Press Release Writing Services
Professional press release writing services in Australia that get your business in front of journalists, editors, and the audiences that matter most - building authority, trust, and visibility that no ad can buy.
Distribution Networks
Newsroom Publication
Backlink Authority
Hear from our clients, in their own words
Angel Maternity
Utopia Records
Elements Bar & Grill
SHARKSKIN
Lightning Bult
Tranquil Water
Billabong Spas
East Side Speech Solutions
Ladies Running Errands
Press Release Writing Services
Looking for press release writing services in Australia that actually deliver results? We combine professional media release writing with strategic distribution to give your business the coverage it deserves. Whether you're announcing a milestone, sharing expert commentary, or reacting to industry news, we find the angle that makes journalists take notice - and write it to the standard that earns editorial consideration.
Media coverage does something advertising can't. It signals to potential clients - and to Google - that your business is credible, established, and worth paying attention to. Every placement builds trust, every backlink supports your SEO, and every mention that appears when someone Googles your name does quiet, lasting work for your brand.
This service is available exclusively to SEO clients as part of a broader strategy to grow your authority online.
What Makes a Story Newsworthy
Journalists are not waiting for your next product update. They're hunting for stories their audience actually wants to read. The good news is that most businesses have more newsworthy material than they realise - it just needs to be framed the right way.
Business milestones
Launches, partnerships, expansions, leadership changes, and major contract wins all make compelling news.
Industry data and trends
Original research or expert commentary on market shifts gives media outlets ready-made insight stories.
Expert opinion
Timely reactions to RBA rate decisions, ASIC guidance, government policy, or regulation changes position you as an authority journalists return to.
Awards and recognition
Industry awards and accreditations are credible third-party validation - exactly what journalists trust.
Consumer-first advice
Practical tips or "what to do now" guides from your area of expertise perform well across lifestyle, finance, and trade outlets.
Community and social impact
Initiatives with a genuine human angle - charitable work, local investment, sustainability - resonate beyond trade media.
Not sure if your idea is newsworthy enough? We'll give you an honest assessment. Often we find a strong angle in stories clients didn't think were worth pitching.
Pricing
Australian Distribution
$600
Includes press release writing, one round of revisions, and distribution to Australian news wires, regional and national online publications, and relevant industry media.
- ✓Professional press release writing
- ✓One round of revisions
- ✓Submission to AU distribution network
- ✓Publication in our PR network newsroom
- ✓Backlinks from indexed publications
- ✓SEO-friendly anchor text where possible
International Distribution
$1,000
Includes everything in the Australian package plus global wire distribution reaching the US, UK, Asia-Pacific, and major international finance and trade media.
- ✓Everything in Australian Distribution
- ✓Global wire distribution
- ✓Access to international finance and trade outlets
- ✓Broader backlink footprint for SEO
Need guaranteed publication or coverage in a specific outlet?
Guaranteed publication on specific news websites, targeted placements - including 7News, Yahoo Finance, and industry publications - and sponsored posts are available as tailored packages. Coverage reporting is also included with tailored packages. Pricing depends on the outlet and your requirements. Get in touch to discuss what's possible.
How It Works
Discovery call and angle development
We start with a focused briefing to understand your story, your goals, and your target audience. We help you reframe your idea so it leads with news value - the "why now" that makes an editor pick up the phone.
Professional press release writing
Our writers produce a polished, journalist-ready release - tight headline, strong opening, substantive body copy, and a compelling quote - all written to the conventions that earn editorial consideration. Includes one round of revisions.
Your approval
You review and sign off. We incorporate your feedback in one consolidated revision round before distribution. Please review your final copy carefully - once submitted, changes cannot be made.
Strategic distribution
Your release goes out to our distribution network - Australian outlets or international wire depending on your package. Your release is published in our PR network newsroom. Placement on external news websites is subject to each publication's editorial decision.
Your release goes live
Once distributed, your release is live across the network. For clients on a tailored package, confirmed placements and full coverage reporting are included. Ask us about tailored options.
Real Results From Real Businesses
PR That Works Hand-in-Hand With SEO
- Available exclusively to SEO clients as part of a broader authority strategy
- Professional writers who understand what journalists actually want to read
- Australian and international distribution networks
- Guaranteed publication in our PR network newsroom
- Backlinks from indexed, high-authority publications
- We've previously secured coverage in Yahoo Finance and can approach 7News and major industry trade publications
We have previously secured coverage in Yahoo Finance and can approach outlets including 7News and major industry trade publications as part of a tailored package. Results depend on story merit, timing, and outlet availability.
Press Release Writing FAQs
Get Your Business In The Press
Talk to our team about finding the right angle and getting your story in front of the right journalists.
This service is available to SEO clients. Get in touch to discuss how press releases fit your strategy.
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