Australian Academy of Beauty, Dermal & Laser (AABT)
Meta Ads - Education Leads at Scale
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AABT runs beauty therapy and dermal science courses across multiple Sydney campuses - CBD, North Strathfield, Bella Vista, and Rockdale. They needed a steady pipeline of information evening registrations, phone enquiries, and online enrolments while managing distinct audience demographics across locations.
A coordinated Meta Ads and Google Ads strategy with campus-level segmentation delivered 125+ conversions per month consistently across all campuses.
125+ conversions per month across all campuses - consistently
Meta + Google Ads providing full-funnel visibility at awareness and intent stages
Location-segmented campaigns across CBD, North Strathfield, Bella Vista, and Rockdale
Top-performing campuses received more investment; underperformers were optimised
Platforms Used
- •Meta Ads Manager
- •Google Ads
- •Facebook Lead Gen Forms
- •Retargeting Audiences
Services Outline
- •Meta Ads Management - Location-segmented campaigns aligned with campus-specific audiences
- •Google Ads Management - Full-funnel coverage from awareness to intent
- •Creative Development - Information evening promotions, course highlights, and career outcome messaging
- •Retargeting Campaigns - Re-engaging website visitors and info evening attendees
- •Multi-Location Campaign Management - Precise budget control across 4 Sydney campuses
The Challenges
Our Solution
We built location-segmented campaigns across Meta and Google, coordinated for full-funnel coverage from awareness through to enrolment.
Campus-Level Segmentation
- •Built separate Meta Ads campaigns per campus location
- •Allowed precise budget control - top-performing campuses received more investment
- •Campus-specific creative matched local demographics and catchment areas
- •Underperforming campus campaigns were identified and optimised
Full-Funnel Coordination
- •Meta Ads drove top-of-funnel awareness and information evening registrations
- •Google Ads captured high-intent search demand from prospective students
- •Retargeting campaigns re-engaged visitors who hadn't yet converted
- •Coordinated messaging across both platforms ensured consistent brand experience
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