SEO Melbourne

It's a question we get all the time, especially from small business owners.

A lot of them assume that since they are small and local, then SEO is not really necessary for them.

What they don't know is that 46% of all Google searches have a local intent. That means that when your target audience needs your products or services, they don't look through their mailboxes for flyers nor turn on the local radio station, waiting to hear one of your commercials. Instead, they reach for their smartphone and use keywords like "near me" or "Melbourne" to find the companies that sell the products or services they are interested in.

If your digital marketing doesn't include local SEO strategies too, then you are missing a huge opportunity.

But, perhaps one of the most common reasons business owners are unsure whether SEO is right for them is because they don't really understand it. SEO experts like to throw a lot of acronyms around, like KPI, HTTPS, CRO, CTR, and that jargon can be a bit confusing or even intimidating to small business owners.

So, before we start talking about how important SEO is and why work with us, let us help you understand first what SEO is and how it works.

Here are some key statistics to help you understand the importance of SEO.

Read this stat again carefully because there's more to it than just "you need to rank high in the SERPS." You also need to ensure that your content matches the intent of your target audience. Let's imagine that a customer is looking for the best cruelty-free makeup. They've already done their research, they just want to find a quality company that produces cruelty-free makeup. Now, your website is well optimised and will appear at the top of the search engine results. But, instead of a landing page with a list of products, your content goes on and on about the benefits and importance of cruelty-free beauty products. The prospect is already aware of all that, they are sold on the idea. Now they are in a different stage of the buying process and are researching different products.

Your SEO shouldn't only match the requests of the search engines, but also the intent of your target audience. For prospects with a high buying intent, make sure to create appropriate content target keywords like "buy here" or "buy now."

What's the first thing people do whenever they need information about a product or service?

They reach for their smartphones, hop on their preferred search engine, and begin searching.

If your business doesn't have an online presence or it's hard to find online, then you are missing out on a massive percentage of your audience. Not to mention, your competitors are probably using SEO already and targeting your audience.

What do you do when you need to take your car to a mechanic, find a vegan bakery or book an Avengers-themed birthday for your kid? You search online for the best local businesses that can provide those products or services. The same is true about your audience.

Local SEO becomes even more important when you're learning that 88% of the consumers who perform a local search on their smartphones call or visit a store within a day. Moreover, about 28% of local searches result in a purchase.

One of the main arguments we bear against SEO is that it's not as effective as PPC marketing. We beg to differ. In fact, SEO has a conversion rate of 14.6, which is quite impressive considering that you are not actively bombarding prospects with ads.

Look, we're not saying that SEO is better than PPC or other digital marketing efforts and we are not trying to convince you to focus all your efforts on an SEO campaign. All these strategies have a role and they should be used together to achieve your goals.

Can you do SEO by yourself?

Generally speaking, yes.

There are plenty of resources online where you can learn about the basics of SEO, the best practices, and how to implement the most effective strategies.

However, you need to keep in mind that SEO isn't something that you can do once and then forget about it. Moreover, SEO best practices change constantly and you need to keep up with the updates and implement new changes to your website to ensure that it will still rank high in the search engines.

SEO requires a lot of time and effort if you want to see the best results. And, since you are probably already busy running other aspects of your business, it's best to leave SEO to a team of experts who can invest the time, hard work, and resources it needs to actually help you grow your business.

Let's see why it would be better to hire an SEO company in Melbourne.

Tried and True Strategies

SEO can come with a lot of trials and errors for non-experienced marketers and that can take a hit on your business. While some strategies can seem pretty clear, like building links or using keywords, doing it wrong can do more damage than good.

SEO experts have the experience and skills to build and manage your SEO campaign with great success. They've already tested and tried different strategies and they know what works and what not.

A Team That Is Focused and Dedicated to Helping You Grow

Consistency is the key to SEO success. It takes consistent effort to make it work. And you always need to keep an eye on algorithm updates to ensure that your website will remain in Google's good graces.

Staying up to date with the latest changes and the best SEO techniques is the job of SEO specialists. So, you will have a team that is constantly committed to making your SEO strategy work and attracting the best leads.

More Time to Focus on Other Aspects of Your Business

It takes around six months to notice the first results of your SEO efforts. And, even after you've started improving your ranking and generating organic traffic, you can't take a break. As we've mentioned over and over again, it takes consistent work to achieve and maintain your SEO goals.

By working with a Melbourne SEO company, you take this burden off your shoulders and can focus your energy on other aspects of growing your business.

Australian Internet Advertising is one of the leading, fastest-growing SEO companies in Australia. Our SEO experts have built successful campaigns for a wide range of industries and have helped numerous companies, both big and small, grow.

When you work with AIA, you're not only getting a team of experts that will make your web pages rank for your keywords but a reliable partner you can trust with your business.

Here's how we can help you get more leads to your website:

• Tailor-made SEO

  While we understand very well how the world of SEO works and have a few tricks up our sleeves, we don't use any "magic formulas" to get your site to rank high. One-size-fits-all approaches just don't work with SEO as each business has different values, audiences, goals, and so on. We will devise the best SEO strategies that work for YOU.

• A Sound Keyword Strategy

  We will start with a diagnosis of your website where we will try to learn as much as possible about your industry, target audience, competition, and so on. Based on this data, we will research the best keywords that fit your business as well as your audience throughout the different stages of the buying process.

• High-Quality Content

  Creating quality content is one of the most effective ways of ranking high. But, that's often easier said than done as content creation, from concept to writing to optimisation takes a lot of work and skill. We have a talented team of content specialist that can create authoritative content that can help build your trust and credibility.

• Link Building

  When it comes to SEO, links are not created equally. Yes, backlinks are an essential ranking factor, but acquiring links just for the sake of it can do more harm than good. At AIA, our SEO experts will create quality content and then reach out to the influencers in your niches to pursue them to link back to your website.

• Ongoing Support

  When you work with AIA, you will get more than just a report at the end of the month. We will tell you about the specific of every step we took and every measure we've implemented and the results we got. Our amazing customer service is always there for you to answer your questions and help you in any way you need.

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