Search Engine Optimisation Sydney
/ SEO Sydney

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Are you looking for a digital marketing company based in Sydney, using Search Engine Optimisation (SEO) and marketing strategies that will work for your business?

Australian Internet Advertising is amongst the leading, and fastest growing SEO companies in Australia. Integrity is critical to our team of SEO Sydney consultants. Search Engine Optimisation is an advanced art of improving your page rankings for organic search results. We focus on your ROI (return on investment), and turn your web design into a money-making machine, by using LSI, SILO and other proven, long term, white hat SEO techniques.

Our marketing agency employs expert SEO practitioners that have experience in working with clients from a wide range of industries and cover large to small business models. Be wary of any SEO provider that promises immediate results – an effective SEO campaign can take time and you will see your website ranking improve step by step, month to month. If you employ “black hat SEO” techniques your rankings can be permanently damaged. There are many mistakes that inexperienced consultants can make that will significantly reduce your website’s ranking. The appropriate use of keywords is critical in order to reach your target market. Simple things like repeating a keyword too often without a strategy instead of focusing on titles and ensuring they match the page content can have a big impact. Remember the 80/20 rule definitely applies to SEO keywords.

Also search engine robots do much more these days to determine page rank than just read keywords on web pages, they also look at design, layout and the use of language, nearly in the same way a human reader would.

The high quality affordable SEO services available at Australian Internet Advertising are tailored to your specific business needs. We work together to construct a killer strategy that will send your conversion rates and new customer acquisition metrics through the roof.

We will test your website’s SEO For:

– Page loading speed
– Metadata (titles, keywords, description
– Website Security
– Usability & Crawlability
– Page Errors
– Website Content
– Backlinks & Articles

Free SEO Score

We will review how optimised your website is for SEO and send you a report of what you can improve on, and how.

SEO Sydney Company

No two websites have exactly the same requirements for SEO so AIA applies a step-by-step process as follows:

  1. Develop an understanding of the business objectives for the website – there is no point in applying an SEO strategy that improves some rankings but not those that are critical to the business objectives.
  2. In-depth keyword research and analysis including competitor positioning.
  3. Use of website analytics to monitor website performance – such as increases in organic traffic, bounce rates and more.
  4. Indexing tasks – such as url submissions, sitemaps and webmaster tools accounts
  5. Onsite tasks – increasing keyword relevancy by improving keyword placement and content.
  6. Offsite tasks – such as link building, article writing, local directory listings and social media.

Ask any SEO expert and they will tell you that unique and relevant content is key to every website – there is no substitute for excellent content and this is what the search engines look for. AIA will work hand in hand with you to develop content for your website whether it be new information, videos or regular blogs etc.

Links are also important but must be applied effectively. There is absolutely no point in just buying links or using a link farm as search engines see this as a “black hat” technique and will reduce the ranking of your website.

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AIA is an SEO Sydney Company

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Why invest in SEO WIth us?

A strong online presence is crucial in succeeding in modern day business. SEO plays a big part in improving your online presence.

By optimising your website to improve your organic rankings in search engines for specific keywords or key phrase searches, your business stands to increase traffic from people who are searching for services that you provide. There are hundreds of people searching for services you provide every day. So why lose them to your competition who are sitting pretty on the first page of Google.

In order to obtain these coveted positions at the top of Google’s first page you have to have strategies employed that have powerful results.

These are not limited to but include:

1.H1-H5 tags. These are how you title your pages to give Google an understanding of what the page is going to be about. Google can then categorise the content on that page accordingly.

2. The use of Google “Search Console” also provides valuable information. It will tell the web master HTML improvements that need to be made on your site. Along with this you can generate and upload a sitemap and give Google direction in regard to which pages on your website to crawl and their hierarchy.

3. Links from one page to another within your site also tells Google which of your pages are an authority. It’s indicating to Google that you are trying to send people to these pages. Search engines will sue this information to rank certain pages for targeted keywords.

4. Search engines when crawling your site can not always tell easily what the images you have are actually images of. ALT tagging your images will assist in helping the search engines to understand the content you have on your website.

5. Meta titles and descriptions for each of your pages will have an immediate impact on your rankings. This is the information you Give to search engines, letting them know what you would like displayed in their search results when ranking your pages.

The rule of thumb with Meta data is to have one occurrence of your targeted keyword int he title and two occurrences int he description.

6. Semantic Keywords are crucial when writing content. Focus used to be put on keyword density. This is not as important these days as having the right related keywords in your copy. Not only must you have your targeted keyword on the page but also the semantic keywords.

7. Site speed is crucial. This can be improved by compressing images and with the use of caching tools.

8. Back links are also a very important component when working on improving your website rankings.

It’s nigh impossible to build a good back link profile without purchasing from relevant and highly trusted sources.

Backlinks from website with a high domain authority can sot between $100-$2000 AUD. With a good on- site optimisation strategy in place they can be worth their weight in gold.

We will test your website’s SEO For:

– Page loading speed
– Metadata (titles, keywords, description
– Website Security
– Usability & Crawlability
– Page Errors
– Website Content
– Backlinks & Articles

Free SEO Score

We will review how optimised your website is for SEO and send you a report of what you can improve on, and how.