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Google Ads is a powerful tool for eCommerce businesses of all types and sizes, and the experts at Australian Internet Advertising can help you make the most of this pay-per-click (PPC) marketing tool. Read on and learn more, or contact us now for a Google Ads consultation in Australia.
What is Google Ads? How does it help eCommerce Businesses?
Google Ads is a pay-per-click (PPC) digital marketing tool. It allows you to pay to place your products and web pages directly on Google’s search engine. You pay whenever a customer searches for a specific term and clicks on your ad.
For example, if you sell backpacks, you could place an ad for the search term "backpacks for sale Australia."
This ad would be placed above the “organic” search results in Google – which can help you convert more customers.
Along with other campaigns like SEO optimization, social ads, and content marketing, Google Ads can help dramatically improve sales for eCommerce businesses – placing your products in front of the right customers at the right time.
Why choose us?
No Lock-In Contracts
FULL Transparency on your Adwords Account
Accurate Conversion Tracking
Regular Creative Ad Implement & Split Testing
Water Tight Click Fraud Blocking
The benefits of Google Ads for eCommerce
Wondering why you should be using Google Ads for eCommerce? Here are just a few reasons why this PPC advertising platform is such a powerful tool for eCommerce store owners.
Reach customers right away
Paid Google Shopping Ads and search ads allow you to put your products front-and-center in search queries, even if you have a more recently-established site without perfect SEO for organic search results.
Advertise lots of products
Using a “product feed,” you can quickly and easily upload and manage the products you’re advertising on Google Ads, providing you with lots of flexibility when it comes to advertising your eCommerce store.
Build brand awareness
Google Ads can help put your brand front-and-center in front of customers, helping build brand awareness. This is particularly useful for newer eCommerce stores.
Why Choose Australian Internet Advertising For eCommerce Google Ads?
Don’t go it alone. Australian Internet Advertising can manage your Google Ads campaign, help you avoid common pitfalls and missteps, and make the most of your advertising budget. Here are just a few reasons to choose us.
Maximize conversion rates with expert ad design
Thanks to our years of expertise in digital marketing and Google Ads, we can build a landing page for your ads, use ad extensions and high-quality ad copy, and ensure that your display ads are reaching the right ad groups – maximizing conversion rates.
Get the most for your money
At AIAD, know how to use special tools and techniques like negative keywords, identifying long-tail keywords, and creating unique bidding strategies to get the best possible results without overpaying for clicks.
Continuous improvement with A/B testing
After we’ve created their ads, we will monitor each one’s click through rate, assess the performance of your search campaigns, monitor ad quality scores, and use this information to create even more effective ads through A/B testing.
1 out of 8 Testimonials
Bisley International 986% ROI in 3 Months
Ken Pryde from Bisley International shares his experience with AIA and the growth his business has seen since kicking off a Google Ads and SEO campaign to boost his overseas sales.
100+
Leads Per Month
3
Months
986%
Return On Investment
1 out of 8 Testimonials
7X Increase in sales in only 3 months
Jim Approached AIA in February after having a bad experience with one of the largest agencies in the country. We got to work building out a Google and Facebook digital marketing strategy and have increased the eCommerce revenue for Jim 7X in 3 months.
7x
Increase in Revenue
3
Months
246%
Increase in Conversions
1 out of 8 Testimonials
Maclean Financial - Website And Facebook
Brendan approached AIA in 2017 with a startup idea. We designed and built Brendans brand, style guide and website. Brendan’s Facebook campaign gained fast results and his business is already turning over more than $10M annually.
$10m
Annual turnover
500
Leads per Month
11x
Return on ad spend
1 out of 8 Testimonials
Lightning Bult - Website, SEO and Google Ads
Rob approached AIA in 2018 with a broken website and having recently suffered a significant drop in enquiries. After rebuilding Rob's website, fixing the SEO, and starting a Google Ads campaign, Rob experienced a 10X return on investment within his first year working with AIA.
10x
Return on Investment
447%
Increase in Conversions
150+
Enquiries Per Month
1 out of 8 Testimonials
Tranquil Water - Google Ads
Lena Approached AIA in 2017 hoping to gain better results from her Google ads campaign that had been managed by another agency. Within Lena's first month she experienced a 283.5% increase in enquiries with no increase in budget.
227%
Increase in Revenue
283%
Increase In Conversions
170+
Enquiries Per Month
1 out of 8 Testimonials
Billabong Spas - Google Ads
Murray contacted AIA to get help with his Google Ads Campaign. They had been running the campaign with a different agency but were not happy with the quality of leads. Within the first three months their sales increased by over 30%.
32%
Increase In Revenue
18%
Reduction in Costs
100%
Increase in Lead Quality
1 out of 8 Testimonials
Ladies Running Errands - Website, Google Ads and SEO
Maria had been having a bad experience with online directories. We redesigned her website, built a new Google Ads campaign and optimised her website for search. Quickly Maria’s business began to boom and she has now sold 9 franchises.
9x
Franchises Sold
16X
Increase in Organic Traffic
300+
Enquiries Per Month
1 out of 8 Testimonials
Eastside Speech Pathology - Website, SEO and Google Ads
Ainsley called us because she was very unhappy with her results from her existing Google Campaign. After building her a new website, getting her to the top of Google for her keywords, and starting a new Google Ads Campaign she couldn’t have been happier.
237%
Increase in Revenue
484%
Increase in Organic Traffic
195%
Increase in Leads per month
Contact Australian Internet Advertising For A Consultation Right Away
If you’re not sure where to start when it comes to digital marketing for your eCommerce business, Australian Internet Advertising is here for you. We’re experts in both digital marketing and eCommerce, and can provide you with the marketing services you need to build your brand and your business. Contact us now to get started today.
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