Aussie Candles Shopify Growth Solution
Aussie Candles Supplies partnered with Australian Internet Advertising over a decade ago, at the very beginning of their journey. What started as a small, ambitious business has grown into what is now arguably Australia’s largest candle-making supplier, and we’ve been there every step of the way.
From early-stage strategy to advanced campaign optimisation, our partnership has been built on mutual trust, technical excellence, and a shared commitment to growth.
PLATFORMS USED
- Shopify
- Google Ads
- Google Analytics
- Meta Ads Manager
- Hotjar (for heatmaps and user behaviour insights)
Services Outline
Our digital growth strategy for Aussie Candles has evolved over time, but always stayed focused on the fundamentals of performance:
- Google Ads Management – Complete rebuild of campaigns including ad structure, bidding strategy, and ad copy
- Remarketing Campaigns – Re-engagement strategies across both Google and Meta platforms to bring users back to purchase
- Conversion Tracking Implementation – Clean, accurate tracking of all eCommerce activity to inform decision-making
- Ongoing CRO Support – Analysis and suggestions to improve landing page and product page conversion rates
- Client Collaboration – Longstanding partnership with clear, jargon-free communication to ensure aligned decisions
Integrations
- Google Ads & Analytics – Performance tracking and attribution.
- Shopify – Product feed management and order data.
- Meta Pixel – Social remarketing and dynamic product ads.
- Tag Manager – Streamlined event tracking.
Challenges
When Aussie Candles Supplies came to us, they were just getting started. Some of the early challenges included:
- No conversion tracking, making it impossible to measure success.
- Underperforming ad copy with weak calls to action.
- No remarketing, meaning high-intent traffic was lost without follow-up.
- Limited visibility into campaign ROI
- No digital strategy, despite a growing customer base and product range.
Our role was to build a growth engine from the ground up, something that could scale with them year after year.
Results
Over the years, our campaigns have delivered measurable growth at every stage. Recent performance improvements include:
191% increase in sessions
+191% Sessions
187% increase in users
+187% users
212% increase in conversion rate
+212%
Aussie Candles Supplies is no longer just a growing brand, it’s an industry leader, supported by a high-performing, data-driven marketing strategy.
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