Bing Ads Agency Australia
Australia's specialist Bing Ads agency managing Microsoft Advertising campaigns that deliver lower CPCs, high-intent clicks and untapped ROI for Aussie businesses.
Desktop Search Share
Lower CPCs vs Google
Average ROAS
Hear from our clients, in their own words
Angel Maternity
Utopia Records
Elements Bar & Grill
SHARKSKIN
Lightning Bult
Tranquil Water
Billabong Spas
East Side Speech Solutions
Ladies Running Errands
Why Australian Businesses Need a Bing Ads Agency
Most Australian businesses pour 100% of their paid search budget into Google Ads and ignore Microsoft Advertising entirely. That's a costly mistake. Bing powers more than a third of desktop searches in Australia and reaches over 60 million unique searchers across Bing, Yahoo, AOL, MSN and Microsoft Edge.
Bing's audience skews older, more affluent and more B2B-heavy; the exact buyers most Australian service businesses, ecommerce stores and lead generation companies want to reach. With far less advertiser competition than Google Ads, CPCs on Bing are typically 20-30% lower for the same keywords.
As Australia's specialist Bing Ads agency, we help you tap into this overlooked channel with expertly managed Microsoft Advertising campaigns that complement your Google Ads, expand your reach and deliver measurable ROI from day one.
Full-Service Microsoft Advertising Management
- Bing Search Ads
High-intent search campaigns across Bing, Yahoo and AOL targeting buyers actively searching for your products and services in Australia.
- Bing Shopping Ads
Microsoft Merchant Center setup, product feed optimisation and Shopping campaigns to drive ecommerce sales at lower CPCs than Google Shopping.
- Microsoft Audience Network
Native display ads served across MSN, Outlook.com, Microsoft Edge and partner sites with LinkedIn-powered B2B targeting you can't get on Google.
- Google Ads Import & Sync
We mirror and optimise your best-performing Google Ads campaigns into Microsoft Advertising, then tune them for Bing's unique audience and bidding signals.
Our Bing Ads Management Process
Account Audit
Full audit of your existing Microsoft Advertising account (or Google Ads account) to identify wasted spend, missed keywords and quick-win opportunities.
Strategy & Setup
Build a Bing-specific strategy covering Search, Shopping and Audience Network, plus tracking via UET tags and offline conversion imports.
Campaign Build
Launch tightly themed ad groups, write Bing-optimised ad copy, set up extensions and import or rebuild Google Ads campaigns where it makes sense.
Bid & Budget Optimisation
Daily bid management, smart bidding strategies and budget pacing tuned to Bing's unique demographic and device performance patterns.
Creative Testing
Continuous A/B testing of headlines, descriptions, images and Audience Network creatives to lift CTR, Quality Score and conversion rate.
Reporting & Scaling
Transparent monthly reporting on spend, CPL, ROAS and growth opportunities, with quarterly strategy reviews to scale what's working.
Real Results From Real Businesses
Why Choose Us as Your Bing Ads Agency
- Microsoft Advertising specialists with proven Australian results
- Full management of Bing Search, Shopping and Audience Network
- LinkedIn profile targeting for high-value B2B campaigns
- UET tag, conversion tracking and CRM integration done for you
- Lower CPCs and less competition than Google Ads
- No lock-in contracts; we earn your business every month
- Dedicated account manager with direct Microsoft support access
- Unified reporting alongside Google Ads and Meta Ads
We help Australian businesses unlock the hidden ROI sitting inside Microsoft Advertising.
Bing Ads Agency FAQs
Get Your Free Bing Ads Audit
We'll review your existing Microsoft Advertising account (or your Google Ads if you haven't started yet) and show you exactly how much extra revenue Bing can deliver.
Specialist Bing Ads agency. Australian-based. Real results.
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