Google Ads Management Agency Brisbane

Targeting the right keywords can make the difference between effective advertising and an AdWords campaign that will drain your budget with irrelevant clicks. Google is getting smarter and more sophisticated than ever before, and internet users know that. They are expecting highly targeted results for their searches.

We will research both your industry and competition to identify the keywords that will rank your ads high and determine prospects to take action.

A strategy that doesn’t consider your competition is less likely to yield impressive results. Businesses don’t exist in a vacuum. The keywords your competitors use to target their audience can provide you with valuable insights. By keeping an eye on their strategy, you ensure that you are always one step ahead of them.

Reaching a top position isn’t the only way you can generate ongoing results. Sometimes, a slightly lower position can drive more qualified leads than ranking number one, and without sacrificing your budget.

Once our AdWords Brisbane specialists have a list of competitive words, they will then focus on developing and implementing a bidding strategy that will ensure your campaign will get the best results.

Creating perfect ads that will generate the results you are hoping for isn’t something that happens out of the blue. Although creative ingenuity plays a crucial role, PPC advertising requires more of a data-oriented approach.

A/B testing is a great way of measuring the effectiveness of your AdWords strategy. By creating a second version of your ads, we can determine whether changing the ad text, the image, or the call to action can result in higher click-through rates or conversions.

Most companies focus on finding the best keywords, optimizing their ad copy, and adjusting their bidding strategy. But, that’s just half of the battle. Once your prospects click, they need to land on a page that will validate their decision. Your landing page needs to be relevant, compelling, packed with useful information, and perfectly designed if you want to persuade visitors to take action.

Our team can help you create a top performing landing page. We will use A/B testing to compare versions of similar pages and determine which one will generate the best results and for the best price.