Video Marketing Sydney

Regarding social media, video content has far greater organic reach than text or even visually-appealing photo content. Facebook videos reach viewers’ newsfeeds 5.7 percent of the time organically. Photo posts only reach news feeds about 2.3 percent of the time.

Search engines employ sophisticated algorithms to give users a positive online experience. Keywords and keyword density are not the driving forces behind a web pages ability to rank. Unique, relevant and useful content that encourages a higher level of engagement boosts the SEO rankings. Nothing reduces bounce rates on website sites more than engaging video content.

Studies show that a viewer determines how trustworthy a webpage is within 2 seconds. Human’s register facial recognition even before the conscious mind is unaware of the presence of a face. This can have a subconscious effect on the viewers level of engagement, focus and trust immediately.

The human brain is hardwired to recognize and judge faces. Videos which feature a brand or business’s employees create a strong connection with viewers. Also, customer testimonials featuring smiling faces increase the trust of the viewer.

Conversion rates are improved with trust generated from video content. After viewing a compelling video, the conversion rate of one of our clients websites improved by over 176%. The effect of video on consumer trust cannot be understated.

Video also gets the users attention more easily. Visuals are processed 60 times faster than text, and so it is easier and faster to explain things to the audience. Confusion, and wondering if the product is relevant for them are common obstacles for consumers when deciding to purchase a product or service. Video is an effective way to combat these common objections.

Composing a video that explains who or what a business is, and featuring employees and customer testimonials, is a powerful way to build trust and understanding. Company story videos are a particularly compelling way to connect with an audience on an emotional and inspirational level. Consumers are also 83% more likely to remember a video a month after viewing it than similar text or photo content.

Because video is such an effective way at building trust and dispelling confusion surrounding a brand or product, it naturally leads to an increased conversion rate. On landing pages alone, video can increase conversion rates by 76%. Videos, as an intrinsically more engaging piece of content than text, keep viewers on the page longer, giving a brand’s message more time to register.

Viewers are 144% more likely to make a purchase after watching a product video than those who do not watch the video. Reasons for this are increased trust, and the effective dispelling of confusion and common objections surrounding the product. Also, since viewers will stick around longer to watch a video, the message has more time to convince them to buy.

After incorporating video content into their marketing strategy, renowned company Advance Auto Parts saw an increase in web traffic. Site visitors who viewed Advance Auto Parts videos stayed on the company site for twice as long and visited twice as many pages than visitors who didn’t watch the videos. Advance Auto Parts also shared the videos to Facebook, further increasing their organic reach.

Video content is versatile, and reputable study after study shows that it overwhelmingly leads to increased conversion, website traffic, better ranking, and builds trust among consumers.