Google Ads Sydney
Reach more customers in Sydney with high-performing Google Ads that turn search intent into real business growth.
5.0 Based on 145 Reviews
AIA's Google Ads Management
Get's You Customers - Not Just Clicks!
Getting traffic is easy, but getting the right kind of traffic, the kind that actually converts, is where most campaigns fall short.
At AIA, we don’t just chase clicks. We build campaigns that turn searchers into buyers and browsers into leads. Here’s what makes our Google Ads management different:
- 100% Free Digital Marketing Strategy
- Awared Top 3% Google Premier Partner Agency
- High-Quality Landing Pages Included
- Leading Google Ads Specialists
Top Tier Google Ads Services
When your business relies on Google Ads Campaigns that deliver results for leads and sales, you need to be sure you’ve got the right team on the job.
With Australian Internet Advertising, you get the best results possible through technically advanced campaign structures.
We employ the country’s first Google Ads Account Specialists, dating back to the first Adwords ever run in the year 2000!
Your campaign will be built and managed by Google Marketing Experts who engineered the strategies many other marketing agencies rely on today.
Our Clients
Our
Clients
One of Australia's most loved agencies
See Our Work
- Development, Google Ads, Shopify, Social Media, Web Design
- Conversion Rate Optimisation, Development, Shopify, Web Design
- Email Marketing, Google Ads, SEO, Social Ads, Web Design
- Development, Email Marketing, Google Ads, SEO, Social Media, Web Design
- Development, Email Marketing, Shopify, Web Design
Why Choose Us?
No Lock-In Contracts
FULL Transparency on your Google Ads Account
Improved Conversion Rates
Regular Creative Ad Implement & Split Testing
Water Tight Click Fraud Blocking
Google Ads Management That Focuses on Growth, Not Guesswork
Effective Google Ads aren’t built on luck. They rely on research, smart strategy, and constant refinement. Our Sydney team takes the time to understand your business, define your audience, and build campaigns that are made to convert.
We don’t launch and leave. Every campaign is actively managed, monitored, and improved so your budget goes further and your results keep growing. No wasted spend, no fluff, just performance that speaks for itself.
Precise
Targeting
Ongoing
Optimisation
Clear
Reporting
Qualified
Leads
Our Sydney Google Ads experts are here to help you.
GOOGLE ADVERTISING CAMPAIGN TYPES
Not all Google Ads campaigns are built the same. That’s why our Sydney team takes the time to match the right campaign type to your goals, your audience, and your industry. Whether you need to drive sales, boost leads, or build awareness, we’ll help you choose the format that delivers the best return, then optimise it to outperform.
Search Ads
Google Ads is the most powerful internet advertising tool to date. There are many businesses that are already established and still growing with Google Adwords Management as their primary strategy.
Ad Campaigns have a daily budget from which a certain amount, (the cost per click), is deducted every time someone clicks on an ad or views a videos. This enables you to effectively spend as little or as much as you like, with a targeted focus on your ROI and conversion rates.
AIA guarantees your advertising investment results in new revenue not just clicks!
The Google account managers employed by AIA are the original Google experts in Australia, dating back to when Google started offering advertising solutions in the country. They have years of experience running effective and profitable marketing campaigns for Australian businesses.
The team here at AIA have combined both a world-class creative and marketing team, with the most advanced Google Ads Experts in the country.
Shopping Ads
Is a great way to increase the phone calls you get from your advertising dollar. The team here at AIA have found a great way to display your ads predominately on mobile devices only, increasing the click to call rate. This advertising product goes hand in hand with the click to call feature and a device responsive website (RWD).
Get in touch with one of our Google specialists for a mobile compatibility website analysis and an obligation free Mobile Opportunities Report now.
YouTube Ads
YouTube allows you to target audiences based on their interests or the context of the information they are consuming at the time.
You only pay for ‘True Views’ meaning that you don’t pay until a user watches your ad for at least 30 seconds or clicks on the call to action.
One little-known fact about YouTube Advertising is that you can target specific YouTube Channels and even videos with your advertisements.
This offers precise targeting opportunities. For example, you could target a video promoting your Marketing services to people watching videos on how to get more customers.
Display Network Ads
Advertising on Google’s display network allows you to show your text ads, video ads, rich media ads or image ads on a network of websites that are eligible to show Google ads.
You can target placements by using keyword topics and contextual targeting to find the best placements for your ads.
Or you can use placements and have your ads management showing up on specific web pages, games, apps, mobile websites, blogs and Really Simple Syndication (RSS) feeds that you choose.
Display Network Advertising will deliver a higher volume of traffic to your website with a lower cost per click than social media marketing or traditional advertising techniques.
You can choose to pay per thousand impressions (CPM) or pay per click (CPC).
Gmail Ads
Google’s display network is not only websites, they also include Gmail ads. You can run Google Sponsored Promotions through Gmail to target users who have visited your website previously.
Remarketing through Gmail has proven to be extremely powerful due to the level of engagement the user is in at the time of seeing the ad. It’s also a perfect time to remind them about your products or services.
Clicks on Gmail ads are cheaper and bring back highly qualified website traffic at an exceptionally low cost.
Using Gmail ads, you can send previous visitors of your site, who are already familiar with your brand, to a specific landing page offering a promotion.
For Ecommerce you can promote your products straight into the users Gmail dashboard. Either with a display ad or a direct mail in their ‘promotions tab’.
Gmail ads offer our customers sales and conversions that are often cheaper to gain than that of direct search network marketing efforts.
Google Remarketing
Google Remarketing is a powerful and effective way to target previous visitors to your website.
You can tag visitors and add them to your audience. Once they are a member of your audience you can ‘remarket’ your display and search network ads to their device, be it a desktop or mobile.
Have you ever visited a website and then found their display ad everywhere you go on the internet for the next month or so? That is because they have added you to their remarketing audience.
Not only can you remarket your ads to these past visitors, but you can tailor your ads according to which page they visited.
We can help you set up and make the most of any Google Ad words campaign.
Performance Max
Google replaced the campaign type Smart Shopping with their new Performance Max campaign type.
While this campaign type offers less control over your bidding strategies you can still customise customer listings and asset groups.
The ads still integrate with your data feed from the Google Merchant Center, however, you can now create ‘Asset groups’ including image, text, and video creatives.
These assets are served throughout a wider range of Google’s advertising channels, including, Display, Search, Discover, Gmail, Maps, and youtube.
Search marketing can ultimately be the most powerful advertising medium for your business if the campaign is set up and managed correctly.
At AIA, we don’t believe in one-size-fits-all campaigns. Our Sydney team takes the time to understand your business, your market, and what success really looks like for you. From local service providers to national eCommerce brands, we build Google Ads strategies that are grounded in data and focused on outcomes. That means attracting the right customers, increasing qualified leads, and growing your business with campaigns that are carefully managed and constantly improved.
Australian Internet Advertising is the #1 Google Ads Agency in Sydney, for Businesses That Want to Succeed.
Let’s Talk About What We’d Do If We Were You.
5.0 Based on 145 Reviews
Frequently Asked Questions
What is Google Adwords Advertising?
Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.
Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.
How much do Google Ads cost?
Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.
Daily budgets for small to medium businesses are usually set from $30 to $150 per day depending on the industry.
For businesses in a more competitive space (like an adwords agency in Sydney ) the cost per click will be much higher.
For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of $100. You going to get about 10 clicks every three days.
The average conversion rate for our service-based clients is 35%.
So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%
What is the Cost Per Click (CPC)?
The cost per click refers to the amount that is deducted from your daily budget every time one of your ads is clicked on.
Google ads is an auction. The more your competitors are bidding for a keyword the higher your bid has to be to get a decent ad position and the higher the cost per click will be. The bid and the actual cost per click are not the same. Your actual cost per click is only ever $0.01 more than the ad below yours is BIDDING. So, if you bid is very high and the advertiser’s ad that is below yours has a much lower bid, your actual cost per click will only be 1 cent more than his or her bid.
Using a Google Adwords Management Agency in Sydney will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.
Google PPC or SEO which gives you a better bang for your buck?
Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.
*Paid search Google search ads appear at the top of the search engine above the organic SEO results.
*Google allows for 4 at the top and 3 at the bottom.
*Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).
*Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.
Why do we recommend paid ads?
*Google ads, once the campaign has been built, show up and begin bringing in new customers straight away. This way you don’t have to wait very long at all (maybe a week at most) to start making money from your ads.
*All conversions, search terms and sales can be tracked directly through Google ads.
*Adwords Management track how successful the campaign is and what the return on investment is.
How do I get the most out of Google Ads?
To get the most out of Google Adwords there are a number of different moving parts that have to be set up correctly. These include but are not limited to:
- *Keywords
- **Bids
- *Ad copy
- *Landing page
- *Device bid adjustments
- *Conversion tracking
- *A/B Testing for ads and landing pages
- *Bidding strategies
- *Remarketing
The use of advanced techniques like single keyword ad groups and dynamic keyword insertion for landing pages. Google Adwords Agencies like AIA use all of these techniques plus more in order to guarantee that you are getting the absolute most out of your campaigns.
Can my competitors click on my ads?
Yes. Google does it’s best to stop click fraud and block irrelevant clicks, however our Adwords experts have seen accounts that still run into problems with this. This is a huge concern for business owners, particularly in the more competitive industries with higher cost per clicks.
Here at AIA with the Management of Google Ads we have partnered with the best click fraud protection systems available on the planet.
Our software not only detects IP addresses but also device ID’s, click-bots, proxy servers as well as user behaviour on your site after they have clicks.
This improves campaign performance and provides a higher return on investment. It also offers peace of mind with new campaigns knowing that the clicks you are paying for are going to be from legitimate prospects.
Why can't I see my ads?
Due to the competitive nature of Google ads and the fact that it is an auction, although you may have unspent daily budget remaining you may find that sometimes your ads don’t appear.
This can be for any number of reasons.
The best way to find out why is to use the ad preview tool available through the Google ads console.
If you’re searching for your ads outside of the targeted time or geographical location, using the ad preview tool will give you an explanation. You can test your ads using different devices and locations to see if they are showing up. If they are not appearing then Google will give you an explanation.
When should I use Adwords?
Google Ads is ideal for any business owner wanting to boost sales and generate long-lasting brand awareness.
These days traditional marketing methods such as radio, TV, industry magazines and expos, just don’t deliver measurable results.
With trackable results, your days of wondering if your TV ads actually worked, are over.
Whether it is for a new product/service introduction or an existing business venture, Google Ads (AKA Adwords) targets consumers who intend to engage with businesses just like yours.
If you’re ready for new customers to drive your business growth and generate a truck-tone of sales, then a Google Ads Campaign is the way to go!
Will Google Ads Work For My Business?
Google Ads is a great investment for your business.
86% of consumers use the internet to find a local business. Consumers are searching and Google has 71% of the search market share. Google receives 63,000 searches per second!
The return on investment from Google can range anywhere from 2 to 40 times the investment.
If the campaign is structured and managed professionally business can experience excellent growth in a short period of time.