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Google Ads is a powerful tool for eCommerce businesses of all types and sizes, and the experts at Australian Internet Advertising can help you make the most of this pay-per-click (PPC) marketing tool. Read on and learn more, or contact us now for a Google Ads consultation in Australia.
Google Ads is a pay-per-click (PPC) digital marketing tool. It allows you to pay to place your products and web pages directly on Google’s search engine. You pay whenever a customer searches for a specific term and clicks on your ad.
For example, if you sell backpacks, you could place an ad for the search term "backpacks for sale Australia."
This ad would be placed above the “organic” search results in Google – which can help you convert more customers.
Along with other campaigns like SEO optimization, social ads, and content marketing, Google Ads can help dramatically improve sales for eCommerce businesses – placing your products in front of the right customers at the right time.
Why choose us?
No Lock-In Contracts
FULL Transparency on your Adwords Account
Accurate Conversion Tracking
Regular Creative Ad Implement & Split Testing
Water Tight Click Fraud Blocking
Wondering why you should be using Google Ads for eCommerce? Here are just a few reasons why this PPC advertising platform is such a powerful tool for eCommerce store owners.
Reach customers right away
Paid Google Shopping Ads and search ads allow you to put your products front-and-center in search queries, even if you have a more recently-established site without perfect SEO for organic search results.
Advertise lots of products
Using a “product feed,” you can quickly and easily upload and manage the products you’re advertising on Google Ads, providing you with lots of flexibility when it comes to advertising your eCommerce store.
Build brand awareness
Google Ads can help put your brand front-and-center in front of customers, helping build brand awareness. This is particularly useful for newer eCommerce stores.
Don’t go it alone. Australian Internet Advertising can manage your Google Ads campaign, help you avoid common pitfalls and missteps, and make the most of your advertising budget. Here are just a few reasons to choose us.
Maximize conversion rates with expert ad design
Thanks to our years of expertise in digital marketing and Google Ads, we can build a landing page for your ads, use ad extensions and high-quality ad copy, and ensure that your display ads are reaching the right ad groups – maximizing conversion rates.
Get the most for your money
At AIAD, know how to use special tools and techniques like negative keywords, identifying long-tail keywords, and creating unique bidding strategies to get the best possible results without overpaying for clicks.
Continuous improvement with A/B testing
After we’ve created their ads, we will monitor each one’s click through rate, assess the performance of your search campaigns, monitor ad quality scores, and use this information to create even more effective ads through A/B testing.
Contact Australian Internet Advertising For A Consultation Right Away
If you’re not sure where to start when it comes to digital marketing for your eCommerce business, Australian Internet Advertising is here for you. We’re experts in both digital marketing and eCommerce, and can provide you with the marketing services you need to build your brand and your business. Contact us now to get started today.
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Australia's Most Effective Online Advertising Agency