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GOOGLE ADWORDS MANAGEMENT AGENCY Brisbane
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No hassle. Grow your customer base with effective AdWords Campaigns
With Australian Internet Advertising, you know that your online advertising needs are in the right hands. Our Google AdWords Brisbane consultants and experts take the time to understand the dynamics of your business and develop customized strategies that will align your PPC campaign objectives with your overall business goals.
We are an AdWords company that does things differently and can help you increase your profitability.
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How Can We Help
The digital space is getting more crowded and competitive than ever before. Without a sound Google AdWords strategy in place, you can burn through your advertising budget faster than you can imagine. Online users expect to get exact matches, so they click on numerous ads before making a final decision. If your ads are not perfectly optimized, you could easily burn a hole through your budget with unqualified clicks.
The secret to getting more search traffic and growing your business relies on creating quality ads that are optimized for your target audience’s needs and search habits. All that combined with smart bidding and ongoing account management can put your business on the fast track to success.
At Australian Internet Advertising, our Google AdWords Brisbane specialists can help you achieve all that.
Keywords Research and Selection
Targeting the right keywords can make the difference between effective advertising and an AdWords campaign that will drain your budget with irrelevant clicks. Google is getting smarter and more sophisticated than ever before, and internet users know that. They are expecting highly targeted results for their searches.
We will research both your industry and competition to identify the keywords that will rank your ads high and determine prospects to take action.
Competitive Research
A strategy that doesn’t consider your competition is less likely to yield impressive results. Businesses don’t exist in a vacuum. The keywords your competitors use to target their audience can provide you with valuable insights. By keeping an eye on their strategy, you ensure that you are always one step ahead of them.
Develop and Implement an Effective Bidding Strategy
Reaching a top position isn’t the only way you can generate ongoing results. Sometimes, a slightly lower position can drive more qualified leads than ranking number one, and without sacrificing your budget.
Once our AdWords Brisbane specialists have a list of competitive words, they will then focus on developing and implementing a bidding strategy that will ensure your campaign will get the best results.
A/B Testing
Creating perfect ads that will generate the results you are hoping for isn’t something that happens out of the blue. Although creative ingenuity plays a crucial role, PPC advertising requires more of a data-oriented approach.
A/B testing is a great way of measuring the effectiveness of your AdWords strategy. By creating a second version of your ads, we can determine whether changing the ad text, the image, or the call to action can result in higher click-through rates or conversions.
Help with Optimising your Landing Page
Most companies focus on finding the best keywords, optimizing their ad copy, and adjusting their bidding strategy. But, that’s just half of the battle. Once your prospects click, they need to land on a page that will validate their decision. Your landing page needs to be relevant, compelling, packed with useful information, and perfectly designed if you want to persuade visitors to take action.
Our team can help you create a top performing landing page. We will use A/B testing to compare versions of similar pages and determine which one will generate the best results and for the best price.
Ads Monitoring and Reporting
We monitor and track your campaign’s performance on an ongoing basis so we can adjust the course of action to achieve your goalacs. We use a combination of tools and software that allow us to track click, leads, keywords, ad copy, and so on.
Your Business Needs Google AdWords
- 86% of Internet users go to Google to research information about local businesses
- Google owns 71% of the search market share, with display campaigns reaching over 80% of internet users
- Prospects that see online ads are 155% more likely to search for brand or industry-specific keywords
- Businesses that invest in Google AdWords get $2 for every $1 invested
The numbers paint an accurate picture: businesses that invest in PPC advertising get more customers and can grow faster than those that neglect this strategy. At the same time, they are also losing valuable marketing dollars on ineffective tactics and overly competitive keywords.
Whether you are looking to boost your business’ visibility, get qualified leads, or increase your bottom line, our Google AdWords Brisbane users can help you achieve your goals without breaking the bank.
Contact us and find out what we can do for your business.