Facebook Marketing Melbourne

As the largest social media platform, Facebook is a goldmine of leads and potential customers. With a professionally formulated Facebook advertising campaign, businesses can whittle down the right targeting options and use this social media network giant to find customers on autopilot.

With billions of people logging into Facebook every day, it’s foolish for any business to not take advantage of advertising on this giant platform. It’s like leaving money on the table—money your competitors are going to snap up without a second thought.

Gain a massive amount of exposure and brand awareness with a professionally executed social media campaign for your business in Melbourne.

A professional Facebook ad set to run in the right online social media circles will give any business greater exposure. Organic Facebook posts only reach about 2% of a page’s audience, but a high-quality, targeted ad can be seen by an exponentially greater number of viewers.

Don’t be discouraged by the Facebook advertising and marketing lingo, either. Our team knows exactly what those terms are, and how to best use them for your specific business and goals. Not only does our team understand the terminology, but we also understand how to craft a visually-striking, effective ad that will resonate with your target audience and get you noticed on the internet.

Carousel ad? Video ad? Which call-to-action button, ‘shop now’ or ‘learn more’? Should you run your ad in Melbourne, or Latvia? Will showing it to men or women lower the CPC rate?

This is head-spinning talk for the uninitiated, which is the vast majority of business owners. But, nearly 40 million businesses are on Facebook now, as we speak. But, only 2 million businesses are advertising on the platform. Further still, every minute, over 4 million posts are liked, commented, and shared across the world.

Formulating an engaging ad which resonates with the target audience and gets them to click, like, or share is an effective way to grow a business’s user base. Facebook’s call-to-action buttons can triple the click-through rate of an ad. All buttons are priced the same, but the ‘learn more’ button has been found to give the highest click-through rate.

Also, the ads can be set to run in certain locations, at certain times, further lowering the CPC rate while still increasing sales and impressions.

Despite the size of the platform and its potential reach with paid advertising, it’s still way more affordable than traditional advertising methods, like signage, radio, or television ads. Getting your ad, complete with a compelling call-to-action and a prompt to like or share the post, in front of just one targeted person can yield untold dividends. You’ll be getting your qualified leads to advertise for you.

This is a huge opportunity for your business! With our team as part of your digital marketing plans, we’ll know exactly what to look for when crafting your ad and targeting it to the right people. We are dedicated to attracting only qualified leads to your page. Extensive customer research is a major goal and priority here at Australian Internet Advertising.

Oftentimes, advertisements will miss the mark because the target audience, their likes and dislikes, and where they can be found go unnoticed. Our high-quality Facebook advertising services understand the importance of thorough customer research. We take great care to fully research your specific business and who its intended customers are.

In addition, these advertising metrics can be honed indefinitely and can also be used to formulate ‘look alike’ audiences, saving time and money on crafting any future ads, since the audience has already been accurately profiled and assessed.

The metrics and data offered on Facebook’s advertising platform are in-depth, specific, and numerous. It’s easy to get into an ‘analysis-paralysis’ situation when you don’t understand what everything means, and as a member of the uninitiated, it’s difficult to formulate a plan when you don’t possess the needed knowledge. There’s no need to worry about understanding Facebook’s advertising terminology when you work with us.