SEO Melbourne

Get More Leads and Grow Your Business with the Best SEO Company in Melbourne
We are a verified Semrush Partner

We are a verified Semrush Partner

Assisting Businesses With SEO in Melbourne

The numbers paint a clear picture:

93% of online experiences begin with a search engine. At Australian Internet Advertising, our SEO specialists will make sure that your target audience will find YOUR website at the top of the search engine results and not your competitors.

We have years of experience in SEO and online marketing and have helped both small and big business owners get qualified leads and traffic to their websites and boost their revenues.

So, if you're looking for one of the best SEO companies in Melbourne that can guarantee fantastic SEO results, then you've just found a trusted partner in AIA.

We will test your website's SEO for

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Backlinks & Offsite

Do I Need SEO?

It's a question we get all the time, especially from small business owners.

A lot of them assume that since they are small and local, then SEO is not really necessary for them.

What they don't know is that 46% of all Google searches have a local intent. That means that when your target audience needs your products or services, they don't look through their mailboxes for flyers nor turn on the local radio station, waiting to hear one of your commercials. Instead, they reach for their smartphone and use keywords like "near me" or "Melbourne" to find the companies that sell the products or services they are interested in.

If your digital marketing doesn't include local SEO strategies too, then you are missing a huge opportunity.

But, perhaps one of the most common reasons business owners are unsure whether SEO is right for them is because they don't really understand it. SEO experts like to throw a lot of acronyms around, like KPI, HTTPS, CRO, CTR, and that jargon can be a bit confusing or even intimidating to small business owners.

So, before we start talking about how important SEO is and why work with us, let us help you understand first what SEO is and how it works.

Free SEO Health Check Worth $500

Claim your free SEO health check now and get a detailed report on how well your website has been set up for SEO success.

What Is SEO and How It Works?

SEO stands for "search engine optimisation."

It refers to the tactics and strategies one uses to place their website at the top of the search engine results and generate organic traffic, meaning traffic you don't have to pay for (unlike with pay-per-click campaigns.)

But, for your website and content to show up in the search results, they need first to be visible to the search engines.

Search engines perform three basic tasks:

  • They Crawl: They explore the internet for content and analyse the content of each URL they find.
  • They Index: They store the content they've found during the crawling process. Once a page is indexed, it can be retrieved as a result of a relevant search query.
  • They Rank: Whenever someone types something into the search bar (for example "find dog beds in Melbourne,) the search engine will rank the results and display them from the most relevant to the least relevant.

Here's an example. Let's imagine that you are looking for a "hairbrush guide." The search engine will analyse the request then scour through its database looking for the best answers to your inquiry. The purpose of SEO is to get your website listed at the top of the search engine results to help you generate organic (free!) traffic that you can then turn into qualified leads and, hopefully, customers.

But, ranking high in Google, Bing, or Yahoo is a difficult task and it takes a profound understanding of both how the search engines and online users think and work. You need to know how to optimise your content for the search engines and how to match with your audience's intent. You also need to know what type of content your audience likes and how to make it easy to find by the search engine crawlers.

And, to make matters even more complicated, SEO is an ever-changing industry. As user behaviour and needs change, so do the factors that can help you get your website at the top of the search engine results. If more than a decade ago you could have got great results by stuffing your content with keywords, the same tactic today can get your website penalised.

Search engine optimisation is a complex process that requires time and a lot of work until you can see the first results. If you want to achieve SEO success, then it's highly recommended to work with a team of experts.

How to determine the value in an SEO proposal.

Seo Agency

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Why SEO Is Vital for Growing Your Business

Here are some key statistics to help you understand the importance of SEO.

81% of Consumers Research Online Before Making a Purchase

Read this stat again carefully because there's more to it than just "you need to rank high in the SERPS." You also need to ensure that your content matches the intent of your target audience. Let's imagine that a customer is looking for the best cruelty-free makeup. They've already done their research, they just want to find a quality company that produces cruelty-free makeup. Now, your website is well optimised and will appear at the top of the search engine results. But, instead of a landing page with a list of products, your content goes on and on about the benefits and importance of cruelty-free beauty products. The prospect is already aware of all that, they are sold on the idea. Now they are in a different stage of the buying process and are researching different products.

Your SEO shouldn't only match the requests of the search engines, but also the intent of your target audience. For prospects with a high buying intent, make sure to create appropriate content target keywords like "buy here" or "buy now."

93% of Online Experiences Begin with a Search Engine

What's the first thing people do whenever they need information about a product or service?

They reach for their smartphones, hop on their preferred search engine, and begin searching.

If your business doesn't have an online presence or it's hard to find online, then you are missing out on a massive percentage of your audience. Not to mention, your competitors are probably using SEO already and targeting your audience.

72% of the Users That Performed a Local Search, Visited a Store Within Five Miles

What do you do when you need to take your car to a mechanic, find a vegan bakery or book an Avengers-themed birthday for your kid? You search online for the best local businesses that can provide those products or services. The same is true about your audience.

Local SEO becomes even more important when you're learning that 88% of the consumers who perform a local search on their smartphones call or visit a store within a day. Moreover, about 28% of local searches result in a purchase.

A High Conversion Rate

One of the main arguments we bear against SEO is that it's not as effective as PPC marketing. We beg to differ. In fact, SEO has a conversion rate of 14.6, which is quite impressive considering that you are not actively bombarding prospects with ads.

Look, we're not saying that SEO is better than PPC or other digital marketing efforts and we are not trying to convince you to focus all your efforts on an SEO campaign. All these strategies have a role and they should be used together to achieve your goals.

Free SEO Health Check Worth $500

Claim your free SEO health check now and get a detailed report on how well your website has been set up for SEO success.

SEO Prices

Our SEO packages are built to give you the maximum benefit at the lowest possible costs. We do everything the bigger, more expensive agencies do at a lower cost.

Every single one of our SEO specialists are highly experienced and as a team we are obsessed with end to end digital customer acquisition and marketing psychology.

SEO is rarely a “ONE SIZE FITS ALL” scenario. We have created these packages to offer a pricing guide but will often speak to you about customising a package to suit your large or small business.

SEO Prices & Packages

Why You Need an SEO Expert

Can you do SEO by yourself?

Generally speaking, yes.

There are plenty of resources online where you can learn about the basics of SEO, the best practices, and how to implement the most effective strategies.

However, you need to keep in mind that SEO isn't something that you can do once and then forget about it. Moreover, SEO best practices change constantly and you need to keep up with the updates and implement new changes to your website to ensure that it will still rank high in the search engines.

SEO requires a lot of time and effort if you want to see the best results. And, since you are probably already busy running other aspects of your business, it's best to leave SEO to a team of experts who can invest the time, hard work, and resources it needs to actually help you grow your business.

Let's see why it would be better to hire an SEO company in Melbourne.

Tried and True Strategies

SEO can come with a lot of trials and errors for non-experienced marketers and that can take a hit on your business. While some strategies can seem pretty clear, like building links or using keywords, doing it wrong can do more damage than good.

SEO experts have the experience and skills to build and manage your SEO campaign with great success. They've already tested and tried different strategies and they know what works and what not.

A Team That Is Focused and Dedicated to Helping You Grow

Consistency is the key to SEO success. It takes consistent effort to make it work. And you always need to keep an eye on algorithm updates to ensure that your website will remain in Google's good graces.

Staying up to date with the latest changes and the best SEO techniques is the job of SEO specialists. So, you will have a team that is constantly committed to making your SEO strategy work and attracting the best leads.

More Time to Focus on Other Aspects of Your Business

It takes around six months to notice the first results of your SEO efforts. And, even after you've started improving your ranking and generating organic traffic, you can't take a break. As we've mentioned over and over again, it takes consistent work to achieve and maintain your SEO goals.

By working with a Melbourne SEO company, you take this burden off your shoulders and can focus your energy on other aspects of growing your business.

Why Work with Australian Internet Advertising

Australian Internet Advertising is one of the leading, fastest-growing SEO companies in Australia. Our SEO experts have built successful campaigns for a wide range of industries and have helped numerous companies, both big and small, grow.

When you work with AIA, you're not only getting a team of experts that will make your web pages rank for your keywords but a reliable partner you can trust with your business.

Here's how we can help you get more leads to your website:

  • Tailor-made SEO

    While we understand very well how the world of SEO works and have a few tricks up our sleeves, we don't use any "magic formulas" to get your site to rank high. One-size-fits-all approaches just don't work with SEO as each business has different values, audiences, goals, and so on. We will devise the best SEO strategies that work for YOU.

  • A Sound Keyword Strategy

    We will start with a diagnosis of your website where we will try to learn as much as possible about your industry, target audience, competition, and so on. Based on this data, we will research the best keywords that fit your business as well as your audience throughout the different stages of the buying process.

  • High-Quality Content

    Creating quality content is one of the most effective ways of ranking high. But, that's often easier said than done as content creation, from concept to writing to optimisation takes a lot of work and skill. We have a talented team of content specialist that can create authoritative content that can help build your trust and credibility.

  • Link Building

    When it comes to SEO, links are not created equally. Yes, backlinks are an essential ranking factor, but acquiring links just for the sake of it can do more harm than good. At AIA, our SEO experts will create quality content and then reach out to the influencers in your niches to pursue them to link back to your website.

  • Ongoing Support

    When you work with AIA, you will get more than just a report at the end of the month. We will tell you about the specific of every step we took and every measure we've implemented and the results we got. Our amazing customer service is always there for you to answer your questions and help you in any way you need.

Do You Have More Questions?

  • Maclean Financial - Website And Facebook

    1 out of 6 Testimonials

    Maclean Financial - Website And Facebook

    Brendan approached AIA in 2017 with a startup idea. We designed and built Brendans brand, style guide and website. Brendan’s Facebook campaign gained fast results and his business is already turning over more than $10M annually.

    $10m

    Annual turnover

    500

    Leads per Month

    11x

    Return on ad spend

  • Lightning Bult - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Lightning Bult - Website, SEO and Google Ads

    Rob approached AIA in 2018 with a broken website and having recently suffered a significant drop in enquiries. After rebuilding Rob's website, fixing the SEO, and starting a Google Ads campaign, Rob experienced a 10X return on investment within his first year working with AIA.

    10x

    Return on Investment

    447%

    Increase in Conversions

    150+

    Enquiries Per Month

  • Tranquil Water - Google Ads

    1 out of 6 Testimonials

    Tranquil Water - Google Ads

    Lena Approached AIA in 2017 hoping to gain better results from her Google ads campaign that had been managed by another agency. Within Lena's first month she experienced a 283.5% increase in enquiries with no increase in budget.

    227%

    Increase in Revenue

    283%

    Increase In Conversions

    170+

    Enquiries Per Month

  • Billabong Spas - Google Ads

    1 out of 6 Testimonials

    Billabong Spas - Google Ads

    Murray contacted AIA to get help with his Google Ads Campaign. They had been running the campaign with a different agency but were not happy with the quality of leads. Within the first three months their sales increased by over 30%.

    32%

    Increase In Revenue

    18%

    Reduction in Costs

    100%

    Increase in Lead Quality

  • Ladies Running Errands - Website, Google Ads and SEO

    1 out of 6 Testimonials

    Ladies Running Errands - Website, Google Ads and SEO

    Maria had been having a bad experience with online directories. We redesigned her website, built a new Google Ads campaign and optimised her website for search. Quickly Maria’s business began to boom and she has now sold 9 franchises.

    9x

    Franchises Sold

    16X

    Increase in Organic Traffic

    300+

    Enquiries Per Month

  • Eastside Speech Pathology - Website, SEO and Google Ads

    1 out of 6 Testimonials

    Eastside Speech Pathology - Website, SEO and Google Ads

    Ainsley called us because she was very unhappy with her results from her existing Google Campaign. After building her a new website, getting her to the top of Google for her keywords, and starting a new Google Ads Campaign she couldn’t have been happier.

    237%

    Increase in Revenue

    484%

    Increase in Organic Traffic

    195%

    Increase in Leads per month

Book In A free 30 minute Strategy Session

Discover how to double, triple or even 20x the number of leads and sales you are currently achieving.

Learn how you could be flooded with hot and ready to buy leads

We will do most of the hard work in developing the strategy for overwhelming success but will also require your commitment and dedication.

IMPORTANT Before you book in your obligation free strategy session please understand that the consultation will be with an online marketing specialist, not a sales person. Therefore, only book in if you are serious about setting up your business for long-term online success.

Or call 1300 304 640 if you would prefer to do it over the phone.

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