Schema Markup Generator
Generate JSON-LD structured data to enhance your search results.
About the Schema Markup Generator
The Schema Markup Generator builds valid JSON-LD structured data for the most common Schema.org types: Organization, LocalBusiness, Article, Product, FAQ, HowTo, Breadcrumb, Event and Review. Fill in a short form and paste the output into your page's head to unlock rich results in Google.
What it does
The tool takes your inputs, validates them against Schema.org, and outputs clean JSON-LD wrapped in a script tag. It flags missing required fields (such as image on Product or aggregateRating on Review) so your markup will pass Google's Rich Results Test.
Why it matters
Structured data is how you speak to search engines in a machine-readable way. It powers star ratings, FAQ dropdowns, event dates, product prices, breadcrumb trails and increasingly, citations in AI-generated answers. Pages with schema consistently earn more real-estate on the results page.
How to use it
- Choose the schema type that matches your page (Article, Product, LocalBusiness, etc.).
- Fill in the required fields marked in the form.
- Copy the generated JSON-LD script.
- Paste it inside the head of the corresponding page.
- Validate with Google's Rich Results Test and Schema.org validator.
Best-practice tips
- Only mark up content that is actually visible on the page.
- Use one primary schema per page and add supporting types like BreadcrumbList.
- Keep organisational schema consistent across every page for brand entity signals.
- Update ratings, prices and stock levels in schema when they change.
- Never fake reviews or ratings; Google can and will issue manual penalties.
Frequently asked questions
Does schema improve rankings?
Not directly, but it improves how your listing appears in search, which increases click-through rate. Higher CTR indirectly supports rankings.
Which schema type should I use?
It depends on the page: Organization for the home page, Article for blog posts, Product for ecommerce, LocalBusiness for a location page, FAQ for FAQ pages.
Can I have multiple schemas on one page?
Yes. It is common to combine BreadcrumbList with Article, Product or LocalBusiness on the same URL.