When Jim from Sharkskin first came to us, he was running a successful bricks-and-mortar business with virtually no digital presence. He had recently ended a disappointing engagement with one of Australia's largest advertising firms and was understandably hesitant about trying again. What he needed wasn't just another agency-he needed a strategic growth partner who could take Sharkskin from offline obscurity to a trusted online brand.
Over the next four years, we helped Jim transform Sharkskin into a high-performing eCommerce business, achieving consistent year-on-year growth and surpassing $4 million in annual online revenue. This is how we did it.
From a cold start to over $4 million per year in online revenue
Consistent year-on-year growth, with performance improving every quarter
Return on ad spend improved by more than 320% in the first year
Customer lifetime value more than doubled through email, SMS, and remarketing
Over 200,000 satisfied customers globally and growing
Platforms Used
- •Shopify (Plus)
- •Cin7 - Inventory and order management
- •Bold - Custom discounting and pricing solutions
- •Zoorix - Upsell and cross-sell optimisation
- •Semrush - SEO and competitor tracking
- •DataFeedWatch - Google Shopping feed automation
- •Klaviyo - Advanced email and SMS automation
- •Upcart - Post-purchase upsell functionality
Services Outline
- •Design & Development - A complete rebuild of the Shopify store with a mobile-first, conversion-optimised UX
- •Social Media Advertising - Facebook, Instagram, TikTok and Bing ads to drive top-of-funnel engagement
- •Search Engine Optimisation (SEO) - A long-term strategy to grow organic visibility and dominate product-category keywords
- •Google Ads - Full-funnel campaigns including Performance Max, Shopping, brand search, and dynamic retargeting
- •Email & SMS Marketing - Automated Klaviyo flows and campaigns to boost lifetime value and repeat purchases
- •Conversion Rate Optimisation (CRO) - Ongoing testing and data-led adjustments across product pages, cart, and checkout
The Challenges
Our Solution
To scale Sharkskin, we delivered a fully integrated growth solution covering every critical function of digital marketing.
Integrations
- •Our implementation of key integrations ensured that Sharkskin's systems could scale alongside their growth.
- •From inventory to marketing automation, every integration was mapped for maximum efficiency and reliability.
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