SEO Agency Sydney

There are a countless number of recommendations that have been made by Google regarding page speed.

After running our own experiments it became clear that page speed is a BIG DEAL when it comes to improving organic rankings for hyper competitive keywords, long term.

Any website that takes over 4 seconds to load is losing a lot of potential traffic and sales as a result. Not only due to lower rankings on the search results page… but also because users are bouncing off their site because it is loading too slowly.

That's why we take page speed very seriously, and with Google announcing multiple times per year that they are updating their algorithm to favour websites that load quickly, it’s crucial to any successful SEO campaign.

There are a lot of ways to speed up a site. You can check our page speed. You might be surprised :)

Website design and development will get you a beautiful website that works well for users, however it does not mean anyone will be able to find it on search engines.

Onsite tweaking in regards to page headings, Meta data, alt tags for images are just a few of the bare essentials. With the use of Google Search Console your website can be fetched and indexed within 20 minutes on average.

Page speed insights is not just stuffing keywords onto a page hoping to improve the rankings. This will do more harm than good with Google advanced algorithms. We have partnered with a number of leading SEO software providers to help us fine tune your site. This ensures that any of the additional work done has the maximum impact.

When structuring your site and creating pages and content, internal linking is one of the most overlooked seo techniques to date. It shows the search engine crawlers what pages you are trying to send people to. In short, a page that has internal links from other relevant pages or blogs within your site pointing to it, the page will rank higher. By categorising the content in your website and linking the pages accordingly your website rankings go up.

One example is that you can write blogs related to the topic you are hoping to increase your rankings for, and link them to your primary page for that keyword.There is a little known SEO technique for internal linking called SILO SEO. This is the process of “siloing” your content and linking pages from multiple subdirectories to bolster your priority pages.

It follows the same theory however the internal linking is performed through multiple subdomains.

People search differently when searching for certain services. For example when looking for a tradesman for a small job they will primarily search for the type of trade and their suburb. However when searching for a tradesperson for a larger job they will often search their area like “North Shore”, “Northern Beaches”, or even “Sydney”.

Understanding how people search for your products or services is key to a successful SEO campaign. So for example, someone looking for a plumber or electrician will most likely type in “plumber suburb” or “electrician suburb”. This is a different way that users search when compared to a builder or renovation company. These users are more likely to type in “renovations Sydney” or “renovations north shore”.

Understanding the user search behavior is crucial for a successful SEO campaign. Targeting the wrong keywords means that despite all of the hard work and effort your new found rankings at the top, don’t bring you in very many new customers.

In an ideal world if your content was good enough your would get backlinks naturally and rise to the top of the search results. Unfortunately most businesses that are not in the entertainment, event, celebrity or similar industries, find it virtually impossible to stir up enough of a buzz about their plumbing or accountant business. As a result the changes of getting a lot of people to link to their website are slim to none.

In order to get your website to the top of search results it is crucial to have a blogger outreach programme in order to gain backlinks from relevant and high rankings websites. This will boost your domain authority and get you to the top of the front page within months rather than years.

Backlinks have been a hot spot in the SEO industry for decades. Google has made changes to their algorithms to stop website owners from being able to trick the search engine into ranking their website well by purchasing backlinks alone.

In 2012 Google released the notorious “penguin update”. As a result a huge amount of websites were penalised, meaning their rankings dropped into the oblivion of the second, third pages, or they were even completely de-indexed completely. This brought about a nasty habit some business owners employed where they purposely bought “black hat” backlinks to point to their competitors website to get them penalised.

Luckily now that is not possible. Google no longer penalises websites for “black-hat” backlinks. The backlinks obtained by AIA are authentic, relevant and will boost your websites rankings. We have worked hard to build relationships with bloggers in order to be able to obtain from them the best quality links to point to your site and boost your rankings.

Keyword density no longer matters for SEO. Gone are the days when you could just stuff your keywords into the content over and over again to get the page to rank well. Google’s algorithms have now become more advanced. Data shows Google is looking more at semantically related keywords.

Our approach to content is to use these semantics in every page and post we create in order to gain the highest possible rankings prior to any blogger outreach. In order to rank highly for large, competitive and priority keywords we first have to build your website authority on the subject matter. By driving traffic to your site for semantically related search queries, users will begin to indicate to Google that your website is relevant and useful to users researching a specific topic.

Our keyword research takes all of this into consideration. Semantically related keywords as well as an understanding of the way your best customers are most likely to search is the winning formula. Just randomly picking 10-50 keywords that you think your customers might be typing in will not get you the boost you really want.

Save time and money with the empty promises offered by shady SEO companies. There is no point in being #1 in the search results for keywords that no-one ever searches.

Imagine paying for the top spot on Search engines and getting all this traffic with a 0% conversion rate? It would make the whole process useless. We have conversion rate specialists here with over 10 years experience that have worked with some of the biggest corporations in the country.

We are obsessed with conversion rates and have been fine tuning websites day in-day out for years now. The smallest changes can have a dramatic impact to your bottom line. Things like cognitive load, call to action placement, credibility, social proof and much more will be implemented to your site in order to make the most out of the extra traffic you're getting.

With the use of heatmaps, and session recording software, we can spy on your website visitors and learn how they use your site. This will identify conversion blocking elements on your website so that we can easily turn more of your website visitors into customers.

Imagine if you could double the amount of new customers you get in the same amount of traffic? This has been achieved on multiple occasions using our conversion rate experts.

You can also get more real estate and significantly increase your traffic on Google front page using “Rich Snippets”. These range from FAQ Schema’s (Or interactive FAQ rich results).

There are a large number of Rich Snippets available in Google organic search results.

• Review Snippets
• Sponsored features
• Local business features
• Knowledge features
• Media features
• Search query features
• Answer box
• Knowledge graph
• Featured Snippets

And many more...

Our SEO Sydney Services includes setting your site up to take advantage of as many of these as possible, for your search terms. This gives you more real estate on the front page of google and increases the amount of enquiries you get and sales you make from your website.

For businesses that target a small service area in Sydney local SEO is crucial. With The use of Google maps listing (Google my business), you can drastically increase the amount of enquiries you get from people in your immediate area.

Working on improving your website and maps listings for users locally is the best way to get results for a targeted area service-based business.

Suburb pages don’t work as well as they used to. You have probably seen websites with hundreds or even thousands of suburb specific pages, often with virtually the same content on each page.

Building pages to target searches for specific suburbs is still a great way to get more enquiries from your immediate area, however each page needs to have it’s own unique optimised content.

Businesses based in Sydney that are targeting customers also based in Sydney, can use our local SEO strategies to gain top positions for any searches that are suburb specific.

Large businesses targeting all of Sydney can also take advantage of suburb and area specific local SEO in order to get more customers.

Local SEO Sydney uses Google My Business, local citation’s, advanced internal linking and search intent insights to get you the best results.