Press Release Writing and Distribution
Newsworthy press releases written by journalists and distributed through real Australian wire services. Earned media that builds authority.
Hear from our clients, in their own words
Angel Maternity
Utopia Records
Elements Bar & Grill
SHARKSKIN
Lightning Bult
Tranquil Water
Billabong Spas
East Side Speech Solutions
Ladies Running Errands
Most press releases are ignored
Journalists delete 90% of the press releases they receive. Most are corporate fluff with no story, no data and no angle.
Generic distribution networks publish to low-authority sites that do nothing for SEO or brand.
We write press releases like journalists and distribute through real wire services and direct media contacts.
Press releases that get read, published and linked
Newsworthy Angles
We find the story inside your launch, data or milestone.
Journalist-Quality Writing
Written by former journalists with inverted pyramid structure and quotable lines.
Wire Distribution
Real AAP, Newsmaker and PRWire distribution across Australian media.
Direct Outreach
Pitched directly to relevant journalists, not just blasted to a list.
SEO Optimised
Anchor text, brand mentions and landing page links structured for SEO benefit.
Coverage Reporting
Every pickup and link tracked and reported.
Our press release process
Angle Workshop
We find the real story worth pitching.
Writing
Drafted by a journalist, reviewed by your team.
Distribution
Wire syndication plus direct pitches to relevant journalists.
Pickup Tracking
We monitor coverage, links and brand mentions.
Reporting
Full coverage report with screenshots and link inventory.
See Our Work
Fanquip
Improvement in Average Search Position
Metropolis Touring
Reduction in Cost Per Ticket Purchase
DeBra's
on Google for "bras" - Australia's most competitive fashion keyword
LTrent Driving School
Increase in organic sessions across Sydney suburb pages
Zerup (Yummy Direct)
Increase in Online Sales
PierceOff
Active Klaviyo Profiles
Utopia Records
Increase in sales in only 6 months
Daiwa Food
improvement in operational efficiency
Sharkskin
Increase in sales through all channels.
Procycles
Increase in sales across 3 stores
Elements Bar and Grill
Increase in bookings
Regrow
increase in conversion rate
Ready To Grow?
Book a free discovery session and let us show you exactly how to grow your business.