video

Trust and Video

Video and Brand Penetration

Increased Conversion

Higher Return on investment

Social Media and Video Icon

Regarding social media, video content has far greater organic reach than text or even visually-appealing photo content. Facebook videos reach viewers’ newsfeeds 5.7 percent of the time organically. Photo posts only reach news feeds about 2.3 percent of the time.

SEO and Video Icon

Search engines employ sophisticated algorithms to give users a positive online experience. Keywords and keyword density are not the driving forces behind a web pages ability to rank. Unique, relevant and useful content that encourages a higher level of engagement boosts the SEO rankings. Nothing reduces bounce rates on website sites more than engaging video content.

Trust and Video Icon

Studies show that a viewer determines how trustworthy a webpage is within 2 seconds. Human’s register facial recognition even before the conscious mind is unaware of the presence of a face. This can have a subconscious effect on the viewers level of engagement, focus and trust immediately.

The human brain is hardwired to recognize and judge faces. Videos which feature a brand or business’s employees create a strong connection with viewers. Also, customer testimonials featuring smiling faces increase the trust of the viewer.

Conversion rates are improved with trust generated from video content. After viewing a compelling video, the conversion rate of one of our clients websites improved by over 176%. The effect of video on consumer trust cannot be understated.

Video and Brand Penetration Icon

Video also gets the users attention more easily. Visuals are processed 60 times faster than text, and so it is easier and faster to explain things to the audience. Confusion, and wondering if the product is relevant for them are common obstacles for consumers when deciding to purchase a product or service. Video is an effective way to combat these common objections.

Composing a video that explains who or what a business is, and featuring employees and customer testimonials, is a powerful way to build trust and understanding. Company story videos are a particularly compelling way to connect with an audience on an emotional and inspirational level. Consumers are also 83% more likely to remember a video a month after viewing it than similar text or photo content.

Increased Conversion Icon

Because video is such an effective way at building trust and dispelling confusion surrounding a brand or product, it naturally leads to an increased conversion rate. On landing pages alone, video can increase conversion rates by 76%. Videos, as an intrinsically more engaging piece of content than text, keep viewers on the page longer, giving a brand’s message more time to register.

Viewers are 144% more likely to make a purchase after watching a product video than those who do not watch the video. Reasons for this are increased trust, and the effective dispelling of confusion and common objections surrounding the product. Also, since viewers will stick around longer to watch a video, the message has more time to convince them to buy.

Higher Return on investment Icon

After incorporating video content into their marketing strategy, renowned company Advance Auto Parts saw an increase in web traffic. Site visitors who viewed Advance Auto Parts videos stayed on the company site for twice as long and visited twice as many pages than visitors who didn’t watch the videos. Advance Auto Parts also shared the videos to Facebook, further increasing their organic reach.

Video content is versatile, and reputable study after study shows that it overwhelmingly leads to increased conversion, website traffic, better ranking, and builds trust among consumers.

Australian Internet Advertising is at the forefront of comprehensive digital marketing strategies. We provide professional, commercial-quality video content.

We offer scripts, filming, and editing from start to finish. Australian Internet Advertising is obsessed with building successful marketing campaigns. With video, we’ll craft a compelling narrative, employing effective story-telling techniques within a striking, visually-appealing video for increased consumer trust and conversion rates.

Trusted by Businesses Large and Small

Nova 96.9SubaruMaclean FinancialOBfive SkateboardsPolished ConcreteBlooms The ChemistLightning BultIntelliTekVictoria State GovernmentTechnetics ConsultingLTrent Driving SchoolIdeal Office FurnitureSnoozeNSW Slate Roofing
  • Maclean Financial - Website And Facebook

    1 out of 6 Testimonials

    Maclean Financial - Website And Facebook

    Brendan approached AIA in 2017 with a startup idea. We designed and built Brendans brand, style guide and website. Brendan’s Facebook campaign gained fast results and his business is already turning over more than $10M annually.

    $10m

    Annual turnover

    500

    Leads per Month

    11x

    Return on ad spend

  • Lightning Bult - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Lightning Bult - Website, SEO and Google Ads

    Rob approached AIA in 2018 with a broken website and having recently suffered a significant drop in enquiries. After rebuilding Rob's website, fixing the SEO, and starting a Google Ads campaign, Rob experienced a 10X return on investment within his first year working with AIA.

    10x

    Return on Investment

    447%

    Increase in Conversions

    150+

    Enquiries Per Month

  • Tranquil Water - Google Ads

    1 out of 6 Testimonials

    Tranquil Water - Google Ads

    Lena Approached AIA in 2017 hoping to gain better results from her Google ads campaign that had been managed by another agency. Within Lena's first month she experienced a 283.5% increase in enquiries with no increase in budget.

    227%

    Increase in Revenue

    283%

    Increase In Conversions

    170+

    Enquiries Per Month

  • Billabong Spas - Google Ads

    1 out of 6 Testimonials

    Billabong Spas - Google Ads

    Murray contacted AIA to get help with his Google Ads Campaign. They had been running the campaign with a different agency but were not happy with the quality of leads. Within the first three months their sales increased by over 30%.

    32%

    Increase In Revenue

    18%

    Reduction in Costs

    100%

    Increase in Lead Quality

  • Ladies Running Errands - Website, Google Ads and SEO

    1 out of 6 Testimonials

    Ladies Running Errands - Website, Google Ads and SEO

    Maria had been having a bad experience with online directories. We redesigned her website, built a new Google Ads campaign and optimised her website for search. Quickly Maria’s business began to boom and she has now sold 9 franchises.

    9x

    Franchises Sold

    16X

    Increase in Organic Traffic

    300+

    Enquiries Per Month

  • Eastside Speech Pathology - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Eastside Speech Pathology - Website, SEO and Google Ads

    Ainsley called us because she was very unhappy with her results from her existing Google Campaign. After building her a new website, getting her to the top of Google for her keywords, and starting a new Google Ads Campaign she couldn’t have been happier.

    237%

    Increase in Revenue

    484%

    Increase in Organic Traffic

    195%

    Increase in Leads per month

Get more customers now!

Australia's Most Effective Online Advertising Agency

Google Reviews Icon