Google Ads Coffs Harbour
Looking to grow?
Professional Google Ads management service helping Coffs Harbour businesses grow.
Reach the Right Audience
and Grow Your Business
Google Ads is one of the most effective digital marketing services for Coffs Harbour businesses that want real results. By placing your brand at the top of the search engine results page, you connect with a specific audience that’s already searching for your products or services. Whether you’re running search ads, shopping ads, or remarketing campaigns, a well-managed Google Ads account ensures you get high quality traffic and consistent leads that match your business goals.
With professional Google Ads management, your campaigns are built on in-depth keyword research, smart geographic targeting, and optimised landing pages. This combination improves conversion rates, boosts search rankings, and helps service-based businesses and e-commerce websites achieve maximum ROI. From pay per click campaigns to Performance Max strategies, our digital marketing company creates ad campaigns designed to generate more leads, improve conversions, and increase sales.
Our approach to Google advertising focuses on transparency and measurable outcomes. Using conversion tracking, detailed reports, and insights into your local market, we make sure your advertising budget drives results. By reaching a high intent audience and refining campaign types, you’ll see stronger quality scores, better landing page experiences, and more money coming back into your business. With the right strategy, Google Ads services turn clicks into customers and strengthen your online presence in Coffs Harbour.
Precise
Targeting
Ongoing
Optimisation
Clear
Reporting
Qualified
Leads
No Lock-In Contracts
FULL Transparency on your Google Ads Account
Improved Conversion Rates
Regular Creative Ad Implement & Split Testing
Water Tight Click Fraud Blocking
Drive Local Growth With Google Ads Campaigns
Google Ads is the fastest way for Coffs Harbour businesses to appear on the search engine results page when customers are actively looking for products and services. With pay per click advertising, you only pay when people engage, making it one of the most cost-effective ways to generate leads.
Our team creates ad campaigns that combine keyword research, high intent targeting, and strong landing page experiences. Whether you run a local service business or an e-commerce website, our goal is simple: boost conversion rates, deliver consistent results, and maximise return on investment.
Search Ads
Google Ads is the most powerful internet advertising tool to date. There are many businesses that are already established and still growing with Google Adwords Management as their primary strategy.
Ad Campaigns have a daily budget from which a certain amount, (the cost per click), is deducted every time someone clicks on an ad or views a videos. This enables you to effectively spend as little or as much as you like, with a targeted focus on your ROI and conversion rates.
AIA guarantees your advertising investment results in new revenue not just clicks!
The Google account managers employed by AIA are the original Google experts in Australia, dating back to when Google started offering advertising solutions in the country. They have years of experience running effective and profitable marketing campaigns for Australian businesses.
The team here at AIA have combined both a world-class creative and marketing team, with the most advanced Google Ads Experts in the country.
Shopping Ads
Is a great way to increase the phone calls you get from your advertising dollar. The team here at AIA have found a great way to display your ads predominately on mobile devices only, increasing the click to call rate. This advertising product goes hand in hand with the click to call feature and a device responsive website (RWD).
Get in touch with one of our Google specialists for a mobile compatibility website analysis and an obligation free Mobile Opportunities Report now.
Display Network Ads
Advertising on Google’s display network allows you to show your text ads, video ads, rich media ads or image ads on a network of websites that are eligible to show Google ads.
You can target placements by using keyword topics and contextual targeting to find the best placements for your ads.
Or you can use placements and have your ads management showing up on specific web pages, games, apps, mobile websites, blogs and Really Simple Syndication (RSS) feeds that you choose.
Display Network Advertising will deliver a higher volume of traffic to your website with a lower cost per click than social media marketing or traditional advertising techniques.
You can choose to pay per thousand impressions (CPM) or pay per click (CPC).
YouTube Ads
YouTube allows you to target audiences based on their interests or the context of the information they are consuming at the time.
You only pay for ‘True Views’ meaning that you don’t pay until a user watches your ad for at least 30 seconds or clicks on the call to action.
One little-known fact about YouTube Advertising is that you can target specific YouTube Channels and even videos with your advertisements.
This offers precise targeting opportunities. For example, you could target a video promoting your Marketing services to people watching videos on how to get more customers.
Performance Max
Google replaced the campaign type Smart Shopping with their new Performance Max campaign type.
While this campaign type offers less control over your bidding strategies you can still customise customer listings and asset groups.
The ads still integrate with your data feed from the Google Merchant Center, however, you can now create ‘Asset groups’ including image, text, and video creatives.
These assets are served throughout a wider range of Google’s advertising channels, including, Display, Search, Discover, Gmail, Maps, and youtube.
Google Remarketing
Google Remarketing is a powerful and effective way to target previous visitors to your website.
You can tag visitors and add them to your audience. Once they are a member of your audience you can ‘remarket’ your display and search network ads to their device, be it a desktop or mobile.
Have you ever visited a website and then found their display ad everywhere you go on the internet for the next month or so? That is because they have added you to their remarketing audience.
Not only can you remarket your ads to these past visitors, but you can tailor your ads according to which page they visited.
We can help you set up and make the most of any Google Ad words campaign.
See Our Work
- Design, Development, Email Marketing, Paid Ads, SEO, Shopify, Social Ads
- Development, Email Marketing, Google Ads, SEO, Social Media, Web Design
- Email Marketing, Google Ads, SEO, Social Ads, Web Design
- Conversion Rate Optimisation, Development, Shopify, Web Design
- Development, Email Marketing, Shopify, Web Design
- Development, Google Ads, Shopify, Social Media, Web Design
- Design, Development, HubSpot CRM, Paid Ads
Local Coffs Harbour Businesses, Real Results
By focusing on geographic targeting, we help local Coffs Harbour businesses improve their online presence and generate consistent results. From small service providers to larger e-commerce websites, our digital advertising strategies are designed to bring more leads, higher sales, and maximum ROI.
Boost your conversions and grow your business with expert Google Ads services in Coffs Harbour. Start today and see real results from your advertising investment.
Let’s Talk About What We’d Do If We Were You.
Frequently Asked Questions
What is Google Adwords Advertising?
Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.
Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.
How much do Google Ads cost?
Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.
Daily budgets for small to medium businesses are usually set from $30 to $150 per day depending on the industry.
For businesses in a more competitive space (like an adwords agency in Sydney ) the cost per click will be much higher.
For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of $100. You going to get about 10 clicks every three days.
The average conversion rate for our service-based clients is 35%.
So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%
What is the Cost Per Click (CPC)?
The cost per click refers to the amount that is deducted from your daily budget every time one of your ads is clicked on.
Google ads is an auction. The more your competitors are bidding for a keyword the higher your bid has to be to get a decent ad position and the higher the cost per click will be. The bid and the actual cost per click are not the same. Your actual cost per click is only ever $0.01 more than the ad below yours is BIDDING. So, if you bid is very high and the advertiser’s ad that is below yours has a much lower bid, your actual cost per click will only be 1 cent more than his or her bid.
Using a Google Adwords Management Agency in Sydney will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.
Google PPC or SEO which gives you a better bang for your buck?
Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.
*Paid search Google search ads appear at the top of the search engine above the organic SEO results.
*Google allows for 4 at the top and 3 at the bottom.
*Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).
*Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.
Why do we recommend paid ads?
*Google ads, once the campaign has been built, show up and begin bringing in new customers straight away. This way you don’t have to wait very long at all (maybe a week at most) to start making money from your ads.
*All conversions, search terms and sales can be tracked directly through Google ads.
*Adwords Management track how successful the campaign is and what the return on investment is.
How do I get the most out of Google Ads?
To get the most out of Google Adwords there are a number of different moving parts that have to be set up correctly. These include but are not limited to:
- *Keywords
- **Bids
- *Ad copy
- *Landing page
- *Device bid adjustments
- *Conversion tracking
- *A/B Testing for ads and landing pages
- *Bidding strategies
- *Remarketing
The use of advanced techniques like single keyword ad groups and dynamic keyword insertion for landing pages. Google Adwords Agencies like AIA use all of these techniques plus more in order to guarantee that you are getting the absolute most out of your campaigns.
Can my competitors click on my ads?
Yes. Google does it’s best to stop click fraud and block irrelevant clicks, however our Adwords experts have seen accounts that still run into problems with this. This is a huge concern for business owners, particularly in the more competitive industries with higher cost per clicks.
Here at AIA with the Management of Google Ads we have partnered with the best click fraud protection systems available on the planet.
Our software not only detects IP addresses but also device ID’s, click-bots, proxy servers as well as user behaviour on your site after they have clicks.
This improves campaign performance and provides a higher return on investment. It also offers peace of mind with new campaigns knowing that the clicks you are paying for are going to be from legitimate prospects.
Why can't I see my ads?
Due to the competitive nature of Google ads and the fact that it is an auction, although you may have unspent daily budget remaining you may find that sometimes your ads don’t appear.
This can be for any number of reasons.
The best way to find out why is to use the ad preview tool available through the Google ads console.
If you’re searching for your ads outside of the targeted time or geographical location, using the ad preview tool will give you an explanation. You can test your ads using different devices and locations to see if they are showing up. If they are not appearing then Google will give you an explanation.
When should I use Adwords?
Google Ads is ideal for any business owner wanting to boost sales and generate long-lasting brand awareness.
These days traditional marketing methods such as radio, TV, industry magazines and expos, just don’t deliver measurable results.
With trackable results, your days of wondering if your TV ads actually worked, are over.
Whether it is for a new product/service introduction or an existing business venture, Google Ads (AKA Adwords) targets consumers who intend to engage with businesses just like yours.
If you’re ready for new customers to drive your business growth and generate a truck-tone of sales, then a Google Ads Campaign is the way to go!
Will Google Ads Work For My Business?
Google Ads is a great investment for your business.
86% of consumers use the internet to find a local business. Consumers are searching and Google has 71% of the search market share. Google receives 63,000 searches per second!
The return on investment from Google can range anywhere from 2 to 40 times the investment.
If the campaign is structured and managed professionally business can experience excellent growth in a short period of time.