eCommerce / Candle Making SuppliesAussie Candle Supplies - SEO
Full-Funnel SEO Supporting 36x ROAS Paid Performance
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Aussie Candle Supplies was already performing strongly on paid channels, but needed to build a sustainable organic presence that would reduce long-term dependence on paid advertising and capture customers earlier in their research journey.
$264,775 in Meta-attributed revenue backed by strong organic foundations
36+ ROAS on Google Ads supported by organic visibility
Organic search integrated into the full-funnel strategy across all paid channels
Dedicated monthly SEO reports delivering actionable insights for organic and paid strategy
Ranking #1 organically Australia-wide on Google for 'candle making supplies', dominating one of the most competitive national keywords in the category
Platforms Used
- •Google Search Console
- •Semrush
- •Shopify
Services Outline
The Challenges
Our Solution
We developed an SEO strategy that complemented existing paid advertising efforts, targeting keywords across all stages of the buying funnel and coordinating with Meta and Google Ads campaigns.
Full-Funnel Keywords
- •Targeted keywords across all stages of the buying funnel, from research to purchase intent.
Cross-Channel Coordination
- •Coordinated SEO with paid campaigns to ensure consistent messaging and avoid cannibalisation.
Monthly Reporting
- •Dedicated monthly SEO performance reviews alongside Meta Ads, Google Ads, and Email.
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