Prestige & Performance
Meta Ads - Automotive Lead Generation
Visit www.prestigeperformance.com.au
Prestige & Performance is a specialist European car servicing and performance tuning workshop in Brisbane, working on BMW, Mercedes, Audi, Volkswagen, and Porsche vehicles. They needed to generate a consistent flow of service booking leads via Meta Ads while scaling spend efficiently in a competitive local automotive market.
With a smart video-led creative strategy and disciplined scaling approach, we drove 32 leads in a single month at an industry-leading cost per lead - proving that quality creative consistently outperforms raw budget increases.
32 leads generated in January at $22.71 cost per lead
PP_edit_1 video produced 23 of 32 leads at just $21.90 CPL
64,011 impressions - a 92% increase over the previous period
920 clicks - up 34% month-on-month
Efficient CPC of $0.79 for the automotive market
Platforms Used
- •Meta Ads Manager
- •Facebook Lead Gen Forms
- •Video Ad Creative
Services Outline
- •Meta Ads Management - Lead generation campaigns optimised for form fills and enquiries
- •Creative Strategy - Video-led ad creative with PP_edit_1 as the primary conversion driver
- •Scaling Strategy - Incremental 10-20% spend increases every 3-5 days to maintain algorithm stability
- •Performance Monitoring - CPL trend analysis and efficiency management during scaling periods
The Challenges
Our Solution
We built a video-led Meta Ads strategy focused on lead generation, scaling the best-performing creative while maintaining CPL efficiency.
Video-Led Creative Strategy
- •Identified video creative (PP_edit_1) as the primary conversion driver
- •Concentrated budget on the highest-performing video ad
- •Supporting static ads maintained reach while video drove lead volume
- •Creative testing informed ongoing optimisation decisions
Controlled Scaling
- •Scaled ad spend incrementally - 10-20% every 3-5 days
- •Maintained algorithm stability during growth periods
- •Monitored CPL trends closely to identify efficiency thresholds
- •Paused or reallocated budget to protect overall account efficiency
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